iHeartLand Presents “A Special Ed Sheeran Immersive Experience” in State Farm Park in Fortnite
- First-ever music experience built using Epic Games' Unreal Editor for Fortnite
- Players and fans can explore exclusive scenes created around Ed Sheeran's songs
- Immersive worlds inspired by Sheeran's music will be available from October 5-9
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The Music Experience Will Feature Ed Sheeran Songs Performed Exclusively in iHeartLand’s State Farm Park, Debuting October 5 at 3p.m. ET
A First-Ever Music Experience Built Using Epic’s Unreal Editor for Fortnite
Players and fans will experience Ed Sheeran’s music in a brand-new way when they drop into iHeartLand and find themselves navigating explorable worlds that have been inspired by Sheeran’s songs. The experience was designed utilizing UEFN. These immersive worlds will be inspired by Sheeran’s own songs performed exclusively for iHeartRadio to celebrate his albums “- (Subtract)” – which arrived this past spring to universal acclaim – and forthcoming “Autumn Variations,” arriving everywhere on September 29. Users will be able to watch Sheeran perform throughout the different worlds as video screens flood every scene, with the setlist including performances of “Eyes Closed,” “Shape of You,” “Boat” and “Life Goes On.”
“Ed Sheeran is one of today’s biggest superstars and is known for creating unique music experiences that captivate his audiences,” said Tom Poleman, Chief Programming Officer for iHeartMedia. “We knew he was the perfect artist to feature for our first immersive experience, built in partnership with Epic Games. We want to continue to push boundaries of tech and innovation for music and gaming fans, allowing them to go deeper into the songs, lyrics and meaning behind the music in ways that are native to the Fortnite environment. We’re sure Fortnite players will love this immersive experience in iHeartLand’s State Farm Park.”
Throughout the experience, fans will be able to explore scenery all built with UEFN. Each world is distinct and unique, ranging from a metropolitan city at night, a boxing ring in a desolate city during sunset, a high-speed boat cruising through a rich ocean ecosystem and a luscious forest setting. All four scenes were meticulously imbued with Easter eggs relating to Sheeran and his music.
“It’s great to see iHeartMedia continuing to bring world-class artists like Ed Sheeran into Fortnite through their iHeartLand experience,” said Nate Nanzer, VP of Global Partnerships at Epic Games. “Unreal Editor for Fortnite allows creators and brands of any size to build completely new types of games and experiences, all published and available to Fortnite’s millions of players around the world.”
iHeartMedia’s iHeartLand first launched in Fortnite in August 2022, with State Farm as its charter naming rights partner. Built using Fortnite’s Creative toolset and now UEFN, iHeartLand combines compelling gameplay with a persistent cadence of entertaining events, programming and one-of-a-kind fan experiences. Fans can check out iHeartLand and the all-new State Farm Park now in Fortnite, where live events and performances happen regularly.
“Our collaboration with iHeartMedia has allowed State Farm to continue to be at the forefront of culture and innovation,” said Alyson Griffin, Marketing Vice President, State Farm. “State Farm was the first company to have a naming rights deal in the metaverse with State Farm Park in iHeartLand, bringing gaming fans an entirely new and immersive music experience with 25+ concert and podcast events featuring some of today’s biggest artists. State Farm Park has allowed us to reach the next generation of customers where they are and we’re thrilled to be working with iHeartMedia on cutting-edge and entertaining activations like this one.”
This is an independently created experience in Fortnite and is not sponsored, endorsed or administered by Epic Games, Inc.
About iHeartMedia
iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media company in America, reaching over
About Ed Sheeran
Multiple GRAMMY award winner and global superstar Ed Sheeran burst onto the music scene in 2011 with his debut album “+” (plus). Rapidly establishing himself as a history-making artist, he followed with “x” (multiply), “÷” (divide), “No.6 Collaborations Project” “=” (equals), and most recently “-“ (subtract) – a catalog that has seen Sheeran become one of the world’s biggest musical success stories of the 21st century. Sheeran is currently in the midst of the North American leg of his worldwide “+ - = ÷ x Tour” (pronounced “The Mathematics Tour”) where he’s breaking attendance records at stadiums across the country. He recently announced plans to release a brand new album “Autumn Variations” on September 29th. For more information, please visit www.edsheeran.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20230919042124/en/
iHeartMedia
Angel Aristone
angelaristone@iheartmedia.com
Peyton Webb
peytonwebb@iheartmedia.com
Source: iHeartMedia, Inc.
