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Hyundai Motor Company, a global automaker based in South Korea, is known for its innovative approach to electric and hydrogen mobility. With a focus on sustainability, Hyundai has made significant strides in developing fuel cell electric vehicles (FCEVs) and supporting a hydrogen economy. The company recently announced collaboration plans with Gran Turismo, unveiled the IONIQ 5 N TA Spec for motorsport events, and continues to invest in the future of mobility with cutting-edge technologies.
Hyundai Motor has extended its title sponsorship of the World Archery Championships and Archery World Cup for an additional three years, solidifying a decade-long partnership initiated in 2016. The upcoming events will be held in Berlin in 2023 and Gwangju in 2025. Hyundai has also been named the World Archery Federation's first sustainability partner, committing to carbon neutrality and social responsibility goals.
This partnership enhances Hyundai's ongoing support for archery, exemplified by its long-standing relationship with the Korea Archery Association since 1985. The 2023 edition is a key qualifier for the Paris 2024 Olympic Games.
Hyundai Motor America has partnered with AAA insurers to provide insurance options for owners of certain Hyundai vehicles affected by a rise in thefts. This initiative aims to assist customers struggling to obtain auto insurance due to increased criminal activities targeting their vehicles. The insurance program will be available in most states, with details accessible at AAA.com/insurance.
In addition, Hyundai is expediting a free software upgrade to enhance anti-theft measures for nearly 4 million vehicles, available two months earlier than planned. Affected owners can also receive reimbursement for steering wheel locks if their vehicles cannot accommodate the software upgrade. All Hyundai vehicles produced after November 2021 come with engine immobilizers as standard.
DEEPX has announced a strategic partnership with Hyundai Motor Company and Kia Corporation to develop AI semiconductor technology for robot platforms. This collaboration, formalized through a Memorandum of Understanding (MOU) on March 24, 2023, aims to enable mass production readiness of DEEPX's AI chips, crucial for the anticipated growth of the global smart mobility market, projected to reach $145 billion by 2027.
The partnership will leverage DEEPX's four AI semiconductor models, backed by over 150 patents, which are known for high performance and low power consumption. Initial Proof-of-Concept tests demonstrated superior AI accuracy and efficiency, paving the way for AI integration in robotic applications.
The 2023 Hyundai Tucson Plug-in Hybrid has been named the Best Plug-in Hybrid by
Olabisi Boyle, vice president at Hyundai, emphasized the vehicle's efficient powertrain and stylish design, catering to diverse lifestyle needs. The Tucson Plug-in Hybrid is noted for its responsive performance, offering a 33-mile electric driving range, high-quality interior, spaciousness, and affordability, making it a prime choice in the PHEV market.
The 2023 Palisade has been recognized as one of Autotrader's Best New Cars for 2023, marking it as one of only 11 vehicles to receive this honor. Evaluated by expert editors, the selection process considered various criteria, including interior comfort, build quality, tech features, and driving experience. The Palisade features fresh exterior and interior designs, maintaining its position as a leading family vehicle. Olabisi Boyle, vice president at Hyundai Motor North America, highlighted the vehicle's design appeal and innovative features, while Autotrader's Brian Moody praised its significant updates, including a new rugged XRT trim and luxury options such as a massaging driver's seat.
Hyundai Motor Company's IONIQ 6 has achieved remarkable recognition, winning the World Car of the Year, World Electric Vehicle, and World Car Design of the Year awards at the New York International Auto Show. This follows the success of the IONIQ 5 in 2022. The IONIQ 6 features impressive specifications, including a 614 km WLTP-rated range and ultra-fast charging capabilities, providing a 10-80% charge in just 18 minutes. As part of its electrification strategy, Hyundai aims to introduce 17 new battery electric vehicle models by 2030, reinforcing its commitment to becoming a leading player in the EV market.
Hyundai Motor America launched the IONIQ 5 Disney100 Platinum Concept car at the New York Auto Show on April 5, 2023, in celebration of Disney's 100th anniversary. This vehicle, created in collaboration with Walt Disney Imagineering, features unique Disney-inspired visuals, including lighting, music, and special accents. Hyundai is the exclusive automotive sponsor for Disney100, marking a significant marketing collaboration. The limited edition concept's details will be revealed later this year. The initiative aims to enhance customer engagement through a creative blend of automotive design and Disney magic.
The all-new 2024 Kona Electric and N Line models were unveiled at the New York International Auto Show, showcasing a focus on electrification. The Kona Electric features a long-range 64.8-kWh battery, providing an estimated range of 260 miles based on preliminary internal tests. It includes advanced capabilities like vehicle-to-load (V2L) and smart regenerative systems. The second-generation Kona boasts enhanced safety features and a larger interior. Customers can expect the 2024 Kona models in U.S. dealerships this summer, with the Kona Electric available in late fall. This launch is part of Hyundai's strategy to introduce 11 new EVs by 2030.
Hyundai Motor America reported record-breaking total and retail sales in March and Q1 2023. Total sales rose by 27% in March compared to March 2022, totaling 75,404 units. This marks the fifth consecutive month of setting total sales records. In Q1, total sales reached 184,449 units, a 16% year-over-year increase. Retail sales also increased by 15% in March, reaching 68,312 units. Noteworthy performers included Venue (+74%), Elantra HEV (+37%), and Tucson HEV (+52%). Hyundai's eco-friendly vehicle sales accounted for 17% of retail sales. March fleet sales formed 9.4% of total sales.