ISG to Evaluate Digital Innovation Services in Brazil
Information Services Group (ISG) has initiated a research study examining digital innovation service providers in Brazil. The study will result in the ISG Provider Lens™ Digital Business Innovation Services 2025 report, scheduled for February 2025 release. The research will evaluate providers across four quadrants: Digital Transformation Services for Large Accounts, Digital Transformation Services for Midmarket, Customer Journey Services, and Extended Reality Services.
The study will analyze how providers leverage emerging technologies like AI, blockchain, and IoT to address complex business challenges. ISG has distributed surveys to over 65 providers serving the Brazilian market. The report aims to help enterprise buyers evaluate vendor relationships and available offerings, while supporting ISG advisors in recommending providers to clients.
Information Services Group (ISG) ha avviato uno studio di ricerca che esamina i fornitori di servizi di innovazione digitale in Brasile. Lo studio sfocerà nel report ISG Provider Lens™ Digital Business Innovation Services 2025, programmato per il rilascio a febbraio 2025. La ricerca valuterà i fornitori in quattro quadranti: Servizi di Trasformazione Digitale per Grandi Clienti, Servizi di Trasformazione Digitale per il Mercato di Mezzogiorno, Servizi per il Viaggio del Cliente e Servizi di Realtà Estesa.
Lo studio analizzerà come i fornitori utilizzano tecnologie emergenti come IA, blockchain e IoT per affrontare sfide aziendali complesse. ISG ha distribuito sondaggi a oltre 65 fornitori che operano nel mercato brasiliano. L'obiettivo del report è aiutare gli acquirenti aziendali a valutare le relazioni con i fornitori e le offerte disponibili, supportando al contempo i consulenti ISG nel raccomandare fornitori ai clienti.
Information Services Group (ISG) ha iniciado un estudio de investigación que examina a los proveedores de servicios de innovación digital en Brasil. El estudio dará como resultado el informe ISG Provider Lens™ Digital Business Innovation Services 2025, programado para su publicación en febrero de 2025. La investigación evaluará a los proveedores en cuatro cuadrantes: Servicios de Transformación Digital para Grandes Cuentas, Servicios de Transformación Digital para el Mercado Mediano, Servicios de Viaje del Cliente y Servicios de Realidad Extendida.
El estudio analizará cómo los proveedores aprovechan tecnologías emergentes como IA, blockchain e IoT para abordar desafiantes problemas empresariales. ISG ha distribuido encuestas a más de 65 proveedores que operan en el mercado brasileño. El objetivo del informe es ayudar a los compradores empresariales a evaluar las relaciones con los proveedores y las ofertas disponibles, al tiempo que apoya a los asesores de ISG en la recomendación de proveedores a los clientes.
정보 서비스 그룹 (ISG)는 브라질의 디지털 혁신 서비스 제공업체를 조사하는 연구를 시작했습니다. 이 연구는 2025년 2월에 발표될 예정인 ISG 제공업체 렌즈™ 디지털 비즈니스 혁신 서비스 2025 보고서로 이어질 것입니다. 연구는 대규모 계정을 위한 디지털 전환 서비스, 중소기업을 위한 디지털 전환 서비스, 고객 여정 서비스 및 확장 현실 서비스의 네 가지 쿼드런트에서 제공업체를 평가할 것입니다.
이 연구는 제공업체들이 AI, 블록체인 및 IoT와 같은 신기술을 어떻게 활용하여 복잡한 비즈니스 문제를 해결하는지를 분석합니다. ISG는 브라질 시장에서 활동하는 65개 이상의 제공업체에 설문조사를 배포했습니다. 이 보고서의 목표는 기업 구매자가 공급업체 관계와 사용 가능한 제안을 평가하는 데 도움을 주는 동시에 ISG 자문가들이 고객에게 제공업체를 추천할 수 있도록 지원하는 것입니다.
Information Services Group (ISG) a lancé une étude de recherche examinant les fournisseurs de services d'innovation numérique au Brésil. L'étude aboutira au rapport ISG Provider Lens™ Digital Business Innovation Services 2025, prévu pour publication en février 2025. La recherche évaluera les fournisseurs dans quatre quadrants : Services de Transformation Numérique pour Grands Comptes, Services de Transformation Numérique pour Moyennes Entreprises, Services de Parcours Client et Services de Réalité Étendue.
L'étude analysera comment les fournisseurs exploitent des technologies émergentes telles que IA, blockchain et IoT pour faire face à des défis commerciaux complexes. ISG a distribué des enquêtes à plus de 65 fournisseurs opérant sur le marché brésilien. L'objectif du rapport est d'aider les acheteurs d'entreprises à évaluer les relations avec les fournisseurs et les offres disponibles, tout en soutenant les conseillers ISG dans leurs recommandations de fournisseurs aux clients.
Information Services Group (ISG) hat eine Forschungsstudie initiiert, die digitale Innovationsdienstleister in Brasilien untersucht. Die Studie wird im ISG Provider Lens™ Digital Business Innovation Services 2025 Bericht resultieren, der für eine Veröffentlichung im Februar 2025 geplant ist. Die Forschung wird Anbieter in vier Quadranten bewerten: Digitale Transformationsdienste für Großkunden, Digitale Transformationsdienste für den Mittelstand, Kundenreise-Dienste und Erweiterte Realität-Dienste.
Die Studie wird analysieren, wie Anbieter aufkommende Technologien wie KI, Blockchain und IoT nutzen, um komplexe geschäftliche Herausforderungen zu bewältigen. ISG hat Umfragen an über 65 Anbieter verteilt, die den brasilianischen Markt bedienen. Ziel des Berichts ist es, Unternehmen zu helfen, Anbieterbeziehungen und verfügbare Angebote zu bewerten, während ISG-Berater unterstützt werden, um Anbieter an Kunden zu empfehlen.
- None.
- None.
Upcoming ISG Provider Lens™ report will study the capabilities of business transformation services leveraging AI, other emerging technologies to achieve new outcomes
The study results will be published in a comprehensive ISG Provider Lens™ report, called Digital Business Innovation Services 2025, scheduled for release in February 2025. The report will cover how digital innovation services are helping Brazilian organizations adapt quickly and effectively to changes in their respective markets.
Enterprise buyers will be able to use information from the report to evaluate their current vendor relationships, potential new engagements and available offerings, while ISG advisors use the information to recommend providers to the firm’s buy-side clients.
Digital business innovation services play a crucial role in optimizing and continuously improving organizational processes. They also are fundamental for developing products and services, enabling companies to meet market demands and anticipate future trends, and ultimately create new growth opportunities.
“To be competitive, organizations must align their technological capabilities with their customers’ needs and expectations,” said Namratha Dharshan, ISG Chief Business Leader. “Digital innovation services enable enterprises to adapt to rapid changes in technology and market demand through cloud orchestration, application management, cybersecurity, advanced analytics, AI and ML.”
Digital innovation services that support the customer journey are particularly crucial. Such services employ design thinking, customer journey mapping, omnichannel strategies and CRM to understand customer needs, expectations and behaviors. The study also will examine providers of extended reality (XR) services that create immersive and interactive experiences in such areas as training, entertainment, marketing, education and healthcare.
ISG has distributed surveys to more than 65 digital innovation services providers serving the Brazilian market. Working in collaboration with ISG’s global advisors, the research team will produce four quadrants representing the digital business innovation services the typical enterprise is buying based on ISG’s experience working with its clients. The four quadrants are:
- Digital Transformation Services for Large Accounts evaluating providers of services for larger clients, focusing on customer and employee journeys, digital business strategy and operations. These services help customers build new business models using existing resources across various market opportunities.
- Digital Transformation Services for Midmarket assessing providers of services for midmarket organizations, helping them transform and optimize their business environments, seeking operational efficiency through research, benchmarking and consulting.
- Customer Journey Services examining the relative strengths of providers’ consulting and implementation services through all consumer journey stages. Providers should demonstrate innovation in providing personalized experiences through advanced technologies, including GenAI, predictive analytics and intelligent automation.
- Extended Reality Services evaluating service providers that offer strategic consulting, integration and delivery to support clients in adopting digital reality solutions. Providers in this space must actively collaborate with their clients in storyboarding, prototyping and user testing, employing customized and tailored approaches.
The report from this study will cover the digital business innovation services market and examine products and services available in
A list of identified providers and vendors and further details on the study are available in this digital brochure. Companies not listed as digital innovation services providers wishing to be included in the study may contact ISG.
All 2025 ISG Provider Lens™ evaluations feature expanded customer experience (CX) data that measures actual enterprise experience with specific provider services and solutions, based on ISG’s continuous CX research. Enterprise customers wishing to share their experience about a specific provider or vendor are encouraged to register here to receive a personalized survey URL. Participants will receive a copy of this report in return for their feedback.
About ISG Provider Lens™ Research
The ISG Provider Lens™ Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across
About ISG
ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. A trusted business partner to more than 900 clients, including more than 75 of the world’s top 100 enterprises, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including AI, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in
View source version on businesswire.com: https://www.businesswire.com/news/home/20241105869267/en/
Press:
Will Thoretz, ISG
+1 203 517 3119
will.thoretz@isg-one.com
Julianna Sheridan, Matter Communications for ISG
+1 978-518-4520
isg@matternow.com
Source: Information Services Group, Inc.
FAQ
When will ISG release its Digital Business Innovation Services 2025 report for Brazil?
How many service providers is ISG (III) surveying for its Brazil digital innovation study?
What are the four quadrants covered in ISG's (III) Brazil digital innovation services report?
What technologies will ISG's (III) Brazil report evaluate for digital innovation services?
