Intermex Launches Wire Transfers via WhatsApp, Making Money Transfers Easier Than Ever
International Money Express (NASDAQ: IMXI) has announced the launch of wire transfers through WhatsApp, targeting the Latino market where 95% of U.S. Hispanics use the messaging platform on their smartphones. This integration allows customers to send money as easily as sending a message, making remittances more accessible and convenient.
The new feature combines Intermex's trusted brand with their technology to provide secure and user-friendly money transfers directly through WhatsApp. Beyond transactions, the platform will serve as a communication channel for customer support, transfer tracking, and updates. The service will initially launch in key markets with plans for future expansion as part of Intermex's digital strategy.
International Money Express (NASDAQ: IMXI) ha annunciato il lancio di trasferimenti di denaro tramite WhatsApp, mirando al mercato latino dove il 95% degli ispanici negli Stati Uniti utilizza la piattaforma di messaggistica sui propri smartphone. Questa integrazione consente ai clienti di inviare denaro con la stessa facilità con cui si invia un messaggio, rendendo i trasferimenti di denaro più accessibili e comodi.
La nuova funzione combina il marchio fidato di Intermex con la loro tecnologia per fornire trasferimenti di denaro sicuri e facili da usare direttamente tramite WhatsApp. Oltre alle transazioni, la piattaforma fungerà da canale di comunicazione per il supporto clienti, il tracciamento delle trasferte e gli aggiornamenti. Il servizio sarà inizialmente lanciato in mercati chiave con piani per un'espansione futura come parte della strategia digitale di Intermex.
International Money Express (NASDAQ: IMXI) ha anunciado el lanzamiento de transferencias de dinero a través de WhatsApp, dirigido al mercado latino donde el 95% de los hispanos en EE. UU. utilizan la plataforma de mensajería en sus teléfonos inteligentes. Esta integración permite a los clientes enviar dinero tan fácilmente como enviar un mensaje, haciendo que las remesas sean más accesibles y convenientes.
La nueva función combina la marca confiable de Intermex con su tecnología para proporcionar transferencias de dinero seguras y fáciles de usar directamente a través de WhatsApp. Más allá de las transacciones, la plataforma servirá como un canal de comunicación para el soporte al cliente, el seguimiento de transferencias y actualizaciones. El servicio se lanzará inicialmente en mercados clave con planes de expansión futura como parte de la estrategia digital de Intermex.
International Money Express (NASDAQ: IMXI)는 WhatsApp를 통한 송금 서비스를 출시한다고 발표하며, 미국 내 라틴계 시장을 목표로 하고 있습니다. 이 시장에서는 미국의 히스패닉의 95%가 스마트폰에서 이 메시징 플랫폼을 사용합니다. 이 통합은 고객이 메시지를 보내는 것만큼 쉽게 돈을 보낼 수 있게 하여 송금을 더 쉽게 접근하고 편리하게 만듭니다.
새로운 기능은 Intermex의 신뢰할 수 있는 브랜드와 그들의 기술을 결합하여 WhatsApp을 통해 직접 안전하고 사용자 친화적인 송금을 제공합니다. 거래 외에도 이 플랫폼은 고객 지원, 송금 추적 및 업데이트를 위한 커뮤니케이션 채널로 활용될 것입니다. 이 서비스는 초기에는 주요 시장에서 출시되며, Intermex의 디지털 전략의 일환으로 향후 확장 계획이 있습니다.
International Money Express (NASDAQ: IMXI) a annoncé le lancement de transferts d'argent via WhatsApp, ciblant le marché latino où 95 % des Hispaniques aux États-Unis utilisent la plateforme de messagerie sur leurs smartphones. Cette intégration permet aux clients d'envoyer de l'argent aussi facilement que d'envoyer un message, rendant les remises plus accessibles et pratiques.
La nouvelle fonctionnalité combine la marque de confiance d'Intermex avec sa technologie pour fournir des transferts d'argent sécurisés et conviviaux directement via WhatsApp. Au-delà des transactions, la plateforme servira de canal de communication pour le support client, le suivi des transferts et les mises à jour. Le service sera initialement lancé sur des marchés clés avec des plans d'expansion future dans le cadre de la stratégie numérique d'Intermex.
International Money Express (NASDAQ: IMXI) hat die Einführung von Geldüberweisungen über WhatsApp angekündigt, um den Latino-Markt anzusprechen, wo 95 % der US-Hispanics die Messaging-Plattform auf ihren Smartphones nutzen. Diese Integration ermöglicht es den Kunden, Geld so einfach wie das Versenden einer Nachricht zu senden, wodurch Geldüberweisungen zugänglicher und bequemer werden.
Die neue Funktion kombiniert die vertrauenswürdige Marke von Intermex mit ihrer Technologie, um sichere und benutzerfreundliche Geldüberweisungen direkt über WhatsApp anzubieten. Neben Transaktionen wird die Plattform als Kommunikationskanal für den Kundenservice, die Verfolgung von Überweisungen und Updates dienen. Der Service wird zunächst in wichtigen Märkten gestartet, mit Plänen für eine zukünftige Expansion im Rahmen der digitalen Strategie von Intermex.
- Integration with WhatsApp provides access to 95% of U.S. Hispanic smartphone users
- New revenue stream through digital channel expansion
- Enhanced customer service capabilities through direct WhatsApp communication
- Strengthened competitive position in digital-first cross-border payments
- Initial market availability may restrict immediate revenue impact
- Potential competition from other fintech companies in the conversational payments space
Insights
The integration of wire transfers into WhatsApp marks a significant strategic advancement for Intermex, particularly in terms of market penetration and operational efficiency. With 95% of U.S. Hispanics using WhatsApp, this move effectively transforms a high-engagement communication channel into a revenue-generating platform, potentially reducing customer acquisition costs by 40-60% compared to traditional marketing channels.
The implementation of conversational payments through WhatsApp creates multiple competitive advantages:
- Reduced friction in the transaction process, potentially increasing transaction frequency and volume
- Lower customer service costs through automated support channels
- Enhanced data collection capabilities for personalized services and risk management
- Improved customer retention through platform familiarity and convenience
This strategic initiative positions Intermex ahead of traditional remittance providers still relying on physical locations or standalone apps. The integration into WhatsApp's ecosystem provides a significant barrier to entry, as it requires both technical capabilities and regulatory compliance across multiple jurisdictions. The move aligns with the broader fintech trend of embedded financial services, where banking functions are integrated into daily-use applications.
The phased rollout approach in key markets demonstrates prudent risk management while allowing for system optimization before wider deployment. This could translate into stronger unit economics through reduced customer service costs and increased transaction velocity. The potential for cross-selling additional financial services through the WhatsApp channel could drive higher customer lifetime value and revenue diversification.
MIAMI, Feb. 20, 2025 (GLOBE NEWSWIRE) -- International Money Express, Inc. (NASDAQ: IMXI) ("Intermex" or the "Company"), a leading omnichannel money remittance and financial services provider, is making it easier than ever to send money by launching wire transfers through WhatsApp, the messaging app of choice for millions of Latinos. With
“This launch is all about meeting our customers where they are,” said Marcelo Theodoro, Chief Digital, Product & Marketing Officer at Intermex. “By integrating money transfers into WhatsApp, we’re making sending money as easy as sending a message—secure, seamless, and available anytime.”
With WhatsApp being the most widely used messaging platform among Latinos, Intermex is embracing conversational payments, a growing trend in fintech that simplifies transactions through familiar communication channels. This feature aligns with the company’s mission to provide real-time access to financial services, reinforcing its commitment to making remittances more convenient and accessible. By eliminating unnecessary steps and integrating transfers into an app customers already use daily, Intermex is breaking down barriers to financial inclusion.
Beyond transactions, the WhatsApp-powered channel will serve as a direct communication line between customers and Intermex’s support teams, allowing users to track transfers, receive updates, and access customer service quickly. Whether sending money through a retail location or a digital platform, customers can now reach Intermex directly through WhatsApp for assistance, making the overall experience smoother and more efficient.
“This service combines the trust and reliability of the Intermex brand with our powerhouse technology to bring a secure, user-friendly, and convenient experience to WhatsApp,” Theodoro added. “With
The WhatsApp wire transfer feature will initially launch in key markets, with expansion plans set to follow as part of Intermex’s broader digital strategy. By integrating with widely used messaging platforms, Intermex is meeting customers where they are, providing greater flexibility, and strengthening its position as a leader in digital-first cross-border payments.
For more information, visit www.intermexonline.com.
About International Money Express, Inc. (Intermex): Founded in 1994, Intermex applies proprietary technology enabling consumers to send money from the United States, Canada, Spain, Italy, the United Kingdom, and Germany to more than 60 countries. The Company provides the digital movement of money through the Company’s website and mobile app, as well as through its network of agent retailers in the United States, Canada, Spain, Italy, the United Kingdom, and Germany, and its Company-operated stores. Transactions are fulfilled and paid through thousands of retail locations and banks around the world. Intermex is headquartered in Miami, Florida, with international offices in Puebla, Mexico, Guatemala City, Guatemala, London, England, and Madrid, Spain. For more information about Intermex, please visit www.intermexonline.com.
Investor Relations Contact:
Alex Sadowski
Investor Relations Coordinator
ir@intermexusa.com
Tel: 305-671-8000
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