Online car rental provider Booking Group chooses IBM Cloud to meet customer demand

Rhea-AI Summary

IBM and Booking Group have teamed up to enhance the online car rental company's operations using IBM Cloud technology. This collaboration aims to support Booking Group's transformation by migrating critical workloads like booking reservations and financial reports to IBM Cloud, facilitating better flexibility and efficiency amid changing market demands. The partnership allows for the secure deployment of workloads, enabling Booking Group to adapt quickly to fluctuations in customer needs, particularly in the wake of the pandemic. This strategic move aims to ensure data is managed securely while providing insights into local rental demands.

Positive

• IBM Cloud enables Booking Group to securely host critical workloads, enhancing operational efficiency.
• The migration to IBM Cloud allows for better flexibility in accommodating fluctuating rental demands.
• Within four months, the entire environment was established, indicating rapid implementation.

Negative

• None.

ARMONK, N.Y., March 10, 2021 /PRNewswire/ -- IBM (NYSE: IBM) and Booking Group announced that the online car rental company is accelerating its transformation with IBM Cloud technology and services. As businesses across industries are navigating digital transformation and trying to do so as quickly as possible to remain competitive, they are looking for a hybrid multicloud model and ways to protect their data. IBM Cloud is helping Booking Group address these needs, while offering more flexibility and enhanced efficiency across their business processes as they adapt to a dynamically changing business environment.

Booking Group has been a leading player in the online car rental business for 12 years and offers its services in more than 150 countries. The company was interested in migrating critical workloads – including booking reservations and financial reports – to IBM Cloud to remain flexible and better accommodate the fluctuating demand for car rentals in local markets, adjust prices and availability as needed. By adopting IBM Cloud, the industry's most open and secure public cloud for business, and IBM Cloud Kubernetes Service, Booking Group can now securely deploy workloads and manage their public cloud infrastructure.

"By working with IBM Cloud, we were interested in obtaining a wider scope of technologies. Moreover, we preferred to apply the new workloads within an open source environment and with the usage of commonly used cloud-native technologies. It was crucial to preserve the possibility of moving the workloads without difficulties to a different cloud provider," says Igor Demchakov, Co-founder and Chairman of the Board, Booking Group.

"With IBM Cloud, Booking Group can adopt a flexible cloud strategy, helping the car rental service to securely host workloads such as booking reservations and financial reports and offering access to data that provides unique insights about demand for car rentals in local markets. With these capabilities, Booking Group can remain agile and quickly adjust prices and availability to meet customers' needs as they shift alongside the pandemic, while assuring data is managed in a security-rich environment," says Harish Grama, General Manager, IBM Cloud.

Within four months the entire environment was provisioned, the workloads were deployed gradually, and the analytical business solution was implemented together by IBM Cloud and Booking Group.

About Booking Group

For more information please visit https://www.bookinggroup.com/

About IBM

For more information, visit www.ibm.com/cloud.

Contact:
Kate Gazzillo
kate.gazzillo@ibm.com

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SOURCE IBM

FAQ

What is the significance of IBM's partnership with Booking Group in March 2021?

The partnership signifies Booking Group's transition to IBM Cloud to enhance operational efficiency and flexibility in response to changing market demands.

How will IBM Cloud benefit Booking Group's operations?

IBM Cloud will enable Booking Group to securely manage workloads, adjust prices and availability quickly, and provide insights into local rental demands.

What workloads are Booking Group migrating to IBM Cloud?

Booking Group is migrating critical workloads including booking reservations and financial reports to IBM Cloud.

How quickly did Booking Group implement IBM Cloud solutions?

The entire environment was provisioned and the workloads deployed within four months.