HYUNDAI MOTOR REG S - HYMTF STOCK NEWS

Hyundai has announced the pricing for its new 2022 Santa Cruz Sport Adventure Vehicle, starting at $23,990. This vehicle combines features of SUVs, trucks, and crossovers, offering a unique design and versatile capabilities for both urban and outdoor environments. The Santa Cruz will be produced in Montgomery, Alabama and is set to hit the market in late July 2021. The standard equipment levels are noteworthy, including wireless Apple CarPlay and Android Auto, alongside an extensive warranty package offering up to 10 years and 100,000 miles for powertrain coverage.

Hyundai Motor Company's Sonata N Line sport sedan is featured in the upcoming Paramount film Snake Eyes: G.I. Joe Origins, debuting on July 23, 2021. The vehicle showcases thrilling car chase sequences, including a dramatic 180-degree drift in Tokyo. Hyundai also plans to release special edition Sonata N Line models, 'Night Edition' in the U.S. and 'The Black' edition in Korea, starting in Q3 2021. This collaboration highlights Hyundai's aim to deliver sporty, accessible vehicles, aligning with its brand vision.

Hyundai Motor America announced record sales in June 2021, achieving 72,465 units sold, a remarkable 45% increase from June 2020. This marks the highest June sales in the company's history and continues a trend of record-breaking months. Retail sales also set new records, with a 36% increase to 66,765 units. Eco-friendly vehicles surged 639%, making up 11% of the retail volume. The company reported all-time highs in Q2 with total sales of 240,005 units, up 69%, and first-half sales of 407,135 units, up 49% compared to 2020.

The Urban Air Mobility Division of Hyundai Motor Group announced a partnership with ANRA Technologies to develop the operating environment for the advanced air mobility (AAM) industry. This collaboration aims to integrate AAM into existing airspace, leveraging ANRA's expertise in drone operations and traffic management. The partnership will focus on creating a consortium for AAM infrastructure and regulatory research, enhancing airspace management solutions through ANRA's SmartSkies platform, which supports scalable operations compliant with global regulations.

Hyundai Motor Group has completed its acquisition of a controlling 80% stake in Boston Dynamics from SoftBank for $1.1 billion. The transaction follows regulatory approvals and aims to bolster Hyundai's strategy to become a Smart Mobility Solution Provider. Boston Dynamics, a leader in agile robots, will aid in enhancing productivity and safety across various industries. This acquisition allows both companies to leverage their strengths in manufacturing and logistics, promoting further development of advanced robotics technologies.

Hyundai Motor America has partnered with Marvel Studios to launch a new marketing campaign for the all-new 2022 Tucson. This innovative campaign, part of Hyundai's Question Everything blitz, features Marvel characters from popular Disney+ series like The Falcon and The Winter Soldier and Loki. The campaign includes various ad formats, aiming to resonate with Marvel fans and elevate Hyundai's launch strategy. Hyundai's CMO emphasized the campaign's role in showcasing the Tucson's cutting-edge features and technology.

On June 9, 2021, Hyundai vehicles were honored in Good Housekeeping's Best New Family Cars for 2021, with the Kona as the Best Compact SUV, Accent as the Best Subcompact Sedan, Sonata tying for Best Midsize Sedan, and Sonata Hybrid recognized as Best Hybrid Sedan. The awards reflect Hyundai's commitment to delivering desirable and practical vehicles. Automotive experts assessed hundreds of cars, focusing on performance, features, and value. This recognition highlights Hyundai's strong product presence in the competitive automotive market.

Hyundai Motor Group Chairman Euisun Chung received the prestigious Issigonis Trophy at the 2021 Autocar Awards for his significant contributions in transforming the company into a global automotive leader. Under his leadership, the company expanded its market share and launched new brands, including Genesis and HTWO, while also advancing electric and hydrogen fuel cell technologies. Autocar recognized Chung's role in shifting perceptions of Hyundai and Kia from budget brands to competitive players in the automotive market, particularly with the introduction of models like the Hyundai IONIQ 5 and Kia EV6.