IBM Launches New Way to Partner through IBM Partner Plus
IBM has launched IBM Partner Plus, a new initiative designed to enhance partner engagement by offering resources, incentives, and tailored support to boost their earning potential. This program aims to accelerate growth for various partners in the hybrid cloud and AI markets, with opportunities to progress through tiers unlocking additional benefits. The initiative emphasizes a transparent partner experience and includes tools for real-time visibility into incentives, training resources, and improved deal registration, collectively targeting a $1 trillion market opportunity.
- Launch of IBM Partner Plus, enhancing support for partners.
- Increased potential earnings through tiered benefits and incentives.
- Improved transparency and resources available through the IBM Partner Portal.
- Opportunity for partners to access training and sales enablement at no cost.
- Encouraging partners to resell IBM products through cloud marketplaces.
- None.
Offers Enhanced Incentives, Access and Support to Help New and Existing Partners Win with Clients
ARMONK, N.Y., Jan. 4, 2023 /PRNewswire/ -- IBM (NYSE: IBM) today announced IBM Partner Plus, a new program that reimagines how IBM engages with its business partners through unprecedented access to IBM resources, incentives and tailored support to deepen their technical expertise and help speed time to market. The program is designed to fuel growth for new and existing partners, including resellers, hyperscalers, technology providers, independent software vendors and systems integrators, by putting them in control of their earning potential. IBM Partner Plus is central to the company's Hybrid Cloud and AI strategy and aims to empower partners to help clients automate, secure and modernize their businesses.
IBM Partner Plus offers partners a transparent, simple and modern experience. By growing technical expertise and demonstrating sales success, participants can progress to three tiers - Silver, Gold and Platinum - which unlock specialized financial, go-to-market support and education benefits. In the new program, badging will become the standardized measure of skills and validated solutions will demonstrate expertise. The enhanced IBM Partner Portal consolidates and tracks all expertise, revenue and deals globally, offering each partner a clear line-of-site into their progression through the program.
"IBM Partner Plus introduces a new way for IBM to deliver value to new and existing partners by helping them gain skills, grow faster and earn more," said Kate Woolley, General Manager, IBM Ecosystem. "We've heard from partners that they want a simplified experience that helps them win with clients. I'm confident these changes and our continued investment in our ecosystem will make IBM the partner of choice across the industry, and together we can drive growth for partners, clients, and IBM."
IBM Partner Plus results from the company's journey to put partners at the center of IBM's go-to-market strategy and act as a growth engine to help capture the
"The new IBM Partner Plus program provides an enhanced experience that sets our company up for success by offering employees access to skills and opportunities, so we can help more clients utilize IBM's technology portfolio to modernize their operations," said Bo Gebbie, President, Evolving Solutions. "IBM is more serious than ever about putting partners first. They've listened to our feedback, and it is reflected in the new partner experience that makes it easy for us to collaborate, rewards our investments and fuel growth."
IBM Partner Plus brings all partner types and programs together – whether they sell, build on or with, and/or provide services for IBM technology – into one integrated ecosystem. For example, to help broaden the market opportunity and create new revenue streams for its ecosystem, IBM recently enabled partners in North America to resell IBM products through other cloud marketplaces. This allows for independent software vendors to embed IBM Software from partner marketplaces into their own solutions. All partner sales through the marketplace accumulate towards their progression in IBM Partner Plus.
Competitive incentives
Partners can advance through tiers to unlock benefits and demand generation programs which could offer them up to a threefold increase in total investment from IBM. The IBM Partner Portal gives partners real-time visibility into the incentives they are eligible for, predictability into potential earnings and includes an automated deal share engine that helps them surface quality leads. This has improved deal registration and introduced partners to more than 7,000 potential deals valued at over half a billion dollars globally.* IBM investments in co-marketing campaigns and co-sell support with partners can also help bring solutions to market and generate demand.
Insider access
IBM Partner Plus builds on the successful release of its October badging and selling enablement materials to partners, which has driven more than 15,000 partner enrollments in sales and technical badges. Offering partners the training, enablement, and experiential selling resources available to IBMers at no cost can help better equip them to win with clients. Additionally, access to IBM's seller tools can help them generate competitive and transparent pricing. Partners can also attend IBM's quarterly Sales Kickoffs together with IBM sellers and participate in live training sessions and other global technical advocacy events to help upskill, increase eminence, and engage with technical experts. For new partners, IBM is launching the IBM New Partner Accelerator, which provides onboarding, training and other benefits during their first six months in the program to help accelerate their path to profitability.
Enhanced support and benefits
Partners can grow skills, develop solutions and build sales expertise with technologies like AI, security and cloud on an open hybrid cloud platform by leveraging technical experts from IBM. IBM will also assist partners in the development of minimal viable products, proofs of concept, and custom demos to help them win client business and accelerate growth. In addition, as partner businesses grow with IBM, they can unlock additional benefits designed to help them expand capabilities and find new clients.
PartnerWorld will transition to a new IBM Partner Plus experience on January 4, 2023, with the new incentive program taking effect on April 1, 2023. Registered PartnerWorld members will maintain their current tier through July 1, 2023 and can progress to the new tiering system during this time as they meet criteria.
For more details on IBM Partner Plus, please visit: https://www.ibm.com/partnerplus/
Statements regarding IBM's future direction and intent are subject to change or withdrawal without notice and represent goals and objectives only.
*Proprietary metrics obtained from IBM sales data, January 2022–August 2022
Media Contact
Lowell Eschen
lowell.eschen@ibm.com
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SOURCE IBM
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