Ibotta Captures Top Spot in 2024 MarTech Breakthrough Awards
Ibotta's Ibotta Performance Network (IPN) has won the 'Performance Marketing Innovation Award' in the 7th annual MarTech Breakthrough Awards. The IPN, launched in 2022, is the first digital network delivering coordinated promotions across retailer platforms, third-party publisher sites, and Ibotta's direct-to-consumer properties. It allows marketers to influence consumer behavior while only paying for successful sales.
Key highlights:
- IPN reaches 98% of households through partnerships with major retailers like Walmart, Family Dollar, Dollar General, and Instacart
- American shoppers have earned over $2 billion through the IPN since 2012
- Ibotta serves more than 2,400 brand partners
- The network utilizes AI-driven optimization for targeted promotions
La Rete di Performance di Ibotta (IPN) ha vinto il 'Premio Innovazione nel Marketing delle Performance' ai 7° MarTech Breakthrough Awards annuali. L'IPN, lanciata nel 2022, è la prima rete digitale a offrire promozioni coordinate su piattaforme di rivenditori, siti di editori di terze parti e proprietà dirette ai consumatori di Ibotta. Consente ai marketers di influenzare il comportamento dei consumatori pagando solo per le vendite riuscite.
Punti salienti:
- L'IPN raggiunge il 98% delle famiglie attraverso collaborazioni con importanti rivenditori come Walmart, Family Dollar, Dollar General e Instacart
- I consumatori americani hanno guadagnato oltre 2 miliardi di dollari tramite l'IPN dal 2012
- Ibotta serve oltre 2.400 partner di marca
- La rete utilizza ottimizzazione basata sull'IA per promozioni mirate
La Red de Rendimiento de Ibotta (IPN) ha ganado el 'Premio a la Innovación en Marketing de Rendimiento' en los 7° Premios Anuales MarTech Breakthrough. La IPN, lanzada en 2022, es la primera red digital que ofrece promociones coordinadas a través de plataformas de minoristas, sitios de editores de terceros y propiedades directas al consumidor de Ibotta. Permite a los marketers influir en el comportamiento del consumidor mientras solo pagan por las ventas exitosas.
Aspectos destacados:
- La IPN alcanza el 98% de los hogares a través de asociaciones con grandes minoristas como Walmart, Family Dollar, Dollar General e Instacart
- Los compradores estadounidenses han ganado más de 2 mil millones de dólares a través de la IPN desde 2012
- Ibotta atiende a más de 2,400 socios de marca
- La red utiliza optimización impulsada por IA para promociones específicas
Ibotta의 Ibotta 성과 네트워크(IPN)는 제7회 연례 MarTech Breakthrough Awards에서 '성과 마케팅 혁신상'을 수상했습니다. 2022년에 출시된 IPN은 소매 플랫폼, 제3자 퍼블리셔 사이트 및 Ibotta의 직접 소비자 속성을 통해 조정된 프로모션을 제공하는 최초의 디지털 네트워크입니다. 마케터가 소비자의 행동에 영향을 미치도록 하면서 성공적인 판매에 대해서만 비용을 지불할 수 있습니다.
주요 하이라이트:
- IPN은 Walmart, Family Dollar, Dollar General 및 Instacart와 같은 주요 소매업체와의 파트너십을 통해 98%의 가구에 도달합니다.
- 미국 소비자들은 2012년 이후 IPN을 통해 20억 달러 이상을 벌었습니다.
- Ibotta는 2,400개 이상의 브랜드 파트너에 서비스를 제공합니다.
- 네트워크는 표적 프로모션을 위한 AI 기반 최적화를 활용합니다.
Le Réseau de Performance Ibotta (IPN) a remporté le 'Prix de l'Innovation en Marketing de Performance' lors des 7° MarTech Breakthrough Awards annuels. Lancé en 2022, l'IPN est le premier réseau numérique à offrir des promotions coordonnées sur des plateformes de détail, des sites de publishers tiers et des propriétés en direct au consommateur d'Ibotta. Il permet aux marketeurs d'influencer le comportement des consommateurs tout en ne payant que pour les ventes réussies.
Points clés :
- L'IPN atteint 98 % des foyers grâce à des partenariats avec des détaillants majeurs tels que Walmart, Family Dollar, Dollar General et Instacart
- Les consommateurs américains ont gagné plus de 2 milliards de dollars grâce à l'IPN depuis 2012
- Ibotta sert plus de 2 400 partenaires de marque
- Le réseau utilise optimisation dirigée par IA pour des promotions ciblées
Das Ibotta Performance Network (IPN) hat den 'Performance Marketing Innovation Award' bei den 7. jährlichen MarTech Breakthrough Awards gewonnen. Das 2022 eingeführte IPN ist das erste digitale Netzwerk, das koordinierte Aktionen über Einzelhandelsplattformen, Websites von Drittanbietern und Ibotta's Direkt-zu-Verbraucher-Eigenschaften bereitstellt. Es ermöglicht Vermarktern, das Verbraucherverhalten zu beeinflussen, während sie nur für erfolgreiche Verkäufe bezahlen.
Wichtige Höhepunkte:
- IPN erreicht 98% der Haushalte durch Partnerschaften mit großen Einzelhändlern wie Walmart, Family Dollar, Dollar General und Instacart
- Amerikanische Käufer haben seit 2012 über 2 Milliarden Dollar durch das IPN verdient
- Ibotta bedient mehr als 2.400 Markenpartner
- Das Netzwerk nutzt KI-gesteuerte Optimierung für zielgerichtete Werbeaktionen
- Won 'Performance Marketing Innovation Award' in MarTech Breakthrough Awards
- IPN reaches 98% of households through major retail partnerships
- Consumers have earned over $2 billion through IPN since 2012
- Serves more than 2,400 brand partners
- Utilizes AI-driven optimization for targeted promotions
- None.
Ibotta Performance Network Recognized for Best Performance Marketing Innovation
DENVER, Aug. 20, 2024 (GLOBE NEWSWIRE) -- Ibotta (NYSE: IBTA), the leading technology company providing digital promotions and performance marketing solutions, today announced that the Ibotta Performance Network (IPN) has been selected as winner of the “Performance Marketing Innovation Award” in the 7th annual MarTech Breakthrough Awards. The annual awards program is conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry.
The Ibotta Performance Network (IPN) is the first digital network that delivers promotions in a coordinated fashion across retailer platforms, large third-party publisher sites and Ibotta’s direct-to-consumer properties. The IPN, which boasts a wide range of third party publishers including Walmart and Instacart, among many others, allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over
“Since its launch in 2022, we’ve continued to expand our Ibotta Performance Network, adding a range of top tier publisher partners including Walmart, Family Dollar, Dollar General, and most recently, Instacart, allowing CPG brands to reach an unprecedented
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, customer experience, performance marketing, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted thousands of nominations from over 15 different countries throughout the world.
“The Ibotta Performance Network gives consumers a tangible way to save on their favorite everyday products, whether they’re interacting directly with the Ibotta app or one of its many publishing partners,” said Steve Johansson, Managing Director at MarTech Breakthrough. “As digital rewards continue to rise in prominence and marketers seek strategic approaches to optimize their spending, the IPN empowers retailers and brands to navigate the evolving marketing landscape with confidence and precision. That makes IPN our ‘Performance Marketing Innovation Award’ recipient for 2024.”
About Ibotta ("I bought a...")
Ibotta (NYSE: IBTA) is the leading provider of digital promotions for CPG brands, reaching over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over
About MarTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.
Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose.
Contact
Ibotta Corporate Communications
Hilary O’Byrne, hilary.obyrne@ibotta.com
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