Innovation Beverage Group to Boost Sales of Its Bitters Brands in the U.S. Through Strategic Alliance With Blue Ridge Spirits & Wine Marketing
Innovation Beverage Group (NASDAQ:IBG) has signed a Sales Services Agreement with Blue Ridge Spirits & Wine Marketing to sell its Australian Bitters Company and BITTERTALES brands across the U.S. The partnership leverages Blue Ridge's national sales team and established distributor relationships. IBG's portfolio includes 60 formulations across 13 alcoholic and non-alcoholic brands. The Australian Bitters Company has won a Gold Medal at the 2018 Los Angeles Spirits Awards, while BITTERTALES secured Best in Show, Platinum, and Gold medals between 2018-2021. Products are manufactured at IBG's FDA and GMP-certified facility in Australia.
Innovation Beverage Group (NASDAQ:IBG) ha firmato un Accordo di Servizi di Vendita con Blue Ridge Spirits & Wine Marketing per vendere i suoi marchi Australian Bitters Company e BITTERTALES negli Stati Uniti. Questa partnership sfrutta il team di vendita nazionale di Blue Ridge e le relazioni consolidate con i distributori. Il portfolio di IBG include 60 formulazioni distribuite su 13 marchi, sia alcolici che analcolici. L'Australian Bitters Company ha vinto una Medaglia d'Oro ai Los Angeles Spirits Awards 2018, mentre BITTERTALES ha ottenuto i premi Best in Show, Platino e Oro tra il 2018 e il 2021. I prodotti sono realizzati presso lo stabilimento di IBG in Australia, certificato FDA e GMP.
Innovation Beverage Group (NASDAQ:IBG) ha firmado un Acuerdo de Servicios de Venta con Blue Ridge Spirits & Wine Marketing para vender sus marcas Australian Bitters Company y BITTERTALES en EE. UU. Esta asociación aprovecha el equipo nacional de ventas de Blue Ridge y sus relaciones establecidas con distribuidores. El portafolio de IBG incluye 60 formulaciones a través de 13 marcas alcohólicas y no alcohólicas. Australian Bitters Company ha ganado una Medalla de Oro en los Premios de Espirituosos de Los Ángeles de 2018, mientras que BITTERTALES obtuvo los premios Best in Show, Platino y Oro entre 2018 y 2021. Los productos se fabrican en la instalación de IBG en Australia, certificada por la FDA y GMP.
Innovation Beverage Group (NASDAQ:IBG)는 Blue Ridge Spirits & Wine Marketing와 판매 서비스 계약을 체결하여 미국에서 오스트레일리아 비터스 컴퍼니와 BITTERTALES 브랜드를 판매합니다. 이 파트너십은 Blue Ridge의 전국 영업 팀과 확립된 유통업체 관계를 활용합니다. IBG의 포트폴리오는 13개의 알코올 및 비알콜 브랜드에 걸쳐 60개의 포뮬러를 포함하고 있습니다. 오스트레일리아 비터스 컴퍼니는 2018년 로스앤젤레스 스피리츠 어워드에서 금메달을 수상했으며, BITTERTALES는 2018년부터 2021년까지 Best in Show, 플래티넘, 금메달을 획득했습니다. 이 제품들은 호주에 위치한 IBG의 FDA 및 GMP 인증 시설에서 제조됩니다.
Innovation Beverage Group (NASDAQ:IBG) a signé un contrat de services de vente avec Blue Ridge Spirits & Wine Marketing pour vendre ses marques Australian Bitters Company et BITTERTALES aux États-Unis. Ce partenariat tire parti de l'équipe nationale de vente de Blue Ridge et des relations établies avec les distributeurs. Le portefeuille d'IBG comprend 60 formulations réparties sur 13 marques alcoolisées et non alcoolisées. L'Australian Bitters Company a remporté une médaille d'or aux Los Angeles Spirits Awards 2018, tandis que BITTERTALES a obtenu les prix Best in Show, platine et or entre 2018 et 2021. Les produits sont fabriqués dans l'usine certifiée FDA et GMP d'IBG en Australie.
Innovation Beverage Group (NASDAQ:IBG) hat einen Verkaufsdienstleistungsvertrag mit Blue Ridge Spirits & Wine Marketing unterzeichnet, um seine Marken Australian Bitters Company und BITTERTALES in den USA zu verkaufen. Diese Partnerschaft nutzt das nationale Verkaufsteam von Blue Ridge und bestehende Beziehungen zu Vertriebsunternehmen. Das Portfolio von IBG umfasst 60 Formulierungen über 13 alkoholische und nicht-alkoholische Marken. Die Australian Bitters Company hat bei den Los Angeles Spirits Awards 2018 eine Goldmedaille gewonnen, während BITTERTALES zwischen 2018 und 2021 die Auszeichnungen Best in Show, Platin und Gold erhielt. Die Produkte werden in der von der FDA und GMP zertifizierten Einrichtung von IBG in Australien hergestellt.
- Strategic partnership with Blue Ridge Spirits & Wine Marketing for U.S. market expansion
- Inventory already available in U.S. ready for distribution
- Multiple industry awards for both Australian Bitters Company and BITTERTALES brands
- FDA and GMP-certified production facility
- None.
Insights
This strategic sales partnership with Blue Ridge marks a notable expansion move for IBG's bitters brands in the U.S. market. Blue Ridge's established distributor network and national sales force provide IBG with immediate access to key retail channels, potentially accelerating market penetration. The U.S. bitters market has shown significant growth, driven by the craft cocktail movement and increasing consumer interest in premium mixers.
The partnership leverages IBG's award-winning products and existing U.S. inventory with Blue Ridge's distribution expertise. While this could lead to increased revenue streams, the impact may take several quarters to materialize as market penetration develops city by city. The company's GMP-certified facility and international shipping capabilities suggest scalability potential to meet growing demand.
Blue Ridge to leverage its robust national sales team, established distributor and retailer relationships, to sell IBG's award-winning Australian Bitters Company and BITTERTALES brands
SEVEN HILLS, AUSTRALIA / ACCESSWIRE / November 19, 2024 / Innovation Beverage Group Ltd, ("IBG" or the "Company") (NASDAQ:IBG), an innovative developer, manufacturer, and marketer of a growing beverage portfolio of 60 formulations across 13 alcoholic and non-alcoholic brands, announced today it has signed a Sales Services Agreement with Atlanta, Georgia-based Blue Ridge Spirits & Wine Marketing to sell its Australian Bitters Company and BITTERTALES brands throughout the U.S.
"We're pleased to have Blue Ridge as our partner for a city-by-city market expansion across the U.S. for our award-winning bitters brands," stated IBG's Chairman and Chief Operating Officer, Sahil Beri. "We have inventory in the U.S. ready to ship and are very confident that our Australian Bitters Company and BITTERTALES will be very well received by buyers and consumers alike. Our strategic alliance with Blue Ridge supplements our broader evolving sales, marketing, and distribution channels."
"Blue Ridge is very excited at the opportunity to expand on the success that Australian Bitters has had internationally and to establish this award-winning brand in the U.S.," said Carlos Carreras, CEO of Blue Ridge Spirits & Wine Marketing. "We look forward to growing Australian Bitters Company and BITTERTALES as complements to our diverse spirits portfolio, owning the entire cocktail."
Blue Ridge Spirits & Wine Marketing is a sales and marketing company with a team that has decades of experience in the industry and is committed to fostering and promoting quality brand-building nationwide. Its partnerships and personal relationships with suppliers, retailers, and distributors, are keys to its success in growing sales.
IBG's flagship product, Australian Bitters Company, hand-crafted in small batches in Australia from the finest natural botanical herbs and spices, won the Gold Medal at the Los Angeles Spirits Awards in 2018. BITTERTALES, the Company's premium cocktail brand, won Best in Show and a Platinum Medal at the 2020 LA Spirits Awards, and a Gold Medal at the 2018 and 2021 LA Spirits Awards. IBG's bitters brands are produced at its state-of-the-art U.S. FDA and GMP-certified facility in Australia and shipped worldwide.
About Innovation Beverage Group
Innovation Beverage Group is a developer, manufacturer, marketer, exporter, and retailer of a growing beverage portfolio of 60 formulations across 13 alcoholic and non-alcoholic brands for which it owns exclusive manufacturing rights. Focused on premium and super premium brands and market categories where it can disrupt age-old brands, IBG's brands include Australian Bitters, BITTERTALES, Drummerboy Spirits, Twisted Shaker, and more. IBG's most successful brand to date is Australian Bitters, which disrupted a 200-year-old market leader, giving the Company a market-dominating position in several territories including a partnership in Australia with Coca-Cola Europacific Partners. Established in 2018, IBG's headquarters, distillery, innovation, and manufacturing facility are located in Sydney, Australia with a U.S. sales office is located in New Jersey. For more information visit: https://www.innovationbev.com/
Forward-Looking Statement
This press release contains "forward-looking statements" and "forward-looking information." This information and these statements, which can be identified by the fact that they do not relate strictly to historical or current facts, are made as of the date of this press release or as of the date of the effective date of information described in this press release, as applicable.
The forward-looking statements herein relate to predictions, expectations, beliefs, plans, projections, objectives, assumptions, or future events or performance (often, but not always, using words or phrases such as "expects," "anticipates," "plans," "projects," "estimates," "envisages," "assumes," "intends," "strategy," "goals," "objectives" or variations thereof or stating that certain action events or results "may," "can," "could," "would," "might," or "will" be taken, occur or be achieved, or the negative of any of these terms and similar expressions) and include, without limitation, statements with respect to projected financial targets that the Company is looking to achieve.
All forward-looking statements are based on current beliefs as well as various assumptions made by and information currently available to the Company's management team. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and risks exist that estimates, forecasts, projections, and other forward-looking statements will not be achieved or that assumptions do not reflect future experience. We caution any person reviewing this press release not to place undue reliance on these forward-looking statements as several important factors could cause the actual outcomes to differ materially from the beliefs, plans, objectives, expectations, anticipations, estimates, assumptions, and intentions expressed in such forward-looking statements. These risk factors may be generally stated as the risk that the assumptions and estimates expressed above do not occur.
The Company does not undertake to update any forward-looking statement, whether written or oral, that may be made from time to time by the Company or on behalf of the Company except as may be required by law.
Contact:
TraDigital IR
John McNamara
917-658-2602
John@tradigitalir.com
Contact Information
John McNamara
Investor Relations
john@tradigitalir.com
917-658-2602
SOURCE: Innovation Beverage Group
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FAQ
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