IFF Names Sabrya Meflah President, Fine Fragrance

Rhea-AI Summary

IFF (NYSE: IFF) has appointed Sabrya Meflah as President of its Fine Fragrance business unit, effective immediately. Meflah, previously vice president and regional general manager for EMEA, succeeds Dionisio Ferenc. Under her leadership, IFF's Fine Fragrance segment has significantly outpaced market growth. Her strategic vision has been crucial in establishing IFF as a leader in this sector, along with the launch of the Atelier du Parfumeur in Grasse, enhancing its premium market position. She holds a master’s degree in Marketing and Communication.

Positive

• Appointment of Sabrya Meflah as President of Fine Fragrance business unit, bringing extensive experience and a proven track record.
• Meflah's leadership is expected to drive growth, innovation, and expansion in the Fine Fragrance sector.
• Under her prior role, IFF's revenue in Fine Fragrance grew significantly faster than the market.

Negative

• None.

PARIS--(BUSINESS WIRE)-- IFF (NYSE: IFF) has named Sabrya Meflah President of its Fine Fragrance business unit, effective immediately. Meflah—who is currently vice president and regional general manager, Europe, Middle East, Africa (EMEA)—succeeds Dionisio Ferenc. In her new role, she will oversee strategy and growth of IFF’s Fine Fragrance business unit.

“With Sabrya spearheading the future of our fine fragrance business unit, I’m excited about the new ground we’ll break from a growth, innovation and differentiation standpoint,” said Frank Clyburn, CEO, IFF.

Meflah joined IFF in 1995 as a marketing intern and since then, has held roles of increasing responsibility at the Company. Over the past eight years in her role as vice president, regional general manager for the extended EMEA region, revenue grew significantly faster than the market, establishing IFF as an undisputed leader with fine fragrance global brands. In 2019, she established the Atelier du Parfumeur, Grasse, addressing the specific demands of the premium market, the fastest-growing fine fragrance segment, giving IFF a unique location for haute-perfumery creation and production. She has also overseen the expansion of the IFF Middle-East and Africa team, growing the company’s market share to a leadership position.

“I’m delighted with Sabrya’s appointment to this global leadership role,” said Christophe de Villeplée, president, Scent, IFF. “Her strategic vision was essential in developing IFF’s leadership position in fine fragrance. Her experience, expertise, reputation, passion and leadership skills will be instrumental supporting fine fragrance growth, focusing on innovation, regional expansion and new segment opportunities.”

Meflah earned a master’s degree in Marketing and Communication from IDRAC Business School and is a graduate from the IFF/INSEAD Mastering Business agility program. She will be based in IFF’s Paris creative center.

Welcome to IFF

At IFF (NYSE: IFF), an industry leader in food, beverage, health, biosciences and scent, science and creativity meet to create essential solutions for a better world – from global icons to unexpected innovations and experiences. With the beauty of art and the precision of science, we are an international collective of thinkers who partners with customers to bring scents, tastes, experiences, ingredients and solutions for products the world craves. Together, we will do more good for people and planet. Learn more at iff.com, Twitter, Facebook, Instagram, and LinkedIn.

© 2022 by International Flavors & Fragrances Inc. IFF is a Registered Trademark. All Rights Reserved.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221218005030/en/

Media Relations:

Paula Heinkel

332.877.5339

Media.request@iff.com

Investor Relations:

Michael Bender

212.708.7263

Investor.Relations@iff.com

Source: IFF

FAQ

Who is the new President of IFF's Fine Fragrance business unit?

Sabrya Meflah has been appointed as President of IFF's Fine Fragrance business unit.

What was Sabrya Meflah's previous role before becoming President?

She served as vice president and regional general manager for Europe, Middle East, and Africa (EMEA) before her new appointment.

What achievements did Meflah accomplish in her previous role?

During her tenure, IFF's Fine Fragrance revenue grew significantly faster than the market.

What strategic initiatives did Meflah lead prior to her promotion?

She established the Atelier du Parfumeur in Grasse, targeting the premium market in fine fragrances.