Hyundai Motor America Reports Record-Breaking March and Q1 2021 Sales

Rhea-AI Summary

Hyundai Motor America announced a historic performance for March 2021, reporting total sales of 75,403 units, a 115% increase compared to March 2020. This marks their best month ever, with record sales in key models like the Palisade and Kona. Retail sales reached 72,740 units, growing 153%, while Q1 sales totaled 157,470 units—a 38% year-over-year increase. Despite a 58% drop in fleet sales, the overall market share is projected to grow as the new Tucson model arrives in dealerships.

Positive

• Total March sales increased by 115% to 75,403 units.
• Record retail sales of 72,740 units, up 153% year over year.
• Q1 retail sales reached 157,470 units, a 38% increase compared to Q1 2020.
• Significant growth in SUVs (+173%) and eco-friendly vehicles (+235%).
• Introduction of all-new Tucson expected to boost market share.

Negative

• Fleet sales decreased by 58%, constituting only 4% of total sales.

FOUNTAIN VALLEY, Calif., April 1, 2021 /PRNewswire/ -- Hyundai Motor America reported total March sales of 75,403 units, a 115% increase compared with March 2020 and the all-time best month in Hyundai history. Palisade and Kona had their best month ever, while Santa Fe and Tucson set new March highs. Hyundai fleet sales were down 58%, representing 4% of total volume.

"It was a historic U.S. sales performance in March and Q1 for Hyundai," said Randy Parker, senior vice president, National Sales, Hyundai Motor America. "Strong consumer confidence, stable inventory, a compelling lineup, attention-grabbing advertising and the efforts of our dealer partners all came together to deliver these results. With the all-new Tucson, our highest-volume model, arriving at dealerships, we will build on this momentum and continue to gain market share."

March Retail Highlights
March was also the best retail month ever, with 72,740 retail sales, up 153%. Retail sales rose for the entire lineup with SUVs (+173%), cars (+120%) and eco-friendly vehicles (+235%), all up triple digits.

Q1 Highlights
For the quarter, Hyundai had its highest Q1 retail sales ever at 157,470 units, an increase of 38% compared with Q1 2020. Total Q1 sales were up 28% with significant growth across the lineup.

March Total Sales Summary

	Mar-21	Mar-20	% Chg	2021 YTD (Q1)	2020 YTD (Q1)	% Chg
Hyundai	75,403	35,118	115%	167,130	130,875	28%

 

March Product and Corporate Activities

• All-New 2022 Tucson: For the soon-to-be arriving all-new Tucson, Hyundai released pricing, launched a reservation program and provided details for the N Line and Plug-in Hybrid models
• Santa Cruz Teaser: Hyundai released the first teaser sketch of its highly-anticipated Santa Cruz Sport Adventure Vehicle
• Complimentary EV Charging: Hyundai is providing 250 kilowatt-hours of complimentary charging on Electrify America's ultra-fast charging network for owners of 2021 Kona Electric and Ioniq Electric models
• Elantra Honors: The Hispanic Motor Press Awards named Elantra its 2021 Car of the Year and Autotrader selected Elantra to its 10 Best Interiors Under $50,000 list
• Usage-Based Insurance: Hyundai introduced its Usage Based Insurance (UBI) program to help owners potentially save hundreds of dollars on their auto insurance

 

Model Total Sales

Vehicle	Mar-21	Mar-20	% Chg	2021 YTD (Q1)	2020 YTD (Q1)	%Chg
Accent	1,788	1,196	50%	4,272	4,807	-11%
Elantra	12,598	7,430	70%	26,093	25,745	1%
Ioniq	1,930	763	153%	4,125	3,522	17%
Kona	10,416	3,874	169%	22,610	15,174	49%
Nexo	30	7	329%	78	51	53%
Palisade	9,184	3,934	133%	21,207	17,089	24%
Santa Fe	11,538	6,358	82%	28,570	19,902	44%
Sonata	9,335	3,957	136%	20,557	15,602	32%
Tucson	15,744	6,073	159%	33,147	23,735	40%
Veloster	272	575	-53%	687	2,082	-67%
Venue	2,568	951	170%	5,784	3,166	83%

 

Hyundai Motor America
At Hyundai Motor America, we believe everyone deserves better. From the way we design and build our cars to the way we treat the people who drive them, making things better is at the heart of everything we do. Hyundai's technology-rich product lineup of cars, SUVs and alternative-powered electric and fuel cell vehicles is backed by Hyundai Assurance—our promise to create a better experience for customers. Hyundai vehicles are sold and serviced through more than 820 dealerships nationwide and nearly half of those sold in the U.S. are built at Hyundai Motor Manufacturing Alabama. Hyundai Motor America is headquartered in Fountain Valley, California, and is a subsidiary of Hyundai Motor Company of Korea.

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SOURCE Hyundai Motor America

FAQ

What were Hyundai's total sales for March 2021?

Hyundai's total sales for March 2021 were 75,403 units, a 115% increase from the previous year.

How much did retail sales increase for Hyundai in March 2021?

Retail sales for Hyundai in March 2021 increased by 153% to 72,740 units.

What were the key highlights for Hyundai's Q1 2021 sales?

Hyundai's Q1 2021 sales totaled 157,470 units, representing a 38% increase compared to Q1 2020.

What models performed best for Hyundai in March 2021?

The Palisade and Kona had their best month ever, while Santa Fe and Tucson set new March highs.

What percentage of total sales were fleet sales for Hyundai in March 2021?

Fleet sales represented 4% of Hyundai's total sales in March 2021, down by 58%.