iHeartMedia Announces New Business Operating Structure
iHeartMedia (NASDAQ: IHRT) has announced a new operational structure, splitting its business into two segments: the Digital Audio Group and the Multiplatform Group. The Digital Audio Group, which includes iHeartRadio and its podcasting business, currently makes up almost 20% of total revenue and has experienced significant growth, with a 53% year-over-year revenue increase in Q4 2020. This separation aims to enhance financial visibility, allowing both sectors to focus on their unique strengths in audio content and advertising.
- Digital Audio Group accounted for nearly 20% of total revenue.
- Significant growth in Q4 2020: 53% revenue growth year-over-year.
- Improved financial visibility expected from separate reporting.
- None.
iHeartMedia, Inc. (NASDAQ: IHRT), the leading audio company in America by reach, announced today a new operating structure under which its Digital Audio Group business, which includes its successful iHeartRadio digital service as well as its industry-leading podcasting business, will publicly report its financials separately from its Multiplatform Group business, which includes its broadcast radio assets. Each group will now operate as a separate reportable segment with dedicated management.
As of Q4, the iHeartMedia Digital Audio Group encompassed almost
The company has created a management structure for each business reportable segment that will both strengthen and tighten the focus of these groups and enable them to work closely together to deliver industry-leading products and services to benefit all of the company’s marketing and advertising partners across iHeart’s full array of platforms and products, including broadcast radio, digital streaming, podcasts, social, data, live events, its SmartAudio suite of data targeting and attribution products and its digital advertising technology companies. Both segments will continue to report to Bob Pittman, iHeartMedia Chairman and CEO, and Rich Bressler, iHeartMedia President, Chief Operating Officer and Chief Financial Officer.
The iHeartMedia Digital Audio Group
The iHeartMedia Digital Audio Group includes the company’s fast-growing and high-profile podcasting business – iHeartMedia is the number one podcast publisher in downloads, unique listeners, revenue and earnings – as well as the industry-leading iHeartRadio digital service; the company’s digital sites, newsletters, digital services and programs; and its digital advertising technology companies, including Jelli, RadioJar, Unified and Voxnest, and will also include the recently-announced Triton Digital upon completion of the acquisition. The iHeartMedia Digital Audio Group will be led as a team by Conal Byrne as Chief Executive Officer and Darren Davis as Chief Operating Officer, with Carter Brokaw serving as the President of Digital Revenue and Jessica Jerrick as Executive Vice President of Digital Distribution and Platform Partnerships.
The iHeartMedia Multiplatform Group
The iHeartMedia Multiplatform Group represents almost
The iHeartMedia Multiplatform Group includes the iHeartMedia Markets Group, with its 860+ radio stations in 160 markets; the company’s live and virtual events business; and its National Sales organization, which will continue meeting the needs of advertising partners using iHeartMedia’s full array of products, from broadcast radio and events to its SmartAudio suite of data targeting and attribution products, which allows informed digital-like planning against targeted audiences with the benefit of broadcast scale and impact; as well as using all of the products from the iHeartMedia Digital Audio Group. The industry’s largest Networks business, Premiere Networks, which includes the Total Traffic and Weather Network; and BIN: Black Information Network, the first and only 24/7 national and local all news audio service for the Black community, will also join this group.
With its broadcast radio stations alone, the Multiplatform Group reaches more people every month than any other audio or media company in America and has twice the audience of the next largest radio company.
The iHeartMedia Multiplatform Group will be led by Greg Ashlock as Chief Executive Officer and Tim Castelli as Chief Revenue Officer. In addition, Julie Talbott joins this group in her role as President, Premiere Networks; Hartley Adkins will become President of the Markets Group; Jeff Howard remains President of National Sales and Tony Coles as President of BIN: Black Information Network.
“These new reportable segments will enable us to strengthen the mission and tighten the focus of both the iHeart Digital Audio Group and the iHeart Multiplatform Group, while accelerating our ability to deliver industry-leading products and services to our listeners and advertising partners across all of our platforms,” said Bob Pittman. “Creating these two business reportable segments will allow us to provide the investment community with increased visibility into the financial results of each segment – enabling them to better appreciate the strong growth and success of our digital businesses, including our industry-leading podcast business, as well as the continued strength of our broadcast radio and marquee events businesses.”
About iHeartMedia, Inc.
iHeartMedia (NASDAQ: IHRT) is the number one audio company in the United States, reaching nine out of 10 Americans every month. It consists of three business groups.
With its quarter of a billion monthly listeners, the iHeartMedia Multiplatform Group has a greater reach than any other media company in the U.S. Its leadership position in audio extends across multiple platforms, including more than 860 live broadcast stations in over 160 markets nationwide; its National Sales organization; and the company’s live and virtual events business. It also includes Premiere Networks, the industry’s largest Networks business, with its Total Traffic and Weather Network (TTWN); and BIN: Black Information Network, the first and only 24/7 national and local all news audio service for the Black community. iHeartMedia also leads the audio industry in analytics, targeting and attribution for its marketing partners with its SmartAudio suite of data targeting and attribution products using data from its massive consumer base.
The iHeartMedia Digital Audio Group includes the company’s fast-growing podcasting business – iHeartMedia is the number one podcast publisher in downloads, unique listeners, revenue and earnings – as well as its industry-leading iHeartRadio digital service, available across more than 250 platforms and 2,000 devices; the company’s digital sites, newsletters, digital services and programs; its digital advertising technology companies; and its audio industry-leading social media footprint.
The company’s Audio & Media Services reportable segment includes Katz Media Group, the nation’s largest media representation company, and RCS, the world's leading provider of broadcast and webcast software.
Visit iHeartMedia.com for more company information.
i Segment Adjusted EBITDA will be the measure of profit or loss reported to the Company’s chief operating decision maker for purposes of making decisions about allocating resources to each segment and assessing each segment’s performance in accordance with GAAP.
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FAQ
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