Brazilian Firms Accelerate Innovation With Providers’ Help
Information Services Group (ISG) has released a new report highlighting how Brazilian enterprises are increasingly investing in digital innovation services to stay competitive. The ISG Provider Lens™ Digital Business Innovation Services report reveals that companies are forming strategic partnerships with service providers to implement AI, automation, cloud computing, and extended reality (XR) technologies.
Brazilian firms are focusing on implementing automation and AI to deliver personalized customer experiences, despite challenges including skill gaps and data security concerns. The retail sector is leveraging augmented reality for virtual product trials, while healthcare providers are using XR for interactive consultations. Manufacturers are combining digital twins with XR for factory monitoring and training.
The report evaluates 57 providers across four quadrants, with Accenture, AI/R, and Globant named as Leaders in three quadrants each. Key challenges identified include professional shortage and significant infrastructure investment needs.
Information Services Group (ISG) ha pubblicato un nuovo rapporto che evidenzia come le imprese brasiliane stiano investendo sempre di più nei servizi di innovazione digitale per rimanere competitive. Il rapporto ISG Provider Lens™ sui Servizi di Innovazione Digitale rivela che le aziende stanno formando partnership strategiche con fornitori di servizi per implementare AI, automazione, cloud computing e realtà estesa (XR).
Le aziende brasiliane si concentrano sull'implementazione dell'automazione e dell'AI per offrire esperienze personalizzate ai clienti, nonostante le sfide come le carenze di competenze e le preoccupazioni sulla sicurezza dei dati. Il settore retail sta sfruttando la realtà aumentata per prove virtuali dei prodotti, mentre i fornitori di assistenza sanitaria utilizzano la XR per consultazioni interattive. I produttori stanno combinando gemelli digitali con la XR per il monitoraggio e la formazione in fabbrica.
Il rapporto valuta 57 fornitori in quattro quadranti, con Accenture, AI/R e Globant nominati come Leader in tre quadranti ciascuno. Le principali sfide identificate includono la carenza di professionisti e la necessità di investimenti significativi in infrastrutture.
Information Services Group (ISG) ha lanzado un nuevo informe que destaca cómo las empresas brasileñas están invirtiendo cada vez más en servicios de innovación digital para mantenerse competitivas. El informe ISG Provider Lens™ sobre Servicios de Innovación Empresarial Digital revela que las empresas están formando asociaciones estratégicas con proveedores de servicios para implementar IA, automatización, computación en la nube y realidad extendida (XR).
Las empresas brasileñas se centran en implementar automatización e IA para ofrecer experiencias personalizadas a los clientes, a pesar de los desafíos que incluyen la falta de habilidades y preocupaciones sobre la seguridad de los datos. El sector minorista está aprovechando la realidad aumentada para pruebas virtuales de productos, mientras que los proveedores de atención médica utilizan XR para consultas interactivas. Los fabricantes están combinando gemelos digitales con XR para el monitoreo y la capacitación en fábricas.
El informe evalúa a 57 proveedores en cuatro cuadrantes, con Accenture, AI/R y Globant nombrados como Líderes en tres cuadrantes cada uno. Los principales desafíos identificados incluyen la escasez de profesionales y la necesidad de inversiones significativas en infraestructura.
정보 서비스 그룹 (ISG)는 브라질 기업들이 경쟁력을 유지하기 위해 디지털 혁신 서비스에 점점 더 많은 투자를 하고 있다는 내용을 강조한 새로운 보고서를 발표했습니다. ISG 공급자 렌즈™ 디지털 비즈니스 혁신 서비스 보고서는 기업들이 AI, 자동화, 클라우드 컴퓨팅 및 확장 현실 (XR) 기술을 구현하기 위해 서비스 제공업체와 전략적 파트너십을 형성하고 있음을 보여줍니다.
브라질 기업들은 기술 격차 및 데이터 보안 문제와 같은 도전 과제에도 불구하고 개인화된 고객 경험을 제공하기 위해 자동화 및 AI 구현에 집중하고 있습니다. 소매업체는 가상 제품 시연을 위해 증강 현실을 활용하고 있으며, 의료 제공자는 XR을 사용하여 상호작용 상담을 진행하고 있습니다. 제조업체는 공장 모니터링 및 교육을 위해 디지털 트윈과 XR을 결합하고 있습니다.
이 보고서는 네 개의 사분면에서 57개의 공급자를 평가하며, Accenture, AI/R 및 Globant가 각각 세 개의 사분면에서 리더로 선정되었습니다. 주요 도전 과제로는 전문 인력 부족과 상당한 인프라 투자 필요성이 있습니다.
Information Services Group (ISG) a publié un nouveau rapport soulignant comment les entreprises brésiliennes investissent de plus en plus dans des services d'innovation numérique pour rester compétitives. Le rapport ISG Provider Lens™ sur les Services d'Innovation Numérique révèle que les entreprises forment des partenariats stratégiques avec des prestataires de services pour mettre en œuvre des technologies telles que IA, automatisation, cloud computing et réalité étendue (XR).
Les entreprises brésiliennes se concentrent sur la mise en œuvre de l'automatisation et de l'IA pour offrir des expériences personnalisées aux clients, malgré des défis tels que le manque de compétences et les préoccupations en matière de sécurité des données. Le secteur de la vente au détail utilise la réalité augmentée pour des essais virtuels de produits, tandis que les prestataires de soins de santé utilisent la XR pour des consultations interactives. Les fabricants combinent des jumeaux numériques avec la XR pour la surveillance et la formation en usine.
Le rapport évalue 57 prestataires dans quatre quadrants, avec Accenture, AI/R et Globant nommés Leaders dans trois quadrants chacun. Les principaux défis identifiés incluent la pénurie de professionnels et des besoins d'investissement importants en infrastructure.
Information Services Group (ISG) hat einen neuen Bericht veröffentlicht, der hervorhebt, wie brasilianische Unternehmen zunehmend in digitale Innovationsdienste investieren, um wettbewerbsfähig zu bleiben. Der ISG Provider Lens™ Bericht über digitale Geschäftsinnovationsdienste zeigt, dass Unternehmen strategische Partnerschaften mit Dienstleistern bilden, um KI, Automatisierung, Cloud-Computing und erweiterte Realität (XR) Technologien zu implementieren.
Brasilianische Firmen konzentrieren sich darauf, Automatisierung und KI einzuführen, um personalisierte Kundenerlebnisse zu bieten, trotz Herausforderungen wie Fachkräftemangel und Bedenken hinsichtlich der Datensicherheit. Der Einzelhandel nutzt Augmented Reality für virtuelle Produktproben, während Gesundheitsdienstleister XR für interaktive Konsultationen verwenden. Hersteller kombinieren digitale Zwillinge mit XR für die Fabriküberwachung und Schulung.
Der Bericht bewertet 57 Anbieter in vier Quadranten, wobei Accenture, AI/R und Globant in jeweils drei Quadranten als Führer benannt werden. Zu den wichtigsten Herausforderungen gehören der Fachkräftemangel und der erhebliche Investitionsbedarf in die Infrastruktur.
- Growing investment in digital innovation services indicates market expansion
- Strategic partnerships with service providers enhance technological capabilities
- Implementation of AI and automation for improved customer experiences
- Adoption of XR technologies in retail, healthcare, and manufacturing sectors
- Significant skill gaps in the workforce
- High infrastructure investment requirements
- Data security concerns
- Internal resistance to change from employees and leadership
Companies form partnerships for technologies, strategic guidance to implement AI, automation, extended reality, ISG Provider Lens™ report says
SÃO PAULO--(BUSINESS WIRE)--
A growing number of enterprises in
The 2025 ISG Provider Lens™ Digital Business Innovation Services report for
“Digital transformation requires more than modernizing tools,” said Shafqat Azim, ISG partner and
Brazilian enterprises are innovating with emerging technologies despite challenges that commonly impede such efforts, the report says. These may include skill gaps, data security concerns and resistance to change by employees and leaders. In addition to technology, leading providers offer strategic consulting to help clients work through internal barriers and make innovation serve business objectives.
Enterprises are working with service providers to introduce automation and AI for more personalized customer experiences, which are especially in demand from Brazilian consumers, the report says. These projects include implementing efficient data collection and analysis tools that reveal behavior patterns and individual customer preferences. With that information, companies can anticipate customer needs and respond in real time, across multiple marketing channels, by adapting their offers.
Some industries in
Many Brazilian organizations adopting these technologies need to overcome steep challenges, including a shortage of professionals capable of applying the tools and the need for significant investment in infrastructure and training.
“Leading innovation services providers understand the complexities of digital transformation,” said Jan Erik Aase, partner and global leader, ISG Provider Lens Research. “Enterprises that commit to innovation and form close strategic partnerships are better equipped to turn uncertainties into opportunities.”
The report also examines other trends affecting digital innovation projects in
For more insights into the digital innovation challenges facing Brazilian enterprises, plus ISG’s advice for overcoming them, see the ISG Provider Lens™ Focal Points briefing here.
The 2025 ISG Provider Lens™ Digital Business Innovation Services report for
The report names Accenture, AI/R and Globant as Leaders in three quadrants each. It names BRQ, Deloitte, MadeInWeb and Stefanini as Leaders in two quadrants each. ARVORE, Brivia, Cadastra, CI&T, Deal, Dedalus, Falconi, GhFly, ilegra, IPNet, Logicalis, Meta, Nação Digital, NTT DATA, TIVIT, VRGLASS and YDreams Global are named as Leaders in one quadrant each.
In addition, act digital, Spassu and Valtech are named as Rising Stars — companies with a “promising portfolio” and “high future potential” by ISG’s definition — in one quadrant each.
Customized versions of the report are available from act digital, BRQ and Spassu.
The 2025 ISG Provider Lens™ Digital Business Innovation Services report for
About ISG Provider Lens™ Research
The ISG Provider Lens™ Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across
About ISG
ISG (Nasdaq: III) is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world’s top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data, in-depth knowledge of provider ecosystems, and the expertise of its 1,600 professionals worldwide working together to help clients maximize the value of their technology investments.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250326746516/en/
Press Contacts:
Will Thoretz, ISG
+1 203 517 3119
will.thoretz@isg-one.com
Thábata Mondoni, Mondoni Press for ISG
Mobile: +55 11 98671 5652
thabata@mondonipress.com.br
Source: Information Services Group, Inc.
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