Hyundai and Amazon Evolve the Digital Retail Experience

Rhea-AI Summary

Hyundai, in collaboration with Amazon Ads, has enhanced the car shopping experience through new features on Hyundai's Evolve showroom, launched on October 7, 2021. This digital showroom enables customers to browse available vehicles, configure models, estimate prices, and access real-time inventory from participating dealers. Hyundai aims for a seamless car buying process that aligns with modern retail trends, as noted by CEO José Muñoz. Hyundai's partnership with Amazon marks a significant step in the digital retail experience, establishing Hyundai as a pioneer in automotive sales on Amazon.

Positive

• Introduction of new features in the Hyundai Evolve showroom enhances customer engagement.
• Allows customers to configure vehicles and access real-time inventory efficiently.
• Establishes Hyundai as a pioneer in automotive digital retail on Amazon.

Negative

• None.

FOUNTAIN VALLEY, Calif., Oct. 7, 2021 /PRNewswire/ -- Hyundai and Amazon Ads are again enhancing the car shopping experience with brand new features launching today on Hyundai's Evolve showroom on Amazon. The expansion of the digital showroom allows shoppers to discover available vehicles at participating dealers and begin the vehicle selection process directly on Amazon. Customers can configure and estimate the price of their desired Hyundai vehicle, locate real-time inventory and contact dealers to complete the sale. The Hyundai Evolve showroom can be found at Amazon.com/Hyundai.

"Our mission is to be the leader in a seamless, digital and transparent retail experience in partnership with our dealer body," said José Muñoz, president and CEO, Hyundai Motor North America. "The events of the last 18 months have made it clear that many consumers want a car buying process that aligns with how they purchase nearly everything else in their life. Amazon is a leading retailer and we're excited to continue collaborating with them on digital retail experiences."

Alan Moss, VP of Global Ad Sales for Amazon Ads, said: "We are thrilled Hyundai is continuing to innovate with us to evolve their showroom experience. We look forward to a deeper collaboration on new features that enhance the showroom and make it even more helpful for customers as they discover and research Hyundai vehicles."  

These new features build upon Hyundai's digital showroom on Amazon that initially launched in 2018, and makes Hyundai the first automotive manufacturer to establish these enhanced experiences on Amazon.

Hyundai Motor America
Hyundai Motor America focuses on 'Progress for Humanity' and smart mobility solutions. Hyundai offers U.S. consumers a technology-rich lineup of cars, SUVs and electrified vehicles. Our 820 dealers sold more than 620,000 vehicles in the U.S. in 2020, and nearly half were built at Hyundai Motor Manufacturing Alabama. For more information, visit www.HyundaiNews.com.

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SOURCE Hyundai Motor America

FAQ

What new features were introduced in Hyundai's Evolve showroom on October 7, 2021?

Hyundai introduced new features that allow customers to browse available vehicles, configure models, estimate prices, and access real-time inventory directly through Amazon.

How does Hyundai's Evolve showroom enhance the car buying experience?

The Evolve showroom offers a seamless and transparent car buying process, allowing customers to interact with dealers and complete purchases online.

What is the significance of Hyundai's partnership with Amazon Ads?

The partnership enhances Hyundai's digital retail experience and positions the company as the first automotive manufacturer to establish a digital showroom on Amazon.

How many vehicles did Hyundai sell in the U.S. in 2020?

Hyundai sold over 620,000 vehicles in the U.S. in 2020, with nearly half built at Hyundai Motor Manufacturing Alabama.