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DRYWORLD Teams Up with Spartan Race to Revolutionize Performance Apparel in Adventure Racing

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DRYWORLD Brands Inc. (OTC: IBGR) has announced a strategic partnership with Spartan Race, becoming the exclusive and official compression partner for the Spartan World Championships in Croatia and Greece in October and November. This collaboration aims to revolutionize performance apparel in adventure racing.

DRYWORLD will supply co-branded performance compression garments to Spartan athletes and fans at the events, with an expected attendance of about 6,000. The partnership offers DRYWORLD significant exposure to Spartan's 10m+ social media followers and passionate fitness community.

Selected Spartan athletes will collaborate with DRYWORLD to showcase the compression collection's benefits. This alliance represents a significant opportunity for both companies to demonstrate their commitment to athletic performance and innovation in extreme participation sports.

DRYWORLD Brands Inc. (OTC: IBGR) ha annunciato una collaborazione strategica con Spartan Race, diventando il partner ufficiale ed esclusivo per la compressione ai Campionati Mondiali Spartan in Croazia e Grecia a ottobre e novembre. Questa collaborazione mira a rivoluzionare l'abbigliamento performante nelle gare di avventura.

DRYWORLD fornirà capispalla compressivi co-branded agli atleti e ai fan Spartan durante gli eventi, con una partecipazione prevista di circa 6.000 persone. La partnership offre a DRYWORLD un'esposizione significativa ai più di 10 milioni di follower sui social media di Spartan e alla sua appassionata comunità di fitness.

Atleti selezionati di Spartan collaboreranno con DRYWORLD per mostrare i benefici della collezione di compressione. Questa alleanza rappresenta un'opportunità significativa per entrambe le aziende di dimostrare il loro impegno per la performance atletica e l'innovazione negli sport di partecipazione estrema.

DRYWORLD Brands Inc. (OTC: IBGR) ha anunciado una asociación estratégica con Spartan Race, convirtiéndose en el socio exclusivo y oficial de compresión para los Campeonatos Mundiales Spartan en Croacia y Grecia en octubre y noviembre. Esta colaboración tiene como objetivo revolucionar la ropa de rendimiento en las carreras de aventura.

DRYWORLD suministrará prendas de compresión co-marcadas a los atletas y aficionados Spartan en los eventos, con una asistencia esperada de alrededor de 6,000 personas. La asociación ofrece a DRYWORLD una exposición significativa a los más de 10 millones de seguidores en redes sociales de Spartan y a su apasionada comunidad de fitness.

Atletas Spartan seleccionados colaborarán con DRYWORLD para mostrar los beneficios de la colección de compresión. Esta alianza representa una oportunidad importante para ambas empresas para demostrar su compromiso con el rendimiento atlético y la innovación en deportes de participación extrema.

DRYWORLD Brands Inc. (OTC: IBGR)는 Spartan Race와 전략적 파트너십을 발표하며, 10월과 11월에 크로아티아와 그리스에서 개최되는 Spartan World Championships의 독점적이고 공식적인 압축 파트너가 되었습니다. 이 협업은 모험 레이싱에서 성능 의류를 혁신하는 것을 목표로 합니다.

DRYWORLD는 이벤트에서 스파르탄 선수 및 팬들에게 공동 브랜드 성능 압축 의류를 공급할 예정이며, 예상 참석 인원은 약 6,000명입니다. 이 파트너십은 DRYWORLD에게 스파르탄의 1,000만 이상의 소셜 미디어 팔로워와 열정적인 피트니스 커뮤니티에 대한 중요한 노출을 제공합니다.

선정된 스파르탄 선수들은 DRYWORLD와 협력하여 압축 컬렉션의 이점을 보여줄 것입니다. 이번 제휴는 양사 모두 운동 성능과 극한 참여 스포츠에서의 혁신에 대한 헌신을 보여줄 수 있는 중요한 기회를 나타냅니다.

DRYWORLD Brands Inc. (OTC: IBGR) a annoncé un partenariat stratégique avec Spartan Race, devenant ainsi le partenaire de compression exclusif et officiel des Championnats du Monde Spartan en Croatie et en Grèce en octobre et novembre. Cette collaboration vise à révolutionner les vêtements de performance dans la course d'aventure.

DRYWORLD fournira des vêtements de compression co-marqués aux athlètes et aux fans Spartan lors des événements, avec une participation prévue d'environ 6 000 personnes. Ce partenariat offre à DRYWORLD une visibilité significative auprès des plus de 10 millions de followers de Spartan sur les réseaux sociaux et de sa communauté passionnée de fitness.

Des athlètes Spartan sélectionnés travailleront avec DRYWORLD pour mettre en avant les avantages de la collection de compression. Cette alliance représente une opportunité significative pour les deux entreprises de démontrer leur engagement envers la performance athlétique et l'innovation dans les sports d'extrême participation.

DRYWORLD Brands Inc. (OTC: IBGR) hat eine strategische Partnerschaft mit Spartan Race angekündigt und ist nun offizieller und exklusiver Kompressionspartner der Spartan-Weltmeisterschaften in Kroatien und Griechenland im Oktober und November. Diese Zusammenarbeit zielt darauf ab, Funktionsbekleidung im Abenteuer-Rennsport zu revolutionieren.

DRYWORLD wird gemeinsam gebrandete Kompressionsbekleidung für die Spartan-Athleten und Fans bei den Veranstaltungen bereitstellen, zu denen etwa 6.000 Teilnehmer erwartet werden. Die Partnerschaft bietet DRYWORLD eine signifikante Sichtbarkeit bei den über 10 Millionen Followern von Spartan in den sozialen Medien und der leidenschaftlichen Fitness-Community.

Ausgewählte Spartan-Athleten werden mit DRYWORLD zusammenarbeiten, um die Vorteile der Kompressionskollektion vorzustellen. Diese Allianz ist eine bedeutende Gelegenheit für beide Unternehmen, ihr Engagement für sportliche Leistungen und Innovationen im Bereich derExtrem-Sportarten zu demonstrieren.

Positive
  • Partnership with Spartan Race, a global leader in extreme participation sports
  • Exclusive compression partner for Spartan World Championships
  • Exposure to Spartan's 10m+ social media followers
  • Potential customer base of 6,000 athletes and spectators at events
  • Collaboration with Spartan athletes to showcase products
Negative
  • None.

Cutting-Edge Gear to Empower Athletes in the Ultimate Endurance Challenge
Strategic Alliance Unites Innovation and Performance for Unprecedented Racing Success

SANTA BARBARA, Calif., Sept. 26, 2024 (GLOBE NEWSWIRE) -- DRYWORLD Brands Inc. (OTC: IBGR), a leading performance athletic brand, is excited to announce a ground-breaking partnership with Spartan Race, the global leader in extreme participation sports. The strategic alliance sees DRYWORLD become the exclusive and official compression partner of Spartan World Championships being held in Croatia and Greece in October and November respectively – it marks a significant milestone in both companies' commitment to pushing the boundaries of athletic performance and innovation.

Spartan Race, the global leader in extreme participation sports, is a series of obstacle races of varying difficulty, ranging from 3 miles to ultra-marathon distances of more than 50 kilometers taking place in 40+ countries across the globe. With a 10m+ community of followers across all social media platforms, significant attention from the Spartan community and social media platforms will be on the upcoming 100m and 5k Sprint World Championships in Croatia and the Trifecta World Championships in Greece.

Through the partnership, DRYWORLD will supply co-branded performance compression garments to Spartan athletes and fans attending the two events, with expected attendance of about 6,000 athletes and spectators. It is an amazing opportunity to get the brand and products in front of a community that is passionate and dedicated to health and fitness. In addition, selected Spartan athletes will collaborate with DRYWORLD, in the lead-up to, during, and post event to showcase why the compression collection is game-changing for athletes.

Spartan Race Director of Global Partnerships, Emily leRoux said: “DRYWORLD has a long history of appreciating and meeting the demands of serious athletes, making them the perfect partner for the inaugural 100m and 5k Sprint World Championships and the much anticipated test of endurance in Spartan’s spiritual home in Sparta for the Trifecta World Championships. We look forward to some incredible events, amazing performances and the finest in compression for our Spartan athletes!” 

We are thrilled to join forces with Spartan Race.” said Matt Weingart Co-CEO of DRYWORLD. “This partnership allows us to showcase our commitment to innovation and performance, and we are excited to equip the world’s most resilient athletes with gear that meets their highest demands.

For more information about the partnership and to follow the Spartan athletes as they prepare for the World Championship in DRYWORLD Compression gear, please visit www.dryworldshop.com or www.spartan.com.

DRYWORLD Shop | DRYWORLD Instagram | DRYWORLD Facebook | DRYWORLD Twitter

Contact: info@thedryworld.com

ABOUT SPARTAN
With more than 250 events across more than 40 countries on six continents, Spartan is the world’s largest obstacle course race (OCR) and endurance brand. Providing transformation through sport, Spartan attracts more than one million annual participants across all fitness levels, from beginners to elite.

For more information, visit: https://www.spartan.com/
Contact: media@spartan.com

ABOUT DRYWORLD
DRYWORLD is a premium performance sports brand offering innovative, superior quality apparel and gear for the athlete in all of us. We build purpose-driven products that give all athletes the edge. Engineered by athletes, proven by science. Visit dryworldshop.com

Safe Harbor for Forward-Looking Statements
This press release contains forward-looking statements and is subject to risks and uncertainties. All statements other than statements of historical fact or relating to present facts or current conditions included in this press release are forward-looking statements. Forward-looking statements give our current reasonable expectations and projections relating to our financial condition, results of operations, plans, objectives, future performance and business. You can identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. These statements may include words such as "anticipate," "estimate," "expect," "project," "plan," "intend," "believe," "may," "should," "can have," "likely" and other words and terms of similar meaning in connection with any discussion of the timing or nature of future operating or financial performance or other events.

The forward-looking statements contained in this press release are based on reasonable assumptions we have made in light of our industry experience, perceptions of historical trends, current conditions, expected future developments and other factors we believe are appropriate under the circumstances. As you read and consider this press release you should understand that these statements are not guarantees of performance or results. They involve risks, uncertainties (many of which are beyond our control) and assumptions. Although we believe that these forward-looking statements are based on reasonable assumptions, you should be aware that many factors could affect our actual operating and financial performance and cause our performance to differ materially from the performance anticipated in the forward-looking statements. Should one or more of these risks or uncertainties materialize, or should any of these assumptions prove incorrect or change, our actual operating and financial performance may vary in material respects from the performance projected in these forward-looking statements.

Any forward-looking statement made by us in this press release speaks only as of the date of this press release. Factors or events that could cause our actual operating and financial performance to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to update any forward-looking statement, whether as a result of new information, future developments or otherwise

For more information:
Ashlee Vogenthaler
PCG Advisory
646-343-5805
ashlee@pcgadvisory.com


FAQ

What is the new partnership between DRYWORLD Brands Inc. (IBGR) and Spartan Race?

DRYWORLD Brands Inc. (IBGR) has become the exclusive and official compression partner for Spartan World Championships in Croatia and Greece, supplying co-branded performance compression garments to athletes and fans.

When and where will the Spartan World Championships featuring DRYWORLD (IBGR) products take place?

The Spartan World Championships featuring DRYWORLD (IBGR) products will take place in Croatia and Greece in October and November 2024.

How many attendees are expected at the Spartan World Championships where DRYWORLD (IBGR) will showcase its products?

The Spartan World Championships are expected to have about 6,000 athletes and spectators attending, where DRYWORLD (IBGR) will showcase its products.

What specific products will DRYWORLD Brands Inc. (IBGR) provide for the Spartan World Championships?

DRYWORLD Brands Inc. (IBGR) will supply co-branded performance compression garments for the Spartan World Championships.

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