Hybrid Work, AI Tools Shake Up Australian Contact Centers
- Australian enterprises adopting new customer experience strategies and technologies
- Contact centers evolving into intelligent CX centers
- Increased reliance on low-cost digital self-service channels
- Repatriated voice services have been largely unsuccessful
- Clients moving work offshore
As customer experience becomes central to company performance, enterprises turn to cloud solutions and service providers, ISG Provider Lens™ report says
The 2023 ISG Provider Lens™ Customer Experience Services report for
“Contact centers in
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In the wake of the pandemic, Australian enterprises are moving to cloud-based contact center solutions to ensure business continuity during crises, ISG says. At the same time, increasing reliance on low-cost, digital self-service channels, such as smartphone apps, asynchronous messaging and chatbots, is leading more organizations to shift from captive contact centers to third-party providers that bundle these technologies with their services.
During the pandemic, some clients repatriated voice services in an effort to improve CX. This has broadly been unsuccessful, with little evidence to show onshore teams outperform offshore teams. The significant cost increase has not been offset by gains, causing many clients to begin moving work offshore to third parties, Magill said.
Analytics tools based on AI and ML expand the possibilities for using data from multiple sources to understand customer needs and provide better CX, the report says. This includes both structured data, such as transactions, and unstructured data, including from social media and web browsing. In addition, contact center managers can use information from customer interactions to improve poor agent performance before it affects the company’s reputation. A growing number of service providers in
“Enterprises see a rising flood of unstructured data that could help inform customer interactions but is hard to process and interpret,” said Jan Erik Aase, partner and global leader, ISG Provider Lens Research. “Australian contact center consultants can help them develop and optimize AI systems.”
The report also examines other Australian contact center trends, including staffing and retention challenges and the growing focus on social media content moderation.
The 2023 ISG Provider Lens™ Customer Experience Services report for
The report names Concentrix, Datacom, Probe CX, TSA and Wipro as Leaders in all three quadrants. It names Foundever, Genpact and TTEC as Leaders in two quadrants each. AcquireBPO, Startek, Tech Mahindra, Teleperformance and Telstra are named as Leaders in one quadrant each.
In addition, Foundever, Teleperformance and WNS are named as Rising Stars — companies with a “promising portfolio” and “high future potential” by ISG’s definition — in one quadrant each.
A customized version of the report is available from Probe CX.
The 2023 ISG Provider Lens™ Customer Experience Services report for
About ISG Provider Lens™ Research
The ISG Provider Lens™ Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across
A companion research series, the ISG Provider Lens Archetype reports, offer a first-of-its-kind evaluation of providers from the perspective of specific buyer types.
About ISG
ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. A trusted business partner to more than 900 clients, including more than 75 of the world’s top 100 enterprises, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including automation, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in
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Source: Information Services Group, Inc.