IFF Launches SUPRO® TEX, a Breakthrough Innovation in Whole-Muscle Pieces of Plant Protein Meat Alternatives

Rhea-AI Summary

IFF has launched its innovative plant-based protein, SUPRO® TEX, aimed at enhancing the meat alternative market. This product mimics the texture of whole muscle meat with 80% soy protein and offers ease of production without significant capital investment or refrigerated supply chains. Market researchers predict a shift towards plant-based proteins, with consumer demand driven by health and ethical concerns. SUPRO® TEX enables manufacturers to create various meat-like textures and flavors, catering to a growing market interest in sustainable food options.

Positive

• Launch of SUPRO® TEX, targeting growth in the meat alternative market.
• 80% soy protein content provides a high-quality alternative to animal protein.
• Eliminates the need for a cold supply chain, reducing shipping costs.
• Allows manufacturers to create various meat-like textures easily.
• No major capital investment required for production.

Negative

• None.

IFF's versatile extruded protein in an easy-to-use format features whole muscle meat texture that consumers crave, expanding plant-based food opportunities.

BRABAND, Denmark, Nov. 1, 2022 /PRNewswire/ -- IFF (NYSE: IFF) today announced the global launch of its next generation plant-based protein – SUPRO^® TEX – to accelerate growth in the meat alternative category beyond ground meat burgers. This new solution unlocks the door for rapid innovation in the meat alternative space because of its unique texture and versatility. SUPRO^® TEX provides a very similar texture to chunky pieces of whole muscle animal protein in an easy-to-use format that does not require major capital investment for manufacturers to begin production. Made in irregularly shaped, the new 80 percent protein SUPRO^® TEX is based on soy protein, a complete, high-quality protein, comparable in quality to animal protein. As a dry product, it eliminates the need for a cold supply chain, simplifying and reducing shipping costs and storage.

"What makes SUPRO® TEX stand out in the plant-based space is – for the first time, meat alternative manufacturers can make tender, plant-based protein, whole muscle pieces or chunks without the need for major capital investments or a refrigerated supply chain," said Michel Mellema, global innovation director of IFF's RE-IMAGINE PROTEIN^® program. "This is the latest from IFF's RE-IMAGINE PROTEIN^® program, where we accelerate the development of breakthrough ingredients and technologies to meet the needs of our customers and consumers. By combining science and creativity, we're developing an end-to-end portfolio of plant-based solutions that pushes past traditional boundaries to change the way peotechple eat."

By 2035, market researchers predict that one in 10 portions of protein is likely to be plant-based^[1]. Today, consumers of plant-based meat alternatives are primarily motivated by their health and wellbeing, yet sustainability and ethical concerns are becoming increasingly important to them. Because more than 40 percent of global consumers^[2] are highly interested in meat alternatives with the same taste and texture as animal-origin meat, SUPRO^® TEX was designed specifically to deliver a similar meat-eating experience that consumers crave. 

"This is a paradigm shift," said Mellema. "We are expanding our offerings to more meat alternative players. Today, we have solutions and technical knowledge to support customers who use High Moisture Extrusion technology (HME), which is an excellent technology, but not necessarily suitable for all meat alternative players. That´s why we developed SUPRO^® TEX – a single, easy-to-use product that can deliver similar texture to what HME products provide, but without major capital investments."

SUPRO^® TEX offers endless product design and formulation opportunities with its high-process tolerance, neutral flavor, and color. Manufacturers can easily reproduce pieces of differently textured meats just by adjusting hydration levels and custom flavor systems—imagine a tender beef bourguignon, chicken stir fry or pork fajitas—but all 100 percent plant-based.

"In a patent-pending process, soy protein is combined with other texturants to improve the firmness of the protein pieces after hydration," explained Ulrik Madsen, culinary designer, IFF. "Due to their unique composition, SUPRO^® TEX chunks retain their texture throughout manufacturing—without breaking apart when in a tumbler or simmering—as compared to typical low-moisture extruded products." 

Flavors and colors are added during the product hydration process, so they become evenly distributed and better absorbed among pieces. SUPRO^® TEX pieces are gluten free and require no animal products, such as eggs, to be added to the end products to achieve optimal performance.

For more information about the SUPRO^® TEX, visit here.

^1. BCG Food for Thought, The Protein Transformation, 2021
^2. Protein Report, Health Focus International, 2021

About IFF's Nourish

At IFF, we're united by a common goal: to apply science and creativity for a better world. Across our business divisions, we're on a mission to Do More Good for our people, customers, and communities.

To us, "nourish" means "to feed with purpose" — and we're here to redefine the industry by nourishing people, products, and our planet. Every day, our teams are boldly reimagining and pioneering the next generation of food and beverage experiences. We're leveraging our industry-leading product portfolio, unmatched innovation capabilities, and customer-centric approach to become the partner for essential solutions. Let's nourish the future, together.

Welcome to IFF

At IFF (NYSE: IFF), an industry leader in food, beverage, health, biosciences and scent, science and creativity meet to create essential solutions for a better world – from global icons to unexpected innovations and experiences. With the beauty of art and the precision of science, we are an international collective of thinkers who partners with customers to bring scents, tastes, experiences, ingredients and solutions for products the world craves. Together, we will do more good for people and planet.  Learn more at iff.com, Twitter , Facebook, Instagram, and LinkedIn.  

©2022 International Flavors & Fragrances Inc. (IFF). IFF, the IFF Logo, and all trademarks and service marks denoted with ™, ^SM or ^® are owned by IFF or affiliates of IFF unless otherwise noted. All Rights Reserved.

Contact: 
Tatiana Ernandes 
Communications Specialist
tatiana.ernandes@iff.com  
+55 11 97.281.6327

SOURCE IFF

FAQ

What is SUPRO® TEX launched by IFF?

SUPRO® TEX is an innovative plant-based protein product designed to replicate the texture of whole muscle meat, featuring 80% soy protein.

When was SUPRO® TEX announced?

SUPRO® TEX was announced on November 1, 2022.

What are the benefits of SUPRO® TEX for manufacturers?

SUPRO® TEX allows manufacturers to produce plant-based meat alternatives without significant capital investment or the need for refrigerated supply chains.

How does SUPRO® TEX address consumer demands?

SUPRO® TEX caters to growing consumer interests in health, sustainability, and ethical meat alternatives by providing a similar taste and texture to animal meat.

What is the protein content of SUPRO® TEX?

SUPRO® TEX contains 80% soy protein, which is comparable in quality to animal protein.