IGT Announces Betting Partnership with the NBA
International Game Technology PLC (IGT) has solidified its position in the sports betting market by announcing a multi-year partnership with the National Basketball Association (NBA). This collaboration allows IGT's U.S. sports betting clients to utilize NBA intellectual property, including official data and logos. IGT's PlaySports solution will now integrate real-time NBA data, enhancing betting options for operators and fans. The NBA partnership marks a significant step towards providing a comprehensive betting experience across U.S. platforms, bolstering IGT's 'all-in-one' sports betting proposition.
- Partnership with NBA enhances IGT's PlaySports solution.
- Access to official NBA data, logos, and intellectual property.
- Potential to create compelling betting experiences for sports fans.
- First 'out of the box' NBA sports betting solution option for operators.
- None.
LONDON, Oct. 14, 2020 /PRNewswire/ -- International Game Technology PLC ("IGT") (NYSE: IGT) announced today that it has further differentiated its PlaySports sports betting solution through a multi-year partnership with the National Basketball Association (NBA). Under the agreement, IGT's sports betting customers in the U.S. will be authorized to use NBA intellectual property, such as official data, team and league logos, in their sportsbooks directly through an agreement with IGT.
"Partnering with the NBA to bring official league data to our PlaySports customers further validates IGT's seriousness about delivering an unrivaled sports betting solution for the U.S. market and supports the 'all-in-one' proposition that we offer," said Enrico Drago, IGT PlayDigital Senior Vice President. "With the rise in popularity of in-play, prop and parlay bets, having access to official, real-time NBA data feeds and league marks and logos positions IGT to collaborate with our PlaySports customers in creating highly compelling betting menus for sports fans across the country."
"This partnership with IGT marks the first time a platform provider can offer an 'out of the box' authentic NBA sports betting solution to a diverse set of operators across the U.S.," said Scott Kaufman-Ross, NBA Senior Vice President, Head of Fantasy & Gaming. "This agreement will allow regional operators across the country to have direct access to NBA assets to create the best NBA gaming experience and further engage our fans."
To learn more about IGT PlaySports, visit igt.com/playsports.
About IGT
IGT (NYSE:IGT) is the global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Gaming Machines and Lotteries to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 12,000 employees. For more information, please visit www.igt.com.
Contact:
Phil O'Shaughnessy, Global Communications, toll free in U.S./Canada +1 (844) IGT-7452; outside U.S./Canada +1 (401) 392-7452
Francesco Luti, +39 3485475493; for Italian media inquiries
James Hurley, Investor Relations, +1 (401) 392-7190
Michelle Schenk, Global Communications, +1 (702) 669-8177
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SOURCE International Game Technology PLC
