IBM and USTA Announce Multi-Year Partnership Renewal Ahead of 2022 US Open
IBM and the United States Tennis Association (USTA) have renewed their 30-year partnership for another five years, enhancing fan experiences for the upcoming 2022 US Open. The collaboration will leverage hybrid cloud and AI technologies to introduce features such as Win Factors and Have Your Say, allowing fans to gain insights into player performance and make match predictions. The revamped USOpen.org and US Open app will offer a more intuitive interface and personalized content for fans, promoting deeper engagement.
- Five-year extension of partnership with USTA strengthens brand presence at major sporting event.
- Introduction of innovative features like 'Win Factors' enhances user engagement and insight.
- Improved digital platforms facilitate easier access to content for millions of fans worldwide.
- None.
Redesigned USOpen.org and US Open App will Include New Fan Experiences Leveraging Hybrid Cloud and Explainable AI
ARMONK, N.Y., Aug. 18, 2022 /PRNewswire/ -- IBM (NYSE: IBM) and the United States Tennis Association (USTA) today announced a five-year renewal of their longstanding, 30-year partnership. From the launch of USOpen.org in 1995 to the introduction of the mobile app in 2009, and last year's debut of the IBM Power Index with Watson, IBM and the USTA have collaborated for more than three decades, today delivering a world-class platform that provides unparalleled, first-of-its-kind fan experiences through hybrid cloud and AI technologies. This year, they will continue to expand and enhance the US Open digital offerings with new features added to the US Open app and USOpen.com ahead of the 2022 tournament.
Building on the popular IBM Match Insights with Watson feature — which analyzes millions of data points and over 100 million sources over the course of the tournament — 'Win Factors' brings an additional level of transparency into what is being analyzed by the AI models.. Win Factors is designed to provide fans with an increased understanding of the elements affecting player performance, such as the court surface, rankings, head-to-head records, ratio of games won, net of sets won, recent performance, yearly success, and media commentary. For the first time at the US Open, users can also register their own predictions for match outcomes on the US Open app and USOpen.com, through the 'Have Your Say' function. They can then compare their prediction with the aggregated predictions of other fans and the AI-powered Likelihood to Win generated by IBM.
"Our partnership with the USTA provides a unique opportunity to showcase the full breadth of IBM capabilities, against the backdrop of one of the most exciting and iconic sporting events in the world. As we look ahead, the possibilities to continually expand and enhance the US Open digital fan experience are endless," said Jonathan Adashek, Senior Vice President of Communications and Marketing at IBM. "Together we have created a platform of innovation by activating the same hybrid cloud, AI technology and IBM Consulting services that we use with our clients across all industries to bring the US Open digital properties to life for millions of tennis fans around the world."
"IBM's expertise and digital leadership has brought our fans closer to the tournament for the past three decades," said Kirsten Corio, USTA Chief Commercial Officer. "We are excited to continue to leverage IBM's innovative tech to serve up the tournament in exciting new ways and deepen global fan engagement with the US Open."
Win Factors and Have your Say join a comprehensive suite of digital fan features — including the IBM Power Index, Match Insights, and Fantasy Tennis game — on the newly redesigned US Open digital platforms.
The USTA and IBM iX, the experience design arm of IBM Consulting, worked to design and develop an updated website and app designed to enable fans around the world, and onsite at the US Open, to access the tournament, their favorite content, engaging insights and utilities faster and more intuitively than before. The US Open Digital Platforms include many new features. Fans can mark their favorite players to curate their digital experience based on their selections. The Scores, Schedule, Draws, and Players sections have been completely redesigned to deliver more relevant and contextual content and insights. The US Open mobile app introduces a new toggled state called "At the Open" which is specifically catered to the on-site attendee. "At the Open" is designed to provide fans with everything they need to optimize their visit, including ticket access management, mobile food ordering, grounds maps and curated content outlining each day's events.
The US Open's digital experiences run on a combination of on-premises, public, and private clouds, and IBM has designed a data architecture that helps ensure the right data — pulling from a variety of data sets and APIs — gets in the right hands at the right time. IBM leverages a hybrid cloud approach to collect, integrate, and distribute data and applications running on Red Hat OpenShift across multiple clouds to seamlessly handle the variety of different workloads required. This year's innovative solutions were built on IBM Cloud, and containerized using Red Hat OpenShift. The flexibility of the cloud allows for rapid innovation each year, as the IBM developers building these solutions are able to write code for new features once, and deploy it in any environment.
The 2022 US Open, including its Fan Week, during which the Qualifying tournament is held, runs from August 23 through September 11. To see IBMs technology in action, including the daily updated IBM Power Index, visit USOpen.org, or on your mobile device via the US Open app, available in the Apple and Android app stores.
Media Contact:
Rebecca Bernhard
rebecca.bernhard@ibm.com
About IBM
IBM is a leading global hybrid cloud and AI, and business services provider, helping clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently, and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM's legendary commitment to trust, transparency, responsibility, inclusivity, and service. For more information, visit www.ibm.com.
About USTA
The USTA is the national governing body for the sport of tennis in the U.S. and the leader in promoting and developing the growth of tennis at every level -- from local communities to the highest level of the professional game. A not-for-profit organization, it invests
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