Hyundai Gears Up as Title Sponsor of IMSA Race Weekend at WeatherTech Raceway Laguna Seca

Rhea-AI Summary

Hyundai continues its sponsorship of the IMSA race weekend, titled the Hyundai Monterey Sports Car Championship, at WeatherTech Raceway Laguna Seca from Sept. 10-12, 2021. The event features multiple races, highlighting Hyundai's growing N Brand portfolio including models like the Elantra N and Veloster N. Hyundai leads the manufacturers' championship by 20 points over Honda and aims to enhance its brand visibility among sports car enthusiasts during the event. The partnership emphasizes Hyundai's commitment to performance and fan experience.

Positive

• Hyundai leads the manufacturers' championship by 20 points over Honda and 40 points over Audi with three races left.
• The event provides an opportunity to showcase the expanding N Brand portfolio, including seven models by year-end.
• Hyundai aims to enhance brand visibility and consumer engagement through unique fan experiences.

Negative

• None.

FOUNTAIN VALLEY, Calif., Aug. 26, 2021 /PRNewswire/ -- Today, Hyundai announced that its high-performance N Brand is the title sponsor of the International Motor Sports Association (IMSA) race weekend at WeatherTech Raceway Laguna Seca for the second year in a row. The race weekend, known as the Hyundai Monterey Sports Car Championship, is held in Monterey, Calif., Sept. 10 – 12, 2021. The weekend begins with the IMSA Michelin Pilot Challenge race with GS and TCR classes on Saturday and ends with the IMSA WeatherTech Sportscar Championship race featuring DPi, LMP2, GTLM and GTD classes on Sunday. Hyundai is also the broadcast title sponsor for the race on NBCSN.

Hyundai will provide N Brand experiences to fans throughout the weekend, including a chance to see the sensational new Elantra N model. Elantra N TCR and Veloster N TCR cars will be going for the win in the WeatherTech Laguna Seca 120. 

This title sponsorship highlights Hyundai's growing N and N Line portfolio of vehicles that includes the Veloster N, Elantra N, Kona N, Elantra N Line, Kona N Line, Tucson N Line and Sonata N Line. By the end of the year, Hyundai will have three purist N models and four N Line models – a total of seven to offer the U.S. market.

N Brand's mission is 'Performance for All' and seeks to deliver driving exhilaration through authentic performance vehicles. These N vehicles leverage the competitive motorsports experience and make performance accessible to everyone.

Hyundai's N Brand is a perfect match for the IMSA series and Laguna Seca's 11-turn, 2.238-mile road course that includes the famous Corkscrew turn. Hyundai sees this partnership as a great opportunity to showcase the high-performance N Brand to fans of sports car racing and automotive enthusiasts.

"Our emphasis during the weekend is to provide a great experience for the fans," said Bryan Herta, co-owner of Bryan Herta Autosport. "We are going to be welcoming them back with our new N Lounge VIP hospitality area, N Club Car Corral, Elantra N VIP First Look Event, and T-shirt giveaways. The track is my all-time favorite, and the Hyundai N TCR cars run extremely well there." 

Fans only need a key from any Hyundai model to access the N Lounge VIP area.

Hyundai will be mounting an all-out assault to win the 2021 Laguna Seca race and the IMSA Michelin Pilot Challenge championships with five Veloster N TCR cars, two Elantra N TCR cars, and 14 drivers. Currently, Hyundai is at the top of the manufacturers' championship, leading Honda by 20 points and Audi by 40 points with just three races remaining. Bryan Herta Autosport is leading the team championship, and Taylor Hagler and Michael Lewis are out front in the drivers' championship with Parker Chase in second place.

For images visit hyundainews.com. For more information on the race weekend visit weathertechraceway.com or imsa.com.

Hyundai Motor America
Hyundai Motor America focuses on 'Progress for Humanity' and smart mobility solutions. Hyundai offers U.S. consumers a technology-rich lineup of cars, SUVs and electrified vehicles. Our 820 dealers sold more than 620,000 vehicles in the U.S. in 2020, and nearly half were built at Hyundai Motor Manufacturing Alabama. For more information, visit www.HyundaiNews.com.

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SOURCE Hyundai Motor America

FAQ

What is the Hyundai Monterey Sports Car Championship?

The Hyundai Monterey Sports Car Championship is an IMSA race weekend held at WeatherTech Raceway Laguna Seca from September 10-12, 2021.

What does Hyundai's N Brand portfolio include?

Hyundai's N Brand portfolio includes the Veloster N, Elantra N, Kona N, and various N Line models, totaling seven vehicles in the U.S. market by year-end.

How is Hyundai performing in the IMSA championship?

Hyundai currently leads the IMSA manufacturers' championship by 20 points over Honda and 40 points over Audi, with three races remaining.

What fan experiences does Hyundai provide during the race weekend?

Hyundai offers experiences such as the N Lounge VIP area, N Club Car Corral, and opportunities to see the new Elantra N model.