AI Shows Signs of Maturity, Expansion in Brazil
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Insights
The surge in AI adoption within Brazilian companies, as detailed in the ISG Provider Lens™ Analytics Services report for Brazil, indicates a significant shift in the business landscape. This shift is not merely technological but strategic, reflecting a broader trend towards data-driven decision-making. Companies are increasingly recognizing the importance of data quality, which is pivotal for the accuracy of AI models. The establishment of data lakes and the adoption of a data mesh architecture demonstrate a maturation in data management practices. This trend suggests a potential increase in demand for data management and analytics services, which could positively impact the revenue streams of providers specializing in these areas.
Furthermore, the report's evaluation of 42 providers across various quadrants suggests a competitive market landscape. The recognition of certain companies as 'Leaders' or 'Rising Stars' can influence their market perception and potentially drive investment in these firms. As these providers continue to innovate and expand their service offerings, we may see a ripple effect on the broader market, influencing the stock performance of listed companies and attracting further investment in the AI and data analytics sectors.
The emphasis on AI and data quality by Brazilian enterprises is indicative of a burgeoning market for analytics services. The financial implications for the market leaders in this space, such as Accenture and IBM, could be substantial. As businesses invest more in AI capabilities, these providers may see an uptick in their service contracts, potentially leading to higher revenue growth and improved earnings forecasts. Investors should monitor the performance of these companies closely, as their leadership positions may result in increased market share and a stronger competitive edge.
Additionally, the identification of 'Rising Stars' by ISG could signal potential growth opportunities for these firms. Investors might consider these companies as they evaluate future market players who may be poised for significant expansion. The recognition in the report could also serve as a catalyst for increased funding or strategic partnerships, further influencing the financial trajectory of these entities.
The adoption of data lakes and the data mesh architectural model by Brazilian companies reflects an advanced understanding of the complexities inherent in managing large data volumes. Data lakes allow for the storage of vast amounts of structured and unstructured data, while data mesh focuses on decentralized data ownership and architecture, promoting agility and scalability. The implications of this transition could lead to enhanced operational efficiencies and the ability to leverage insights across different business units. For companies in the data management and analytics services sector, this represents an opportunity to provide more sophisticated and tailored solutions that can cater to these evolving needs.
As enterprises continue to prioritize data quality, there is likely to be a corresponding increase in demand for services that ensure data integrity and governance. This could lead to the development of new tools and services designed to address the specific challenges of managing data in a decentralized environment, such as ensuring compliance with privacy regulations and maintaining data security.
Brazilian enterprises are turning to providers to help them adopt a more flexible, effective approach to managing data assets, ISG Provider Lens™ report says
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Following high hopes and great expectations, the long-promised revolution in artificial intelligence has finally arrived in
The 2023 ISG Provider Lens™ Analytics Services report for
“There is a steady increase in AI applications and AI-enabled business capabilities used across various company departments, processes and sectors,” said Shriram Natarajan, ISG director, Industry Transformation and Applied AI. “The leading providers have a clear vision of how their solutions can positively transform the businesses of their clients.”
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Instead of promoting data analysis in platforms where the data is generated (such as SAP and Salesforce), an increasing number of Brazilian enterprises prefer building comprehensive data lakes that integrate with these applications while enabling centralized governance and cross-referencing for different data sources, the ISG report says.
Meanwhile, machine learning model analysis and training are done in a more decentralized fashion that still manages to incorporate privacy and security controls and preprepared functionalities, the report says. This architectural model, known as a data mesh, has been widely adopted and become established not simply as an aspirational market best practice, but as a reality in many Brazilian companies across different sectors and sizes, ISG says.
“Whether it is generative or traditional, AI is already revolutionizing the enterprise,” said Jan Erik Aase, partner and global leader, ISG Provider Lens Research. “Regardless of how GenAI evolves to address the challenges that enterprises face, there are already countless AI success stories in diverse business areas.”
The report also examines how managed services providers are using AI to identify structural flaws in a system and then reformulate architectural designs to correct them in a continuous process of improvement.
The 2023 ISG Provider Lens™ Analytics Services report for
The report names Accenture, Capgemini, Deal, EY, Keyrus, Logicalis, MadeinWeb, NTT DATA and Rox Partner as Leaders in three quadrants each, while Blueshift, Compass UOL, Dedalus, Kumulus and Stefanini are named as Leaders in two quadrants each. A3Data, BRQ, Deloitte, IBM, UniSoma and Wipro are named as Leaders in one quadrant each.
In addition, ST IT Cloud is named as a Rising Star — a company with a “promising portfolio” and “high future potential” by ISG’s definition — in two quadrants, while CompassUOL, DXC Technology, Peers and Stefanini are named as Rising Stars in one quadrant each.
Customized versions of the report are available from MadeinWeb, Peers and Rox Partner.
The 2023 ISG Provider Lens™ Analytics Services report for
About ISG Provider Lens™ Research
The ISG Provider Lens™ Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across
A companion research series, the ISG Provider Lens Archetype reports, offer a first-of-its-kind evaluation of providers from the perspective of specific buyer types.
About ISG
ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. A trusted business partner to more than 900 clients, including more than 75 of the world’s top 100 enterprises, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including automation, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in
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