Intermex Empowers Store Owners With Launch of Intermex SOMA: A Game-Changing Mobile App for Business Management on the Go
International Money Express (NASDAQ: IMXI) has launched Intermex SOMA (Store Owner Management App), a new mobile platform designed to enhance business management for Intermex agents. The app provides real-time visibility into business metrics, allowing store owners to track performance, monitor commissions, and receive instant alerts.
The platform features a comprehensive dashboard displaying MTD, YTD, MoM, and YoY performance views, along with push notifications and built-in contact features for immediate support. Chief Product, Marketing & Digital Officer Marcelo Theodoro emphasizes the app's focus on empowering agent partners, primarily small business owners, with improved control and convenience.
This launch represents a significant advancement in Intermex's digitization and omnichannel strategies, with plans for future updates to include deal management tools, marketing materials access, and new service features.
International Money Express (NASDAQ: IMXI) ha lanciato Intermex SOMA (Store Owner Management App), una nuova piattaforma mobile pensata per migliorare la gestione aziendale degli agenti Intermex. L'app offre una visibilità in tempo reale sui parametri di business, permettendo ai titolari di negozio di monitorare le performance, controllare le commissioni e ricevere notifiche immediate.
La piattaforma presenta un cruscotto completo che mostra le prestazioni MTD, YTD, MoM e YoY, insieme a notifiche push e funzioni di contatto integrate per un supporto immediato. Marcelo Theodoro, Chief Product, Marketing & Digital Officer, sottolinea come l'app sia focalizzata nel dare maggiore autonomia e comodità agli agenti partner, soprattutto ai piccoli imprenditori.
Questo lancio rappresenta un importante passo avanti nelle strategie di digitalizzazione e omnicanale di Intermex, con piani futuri che prevedono aggiornamenti per includere strumenti di gestione delle offerte, accesso a materiali di marketing e nuove funzionalità di servizio.
International Money Express (NASDAQ: IMXI) ha lanzado Intermex SOMA (Store Owner Management App), una nueva plataforma móvil diseñada para mejorar la gestión empresarial de los agentes de Intermex. La aplicación ofrece visibilidad en tiempo real de las métricas del negocio, permitiendo a los dueños de tienda seguir el rendimiento, monitorear comisiones y recibir alertas instantáneas.
La plataforma cuenta con un panel completo que muestra vistas de rendimiento MTD, YTD, MoM y YoY, junto con notificaciones push y funciones de contacto integradas para soporte inmediato. Marcelo Theodoro, Chief Product, Marketing & Digital Officer, destaca que la app está enfocada en empoderar a los agentes asociados, principalmente a pequeños empresarios, con mayor control y comodidad.
Este lanzamiento representa un avance significativo en las estrategias de digitalización y omnicanal de Intermex, con planes futuros para incluir herramientas de gestión de ofertas, acceso a materiales de marketing y nuevas funciones de servicio.
International Money Express (NASDAQ: IMXI)는 Intermex 에이전트의 비즈니스 관리를 향상시키기 위해 설계된 새로운 모바일 플랫폼 Intermex SOMA (Store Owner Management App)를 출시했습니다. 이 앱은 실시간으로 비즈니스 지표를 확인할 수 있어 매장주가 실적을 추적하고, 수수료를 모니터링하며, 즉시 알림을 받을 수 있습니다.
플랫폼은 MTD, YTD, MoM, YoY 성과를 보여주는 종합 대시보드와 푸시 알림, 즉각적인 지원을 위한 내장 연락 기능을 갖추고 있습니다. 최고 제품·마케팅·디지털 책임자 Marcelo Theodoro는 이 앱이 주로 소규모 사업주인 에이전트 파트너에게 더 나은 통제력과 편리함을 제공하는 데 중점을 두고 있다고 강조합니다.
이번 출시는 Intermex의 디지털화 및 옴니채널 전략에 있어 중요한 진전이며, 향후 거래 관리 도구, 마케팅 자료 접근, 신규 서비스 기능 추가 등의 업데이트가 계획되어 있습니다.
International Money Express (NASDAQ : IMXI) a lancé Intermex SOMA (Store Owner Management App), une nouvelle plateforme mobile conçue pour améliorer la gestion commerciale des agents Intermex. L'application offre une visibilité en temps réel sur les indicateurs clés, permettant aux propriétaires de magasins de suivre les performances, de contrôler les commissions et de recevoir des alertes instantanées.
La plateforme propose un tableau de bord complet affichant les performances MTD, YTD, MoM et YoY, ainsi que des notifications push et des fonctionnalités de contact intégrées pour un support immédiat. Marcelo Theodoro, Chief Product, Marketing & Digital Officer, souligne que l'application vise à donner plus de contrôle et de commodité aux agents partenaires, principalement les petits commerçants.
Ce lancement représente une avancée majeure dans les stratégies de digitalisation et d’omnicanal d’Intermex, avec des mises à jour futures prévues pour inclure des outils de gestion des offres, l’accès aux supports marketing et de nouvelles fonctionnalités de service.
International Money Express (NASDAQ: IMXI) hat Intermex SOMA (Store Owner Management App), eine neue mobile Plattform zur Verbesserung des Geschäftsmanagements für Intermex-Agenten, eingeführt. Die App bietet Echtzeit-Einblicke in Geschäftskennzahlen und ermöglicht es Ladenbesitzern, die Leistung zu verfolgen, Provisionen zu überwachen und sofortige Benachrichtigungen zu erhalten.
Die Plattform verfügt über ein umfassendes Dashboard mit Ansichten zu MTD-, YTD-, MoM- und YoY-Leistungskennzahlen sowie Push-Benachrichtigungen und integrierten Kontaktfunktionen für sofortigen Support. Marcelo Theodoro, Chief Product, Marketing & Digital Officer, betont, dass die App darauf abzielt, Agentenpartner, vor allem Kleinunternehmer, mit mehr Kontrolle und Komfort zu stärken.
Dieser Launch stellt einen bedeutenden Fortschritt in Intermex' Digitalisierungs- und Omnichannel-Strategien dar, mit zukünftigen Updates, die Tools zur Angebotsverwaltung, Zugang zu Marketingmaterialien und neue Servicefunktionen beinhalten sollen.
- Launch of new digital platform strengthens agent relationships and operational efficiency
- Strategic advancement in company's digitization and omnichannel initiatives
- Platform scalability with planned feature expansions indicates growth potential
- Implementation costs and timeline for future updates not disclosed
- ROI and adoption rate metrics not provided
Insights
Intermex's launch of SOMA (Store Owner Management App) represents a strategic enhancement of their agent network infrastructure, which serves as the critical foundation of their remittance business model. This mobile platform addresses several key operational challenges for their small business partners by providing real-time performance metrics, commission tracking, and direct support access.
From a business perspective, this development carries several important implications:
- By streamlining agent operations through mobile accessibility, Intermex potentially reduces overhead costs associated with support calls and manual reporting processes
- The real-time performance visibility (MTD, YTD, MoM, YoY) empowers agents to make data-driven decisions that could increase transaction volumes
- Push notification functionality creates a new, direct channel for Intermex to communicate promotions or incentives to their distribution network
While the immediate revenue impact isn't quantifiable from this announcement, the app represents an important defensive move in an increasingly competitive remittance market where agent networks remain a key differentiator against digital-only challengers. As a complementary element to Intermex's digitization strategy, SOMA reinforces their hybrid business model that balances physical locations with digital capabilities.
The mention of future functionality expansions suggests Intermex is building a scalable platform that could eventually serve as a more comprehensive business management tool for their agent partners, potentially creating stronger network effects and raising switching costs.
MIAMI, April 15, 2025 (GLOBE NEWSWIRE) -- International Money Express, Inc. (NASDAQ: IMXI), a leading money remittance provider to Latin America and the Caribbean, has officially launched a new mobile platform designed to give Intermex agents real-time visibility into their business, right from the palm of their hand.
Intermex SOMA, short for Store Owner Management App, was built with one goal in mind: to make life easier for store owners. With just a few taps, agents can now track performance metrics, monitor commissions, stay updated on deals with real-time alerts, and even connect directly with their Intermex teams. It’s fast, intuitive, and created specifically to meet the day-to-day needs of our agent partners, most of whom are small business owners juggling multiple responsibilities.
“At Intermex, we believe technology should work for our partners, not the other way around,” said Marcelo Theodoro, Chief Product, Marketing & Digital Officer at Intermex. “Intermex SOMA is our way of saying, ‘We see you. We hear you. And we’re building tools that make your life easier and your business stronger.’ It’s all about giving our agents more control, more clarity, and more convenience.”
The Intermex SOMA app provides a simple yet powerful dashboard, offering monthly-to-date (MTD), year-to-date (YTD), month-over-month (MoM), and year-over-year (YoY) performance views, so agents can better understand how their Intermex services are performing. Instant push notifications alert them of important activity, while built-in contact features make it easy to get the support they need when they need it. Intermex SOMA takes everything that used to require a call, a spreadsheet, or a visit and puts it in one streamlined mobile experience.
Intermex SOMA reflects a broader commitment from Intermex to innovate with purpose. The launch is a major step forward in the company’s digitization and omnichannel strategies. And this is only the beginning. Future updates will expand Intermex SOMA’s functionality even further, offering tools for managing deals, accessing marketing materials, and unlocking new service features.
About International Money Express, Inc. (Intermex):
Founded in 1994, Intermex applies proprietary technology to enable consumers to send money from the United States, Canada, Spain, Italy, the United Kingdom, and Germany to more than 60 countries. The company facilitates digital money movement through its website and mobile app, as well as through a vast network of retail agents and company-operated stores. Headquartered in Miami, Florida, Intermex also operates international offices in Puebla, Mexico; Guatemala City, Guatemala; London, England; and Madrid, Spain. Learn more at www.intermexonline.com.
Investor Relations Contact:
Alex Sadowski
Investor Relations Coordinator
ir@intermexusa.com
305-671-8000
FAQ
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