DRYWORLD Launches Marketing Campaign to Showcase New Graduated Compression Line in Official Partnership with New Zealand Super Rugby
DRYWORLD Brands Inc. (OTC PINK: IBGR) has launched its 'Innovation that Elevates' campaign, introducing a new graduated compression apparel line in partnership with New Zealand Super Rugby. The company serves as the exclusive official compression and non-exclusive general merchandise partner for all five men's and four women's teams in the league.
The new apparel line, designed to enhance elite athletic performance, features advanced materials and precision technology that offers lifting, support, and muscle engagement. Key features include moisture-wicking properties, body contouring design, and enhanced stability support. The marketing campaign is being broadcast across multiple platforms including SKY SPORT NOW and SKY SPORT.
The launch coincides with the start of the New Zealand Super Rugby season, with the products being worn by the league's top players. The campaign emphasizes DRYWORLD's commitment to athletic performance enhancement through innovative sportswear technology.
DRYWORLD Brands Inc. (OTC PINK: IBGR) ha lanciato la sua campagna 'Innovazione che Eleva', introducendo una nuova linea di abbigliamento a compressione graduata in collaborazione con il Super Rugby della Nuova Zelanda. L'azienda funge da partner ufficiale esclusivo per la compressione e partner generale non esclusivo per tutti e cinque i team maschili e quattro femminili della lega.
La nuova linea di abbigliamento, progettata per migliorare le prestazioni atletiche di alto livello, presenta materiali avanzati e tecnologia di precisione che offre sollevamento, supporto e attivazione muscolare. Le caratteristiche principali includono proprietà traspiranti, design che si adatta al corpo e supporto per la stabilità migliorata. La campagna di marketing viene trasmessa su più piattaforme, tra cui SKY SPORT NOW e SKY SPORT.
Il lancio coincide con l'inizio della stagione del Super Rugby della Nuova Zelanda, con i prodotti indossati dai migliori giocatori della lega. La campagna sottolinea l'impegno di DRYWORLD nel migliorare le prestazioni atletiche attraverso una tecnologia innovativa per l'abbigliamento sportivo.
DRYWORLD Brands Inc. (OTC PINK: IBGR) ha lanzado su campaña 'Innovación que Eleva', introduciendo una nueva línea de ropa de compresión graduada en asociación con el Super Rugby de Nueva Zelanda. La compañía actúa como el socio oficial exclusivo de compresión y socio general no exclusivo para los cinco equipos masculinos y cuatro femeninos de la liga.
La nueva línea de ropa, diseñada para mejorar el rendimiento atlético de élite, cuenta con materiales avanzados y tecnología de precisión que ofrece elevación, soporte y activación muscular. Las características clave incluyen propiedades que absorben la humedad, un diseño que contornea el cuerpo y soporte de estabilidad mejorado. La campaña de marketing se está transmitiendo en múltiples plataformas, incluyendo SKY SPORT NOW y SKY SPORT.
El lanzamiento coincide con el inicio de la temporada del Super Rugby de Nueva Zelanda, con los productos usados por los mejores jugadores de la liga. La campaña enfatiza el compromiso de DRYWORLD con la mejora del rendimiento atlético a través de tecnología innovadora en ropa deportiva.
DRYWORLD Brands Inc. (OTC PINK: IBGR)는 '혁신을 통한 상승' 캠페인을 시작하며, 뉴질랜드 슈퍼 럭비와 협력하여 새로운 졸업 압축 의류 라인을 소개했습니다. 이 회사는 리그의 남자 다섯 팀과 여자 네 팀의 공식 압축 및 비공식 일반 상품 파트너로 활동하고 있습니다.
새로운 의류 라인은 엘리트 운동 성능을 향상시키기 위해 설계되었으며, 지지, 서포트 및 근육 활성화를 제공하는 고급 소재와 정밀 기술이 특징입니다. 주요 특징으로는 습기 흡수 특성, 체형에 맞춘 디자인 및 향상된 안정성 지지가 포함됩니다. 마케팅 캠페인은 SKY SPORT NOW 및 SKY SPORT를 포함한 여러 플랫폼에서 방송되고 있습니다.
출시는 뉴질랜드 슈퍼 럭비 시즌의 시작과 동시에 이루어지며, 리그 최고의 선수들이 이 제품을 착용하고 있습니다. 이 캠페인은 혁신적인 스포츠웨어 기술을 통해 DRYWORLD의 운동 성능 향상에 대한 헌신을 강조합니다.
DRYWORLD Brands Inc. (OTC PINK: IBGR) a lancé sa campagne 'Innovation qui Éléve', introduisant une nouvelle ligne de vêtements de compression graduée en partenariat avec le Super Rugby de Nouvelle-Zélande. L'entreprise est le partenaire officiel exclusif pour la compression et le partenaire général non exclusif pour les cinq équipes masculines et quatre équipes féminines de la ligue.
La nouvelle ligne de vêtements, conçue pour améliorer les performances athlétiques d'élite, utilise des matériaux avancés et une technologie de précision qui offre soutien, élévation et activation musculaire. Les caractéristiques clés incluent des propriétés d'évacuation de l'humidité, un design épousant le corps et un soutien de stabilité amélioré. La campagne de marketing est diffusée sur plusieurs plateformes, y compris SKY SPORT NOW et SKY SPORT.
Le lancement coïncide avec le début de la saison du Super Rugby de Nouvelle-Zélande, les produits étant portés par les meilleurs joueurs de la ligue. La campagne souligne l'engagement de DRYWORLD à améliorer les performances athlétiques grâce à une technologie de vêtements de sport innovante.
DRYWORLD Brands Inc. (OTC PINK: IBGR) hat seine Kampagne 'Innovation, die hebt' gestartet und eine neue Linie von graduierter Kompressionsbekleidung in Zusammenarbeit mit dem Super Rugby Neuseeland eingeführt. Das Unternehmen fungiert als exklusiver offizieller Kompressionspartner und nicht-exklusiver allgemeiner Merchandise-Partner für alle fünf Herren- und vier Damenmannschaften der Liga.
Die neue Bekleidungslinie, die darauf abzielt, die Leistung von Elite-Athleten zu verbessern, verfügt über fortschrittliche Materialien und Präzisionstechnologie, die Heben, Unterstützung und Muskelaktivierung bietet. Zu den Hauptmerkmalen gehören feuchtigkeitsableitende Eigenschaften, ein körperbetontes Design und verbesserte Stabilitätsunterstützung. Die Marketingkampagne wird über mehrere Plattformen, einschließlich SKY SPORT NOW und SKY SPORT, ausgestrahlt.
Der Launch fällt mit dem Beginn der Super Rugby-Saison in Neuseeland zusammen, wobei die Produkte von den besten Spielern der Liga getragen werden. Die Kampagne betont das Engagement von DRYWORLD zur Verbesserung der sportlichen Leistung durch innovative Sportbekleidungstechnologie.
- Secured exclusive compression partnership with all New Zealand Super Rugby teams
- Launch of new innovative product line with advanced technology features
- Major marketing campaign across multiple broadcast platforms
- None.
SANTA BARBARA, Calif., March 21, 2025 (GLOBE NEWSWIRE) -- Today DRYWORLD Brands Inc. (OTC PINK: IBGR), a leading performance athletic brand, has announced the debut of its “Innovation that Elevates” campaign which introduces its new revolutionary graduated compression apparel designed to enhance the performance of elite athletes. The launch of this new apparel line and campaign coincides with the start of the New Zealand Super Rugby’s season. DRYWORLD is the exclusive official compression and non-exclusive general merchandise partner of all five men’s and four women’s teams that compete in the New Zealand Super Rugby league. Worn by New Zealand’s top Super Rugby players, this innovative graduated compression apparel offers athletes unmatched lifting, support, and engagement.
The commercial is now live across various digital and television platforms including SKY SPORT NOW, and SKY SPORT, and can be viewed here: DRYWORLD Youtube.
The marketing campaign includes a commercial that has premiered across various digital and broadcast platforms, highlighting the transformative compression apparel designed to optimize athletic performance. The brand’s tagline, “Innovation that Elevates,” underscores the core mission behind the product – to empower athletes with the tools they need to elevate their performance, whether on the field or in training. This apparel line, engineered with advanced materials and precision technology, offers the perfect balance of comfort and support, boosting endurance, reducing muscle fatigue, and providing enhanced stability on the field. This apparel is designed to contour the body and engage key muscle groups to elevate an athlete’s ability to perform and incorporates moisture-wicking properties, ensuring that athletes remain cool and dry even during the most intense games.
“Super Rugby is the pinnacle of athletic performance, and our athletes deserve the very best when it comes to gear that supports and elevates their game,” said Matt Weingart, DRYWORLD’s Co-Founder and CEO. “This new compression apparel is not only about comfort; it’s about pushing performance to the next level. We’re proud to partner with these world-class athletes to showcase how our product enhances their performance.”
“We’ve always strived to stay ahead of the curve in sports technology,” said Brian McKenzie, DRYWORLD’s Co-Founder and CEO. “This apparel is a testament to our commitment to innovation and our ongoing support of athletes who push the limits of what’s possible. With Innovation that Elevates, we’re proud to be a driving force in the future of athletic performance.”
Simon Graafhuis, Chief Executive of Chiefs Rugby Club, said, “We couldn’t be more excited to see the innovation coming out in the new DRYWORLD compression range which will be worn by the best Super Rugby athletes in the world, supporting their performance. DRYWORLD’s new advertising campaign will raise the profile of our New Zealand Super Rugby Clubs’ partnership by promoting it globally.”
To purchase the new DRYWORLD graduated compression apparel, visit DRYWORLDSHOP.
ABOUT DRYWORLD:
DRYWORLD is a premium performance sports brand offering innovative, superior quality apparel and gear for the athlete in all of us. We build purpose-driven products that give all athletes the edge. Engineered by athletes, proven by science. Visit dryworldshop.com
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For more information:
Ashlee Vogenthaler
PCG Advisory
646-343-5805
ashlee@pcgadvisory.com
A video accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/2cfcd268-98e8-48f8-b42b-3bc9a59fce2f
FAQ
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