Infosys and Tennis Australia Create New Generative AI Innovations at the Australian Open 2025
Infosys (NYSE: INFY) and Tennis Australia have unveiled new AI-driven features for the Australian Open (AO) 2025, powered by Infosys Topaz. The key innovation is 'Beyond Tennis', the world's first generative AI tennis league featuring 16 AI-crafted virtual players across eight teams, aimed at engaging younger audiences.
The partnership introduces several technological advancements including: AI Commentary in the Infosys Match Centre, a VR AI Stadium where fans can create virtual courts, and enhanced AI-powered video analytics tools for players and coaches. The initiative also includes the AI Shot of the Day feature for rapid content creation and social media sharing.
The collaboration maintains its commitment to sustainability with a climate-active Fan Zone and continues the Future Leaders Program powered by Infosys Springboard, focusing on skills development in inclusion, leadership, technology, and design thinking.
Infosys (NYSE: INFY) e Tennis Australia hanno presentato nuove funzionalità AI per l'Australian Open (AO) 2025, alimentate da Infosys Topaz. L'innovazione principale è 'Beyond Tennis', la prima lega di tennis generativa AI al mondo con 16 giocatori virtuali creati dall'AI, suddivisi in otto squadre, progettata per coinvolgere i pubblici più giovani.
La collaborazione introduce diversi progressi tecnologici, tra cui: il commento AI nel Centro Match di Infosys, uno stadio VR AI dove i fan possono creare campi virtuali e strumenti di analisi video potenziati dall'AI per giocatori e allenatori. L'iniziativa include anche la funzionalità AI Shot of the Day per una rapida creazione di contenuti e condivisione sui social media.
La collaborazione mantiene il suo impegno per la sostenibilità con una Fan Zone attiva per il clima e prosegue il Programma Future Leaders alimentato da Infosys Springboard, concentrandosi sullo sviluppo delle competenze in inclusione, leadership, tecnologia e design thinking.
Infosys (NYSE: INFY) y Tennis Australia han presentado nuevas funciones impulsadas por AI para el Australian Open (AO) 2025, respaldadas por Infosys Topaz. La principal innovación es 'Beyond Tennis', la primera liga de tenis generativa de AI en el mundo que cuenta con 16 jugadores virtuales creados por AI en ocho equipos, destinada a atraer a las audiencias más jóvenes.
La asociación introduce varios avances tecnológicos, incluyendo: Comentarios AI en el Centro de Partidos de Infosys, un Estadio VR AI donde los aficionados pueden crear canchas virtuales, y herramientas de análisis de video potenciadas por AI para jugadores y entrenadores. La iniciativa también incluye la función AI Shot of the Day para la creación rápida de contenido y la compartición en redes sociales.
La colaboración mantiene su compromiso con la sostenibilidad mediante una Zona de Aficionados activa en el clima y continúa el Programa de Líderes Futuros respaldado por Infosys Springboard, enfocado en el desarrollo de habilidades en inclusión, liderazgo, tecnología y pensamiento de diseño.
Infosys (NYSE: INFY)와 테니스 오스트레일리아가 호주 오픈 (AO) 2025를 위한 새로운 AI 기반 기능을 공개했습니다. 이 기능은 Infosys Topaz의 지원을 받아 시행됩니다. 주요 혁신은 'Beyond Tennis'라는 세계 최초의 생성 AI 테니스 리그로, 8개 팀에 걸쳐 16명의 AI 제작 가상 선수가 참가하여 젊은 관객을 사로잡는 것을 목표로 하고 있습니다.
이 파트너십은 Infosys 매치 센터의 AI 해설, 팬들이 가상 코트를 생성할 수 있는 VR AI 스타디움, 선수와 코치를 위한 강화된 AI 기반 비디오 분석 도구 등을 포함한 여러 가지 기술적 발전을 도입합니다. 이 이니셔티브는 빠른 콘텐츠 생성 및 소셜 미디어 공유를 위한 AI Shot of the Day 기능도 포함합니다.
협업은 기후 활성 팬 존을 통해 지속 가능성에 대한 약속을 유지하며, 포괄성, 리더십, 기술 및 디자인 사고의 기술 개발에 중점을 둔 Infosys Springboard 지원의 미래 리더 프로그램을 지속합니다.
Infosys (NYSE: INFY) et Tennis Australia ont dévoilé de nouvelles fonctionnalités basées sur l'IA pour l'Australian Open (AO) 2025, propulsées par Infosys Topaz. L'innovation majeure est 'Beyond Tennis', la première ligue de tennis générative en IA au monde avec 16 joueurs virtuels créés par l'IA, répartis dans huit équipes, visant à engager un public plus jeune.
Ce partenariat introduit plusieurs avancées technologiques, dont : des commentaires IA dans le Centre de Match Infosys, un stade VR AI où les fans peuvent créer des terrains virtuels, et des outils d'analyse vidéo améliorés alimentés par l'IA pour les joueurs et les entraîneurs. L'initiative comprend également la fonctionnalité AI Shot of the Day pour une création rapide de contenu et un partage sur les réseaux sociaux.
La collaboration maintient son engagement envers la durabilité avec une zone de fans climatiquement active et poursuit le programme Future Leaders soutenu par Infosys Springboard, axé sur le développement de compétences en inclusion, leadership, technologie et design thinking.
Infosys (NYSE: INFY) und Tennis Australia haben neue KI-gesteuerte Funktionen für die Australian Open (AO) 2025, unterstützt von Infosys Topaz, vorgestellt. Die Hauptinnovation ist 'Beyond Tennis', die weltweit erste generative KI-Tennis-Liga mit 16 von KI entworfenen virtuellen Spielern in acht Teams, die darauf abzielt, jüngere Zuschauer zu engagieren.
Die Partnerschaft bringt mehrere technologische Fortschritte mit sich, darunter: KI-Kommentare im Infosys Match Center, ein VR-KI-Stadion, in dem Fans virtuelle Plätze erstellen können, und verbesserte KI-gestützte Videoanalyse-Tools für Spieler und Trainer. Die Initiative umfasst auch die AI Shot of the Day-Funktion für eine schnelle Inhaltserstellung und das Teilen in sozialen Medien.
Die Zusammenarbeit bleibt ihrem Engagement für Nachhaltigkeit treu mit einer klimaaktiven Fan Zone und setzt das Future Leaders Program fort, das von Infosys Springboard unterstützt wird und sich auf die Entwicklung von Fähigkeiten in den Bereichen Inklusion, Führung, Technologie und Design Thinking konzentriert.
- Launch of innovative AI-powered features potentially expanding market reach and user engagement
- Seven-year strategic partnership with Tennis Australia strengthening market position
- Development of new revenue stream through 'Beyond Tennis' AI league
- Enhanced digital content capabilities through AI Shot of the Day feature
- None.
Insights
The launch of AI-driven innovations at the Australian Open represents a strategic move by Infosys to strengthen its position in sports technology and digital transformation. While the initiatives are technologically impressive, their immediate financial impact is likely minimal compared to Infosys's
The seven-year partnership with Tennis Australia primarily serves as a high-profile showcase for Infosys Topaz, their generative AI suite. This positions Infosys in the competitive enterprise AI market, demonstrating real-world applications that could attract potential enterprise clients. The 'Beyond Tennis' AI league specifically targets Gen Z engagement, potentially opening new revenue streams through digital fan experiences.
However, the marketing value and technology demonstration aspects currently outweigh direct revenue potential. The true business impact will depend on how effectively Infosys leverages these innovations to win enterprise contracts in their core business segments.
The technical implementation showcases several noteworthy innovations in applied AI. The 'Beyond Tennis' platform utilizes advanced generative AI to create interactive virtual players and tournaments, demonstrating Infosys's capabilities in complex AI system integration.
The AI Commentary system leveraging large language models for real-time match insights represents a scalable application of natural language processing. The VR AI Stadium's speech-to-image feature indicates sophisticated multimodal AI integration, combining speech recognition with generative image AI.
What's particularly interesting is the deployment of AI for video analytics in player performance analysis, suggesting practical applications of computer vision and machine learning for sports analytics. These implementations serve as proof-of-concept for enterprise-scale AI solutions, though the real technical value lies in the underlying infrastructure and integration capabilities rather than the sports-specific applications.
Launch of 'Beyond Tennis': A new generative AI tennis league with AI players and data-driven tournaments
To know more about Infosys' AI innovations at AO 2025, click here.
These innovations, powered by Infosys Topaz, an AI-first suite of offerings using generative AI technologies, will redefine fan engagement, empower players and coaches, and expand the boundaries of digital interactivity in tennis.
- 'Beyond Tennis' (World's First Gen AI league in tennis): A unique breakthrough is 'Beyond Tennis' powered by Infosys, the world's first generative AI-powered tennis league. This fan-driven digital experience will provide year-round interactivity, allowing users to connect with virtual tennis players, train their teams, and compete in AI-generated tournaments. Fans will interact with 16 AI-crafted virtual players spread across eight teams. Envisioned as "The Slam That Never Stops," the league will enhance the sport's affinity among younger Gen Z audiences while ensuring their safety in digital environments, enabled by responsible AI framework.
- Agentic AI to drive fan engagement with AI Commentary: Australian Open 2025 will feature AI Commentary in the Infosys Match Centre on AO digital properties, on the website and the app. Using out of the box large language models AI Commentary will provide byte-sized insights at every match moment.
- VR AI Stadium: The Infosys Fan Zone at Melbourne Park steps into the future, introducing a new VR AI Stadium where fans can create stunning virtual courts. Using a new generative AI speech-to-image feature, fans can step onto a galaxy- or nature-inspired court, or even a 1970s themed court, and play a game of tennis.
Infosys is helping the Australian Open with AI, video analytics, and machine learning tools. Using AI Videos, players and coaches continue to get access to post-match reviews and pre-game advance video analysis. The AI Shot of the Day feature helps AO's media team meet growing digital content demands, enabling rapid creation and sharing of social media-ready clips to feature captivating moments on court.
The Infosys Fan Zone at Melbourne Park remains climate active, with its carbon footprint fully offset and structures fully recyclable. Infosys and Tennis Australia are also advancing the Future Leaders Program powered by Infosys Springboard, the company's digital learning and collaboration platform for the community, that provides participants with the opportunity to learn transferrable skills in areas such as inclusion, leadership, technology, and design thinking. The participants will also get a glimpse of a generative AI future by visiting the Infosys Fan Zone at Melbourne Park.
Andrew Groth, Executive Vice President -
Craig Tiley, CEO of Tennis Australia, and Australian Open Tournament Director, said, "For the past seven years, Infosys has helped Tennis Australia to raise the bar and serve up new experiences for fans using digital technologies. We're excited to see the leaps being made with AI at AO 2025. AI is enabling new dimensions of interactivity for fans and insight for players, not to mention the speed and scale it brings to our content delivery. It's an exciting leap forward that showcases how technology and AI is transforming tennis."
Follow all the action from the tournament on AusOpen.com and discover more about the partnership at Infosys.com/AusOpen.
About Infosys
Infosys is a global leader in next-generation digital services and consulting. Over 300,000 of our people work to amplify human potential and create the next opportunity for people, businesses and communities. We enable clients in more than 56 countries to navigate their digital transformation. With over four decades of experience in managing the systems and workings of global enterprises, we expertly steer clients, as they navigate their digital transformation powered by cloud and AI. We enable them with an AI-first core, empower the business with agile digital at scale and drive continuous improvement with always-on learning through the transfer of digital skills, expertise, and ideas from our innovation ecosystem. We are deeply committed to being a well-governed, environmentally sustainable organization where diverse talent thrives in an inclusive workplace.
Visit www.infosys.com to see how Infosys (NSE, BSE, NYSE: INFY) can help your enterprise navigate your next.
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FAQ
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