iMedia’s ShopHQ Set to Launch in 20+ Million High-Definition Homes in Top U.S. Markets
iMedia Brands, Inc. (NASDAQ: IMBI) announced a significant affiliation with RNN, the largest independent broadcaster in the U.S., set to launch its flagship network, ShopHQ, in over 20 million high-definition homes starting June 28, 2021. This partnership aims to enhance revenue and viewership by tapping into key markets like New York, Los Angeles, and San Francisco. ShopHQ will expand its reach through RNN's primary channels, optimizing consumer engagement via cable, satellite, and over-the-air broadcasting.
- Partnership with RNN expands ShopHQ's reach to 20+ million HD homes.
- Potential revenue growth and increased viewership opportunities in major markets.
- Strategic positioning to target both cable and over-the-air viewers.
- None.
Markets Include New York, Los Angeles, San Francisco, Dallas, Boston, Philadelphia & Washington, D.C.
iMedia Announces Affiliation Partnership with RNN, the Largest Independent Broadcaster Group in U.S.
MINNEAPOLIS, May 20, 2021 (GLOBE NEWSWIRE) -- iMedia Brands, Inc. (the “Company”) (NASDAQ: IMBI) announced today that its flagship television network, ShopHQ, will launch in 20+ million high-definition homes in late June through its affiliation agreement with RNN, the nation’s largest independent broadcast group.
“I can’t emphasize enough how impactful we believe these new HD homes will be in driving ShopHQ’s revenue and viewership growth opportunities,” said Tim Peterman, CEO iMedia Brands. “More consumers today watch television primarily in the high-definition neighborhoods on their cable and satellite systems, and now ShopHQ will be available there to engage its customers with competitive HD channel positioning in the biggest U.S. markets. This agreement will also allow ShopHQ to engage with consumers who only watch television via over-the-air broadcast in these markets. I want to thank RNN’s Dick French and Christian French, who have been great partners to iMedia over this past year as we collaborated to complete this strategic affiliation agreement.”
ShopHQ will launch on each of the below listed RNN’s stations primary channel on June 28, 2021.
| 1. | WRNN | New York City |
| 2. | KSCI | Los Angeles |
| 3. | KCNS | San Francisco |
| 4. | WMCN | Philadelphia |
| 5. | KFWD | Dallas |
| 6. | WMDE | Washington DC |
| 7. | KUBE | Houston |
| 8. | WWDP | Boston |
| 9. | KIKU | Honolulu |
ShopHQ airs today via cable and satellite, over-the-air broadcasting, mobile app and in OTT on Apple TV, Roku, Amazon Fire TV, select Samsung Smart TVs, and YouTube.
About iMedia Brands, Inc.
iMedia Brands, Inc. (Nasdaq: IMBI) is a leading interactive media company that owns a growing portfolio of lifestyle television networks, consumer brands and media commerce services. Its brand portfolio spans multiple business models and product categories. Its television brands are ShopHQ, ShopBulldogTV, ShopHQHealth and LaVenta. Its media commerce services brands are Float Left Interactive (floatleft.tv) and i3PL Services. Its consumer brands include J.W. Hulme jwhulmeco.com, Christopher & Banks christopherandbanks.com, OurGalleria.com and TheCloseOut.com. Please visit www.imediabrands.com for more investor information.
About RNN, Inc.
RNN is a privately held portfolio of independent broadcast assets and production/distribution capabilities located north of New York City. In 1993 RNN was established with a single broadcast station in New York’s Hudson Valley, reaching less than 250,000 homes. Over the subsequent years, RNN has grown to own the largest group of independent broadcast stations in the United States covering more than
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Contacts:
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FAQ
What is the significance of iMedia's partnership with RNN for ShopHQ?
When will ShopHQ launch on RNN's channels?
In which major markets will ShopHQ be available through RNN?
What are the channels through which ShopHQ currently broadcasts?
How does the affiliation with RNN benefit iMedia Brands, Inc.?
