IG North America Appoints Catherine Davis CMO
IG Group has appointed Catherine Davis as Chief Marketing Officer for North America, aiming to enhance growth for its platforms including tastyworks and tastytrade. With a 30-year marketing background at companies like Morgan Stanley and Feeding America, Davis seeks to empower self-directed retail investors by expanding the investing ecosystem. She reports to Regional CEO JJ Kinahan and joins the Senior Marketing Leadership Team. This leadership change aligns with IG Group's commitment to innovation and improving customer experiences in online trading.
- Catherine Davis brings 30 years of experience in marketing from renowned firms, likely enhancing IG Group's brand awareness and growth.
- Her previous roles include significant positions at Morgan Stanley and Feeding America, indicating strong leadership capabilities.
- Focus on expanding tastyworks and tastytrade offerings could attract more retail investors, boosting revenue.
- Catherine Davis's transition into the CMO role may present challenges in continuity of marketing strategies during the adjustment period.
Marketing Leader With 30-Year
In this new position for the company, Davis will leverage her extensive experience to build awareness and growth of IG, North America’s investing ecosystem dedicated to empowering the self-directed retail investor, which includes online brokerage tastyworks and leading online financial content platform tastytrade, among others. As IG,
Davis has focused on growing companies’ digital footprints and developing new business models. She brings a 30-year track record of success working in some of the world’s best known advertising agencies as well as in-house roles at globally recognized consumer brands and financial companies including Morgan Stanley, Harris Direct, Discover Card and Diageo. She received Adweek’s award as a “Woman to Watch” and their “Media All-Star” recognition. Davis was also recognized by Forbes as a “100 Must-Follow Marketing Mind on Twitter.”
“We are thrilled to welcome Catherine to IG,
Most recently, Davis served as Founder and President for marketing strategy consulting firm
“The tasty ecosystem has been built to be truly purpose-driven as both the brokerage and content offering focus on empowering people to become better traders. I’m personally driven by companies that demonstrate a desire to support customers and innovate to create better experiences. That’s why tasty’s mission and approach strongly resonated with me. I look forward playing a part in tasty’s growth story going forward,” said Davis.
Davis previously worked at Morgan Stanley where she held several senior positions including serving as SVP, Director of
About tastytrade, Inc.
tastytrade, Inc. is focused on empowering investors through its award-winning financial content and media network, trader education, and dynamic brokerage services. Established in 2011 as a disruptive force to reinvent the accessibility of retail options and futures content and education for individuals, tastytrade offers 10 hours of daily, live, commercial free programming 7 days a week to retail investors in 190 countries.
The tastytrade ecosystem also includes brokerage firm tastyworks, Inc., established in 2017, which empowers investors who want to actively manage their own money with a powerful trading platform and access to educational development for options, futures, crypto and equities trading. tastyworks, Inc. is a registered broker-dealer and a member of
tastytrade, Inc. is part of
About
Our award-winning products and platforms empower ambitious people the world over to unlock opportunities around the clock, giving them access to around 19,000 financial markets.
View source version on businesswire.com: https://www.businesswire.com/news/home/20220907005513/en/
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