HYSTER-YALE, INC. AND HYSTER-YALE MATERIALS HANDLING, INC. UNVEIL NEW LOGOS AS NAME CHANGES GO INTO EFFECT

Rhea-AI Summary

Hyster-Yale (NYSE: HY) has unveiled a new corporate logo following its name change, effective as of May 31, 2024. This rebranding aims to unify the company's identity and reinforce its commitment to high-quality, innovative solutions across its diverse brands, including Hyster®, Yale®, Maximal®, Bolzoni®, Auramo®, Meyer®, Nuvera Fuel Cells®, and Sumitomo NACCO. Rajiv Prasad, President and CEO, emphasized that the new logo reflects the company's dedication to delivering exceptional customer care and optimal solutions. The operating subsidiary, now named Hyster-Yale Materials Handling, also introduced a new logo to signify its dedication to excellence.

Hyster-Yale is a globally integrated company offering a full line of lift trucks and materials handling solutions, including hydrogen fuel cell power products. The company aims to transform materials handling from port to home and enhance productivity at the lowest cost of ownership while providing exceptional customer care.

Positive

• Adopted a new corporate logo to unify identity and reinforce brand commitment.
• Name change effective as of May 31, 2024.
• Emphasis on delivering high-quality, innovative solutions across multiple brands.
• New logos for both Hyster-Yale, Inc. and its operating company, Hyster-Yale Materials Handling.
• Commitment to improving productivity at the lowest cost of ownership.
• Focus on exceptional customer care and increasing value through the product lifecycle.

Negative

• No substantial financial or operational data provided in the PR.
• Lack of detailed information on how the rebranding will financially impact the company.

CLEVELAND, June 3, 2024 /PRNewswire/ -- Hyster-Yale, Inc. (NYSE: HY) announced today that it adopted a new corporate logo in connection with its name change. The name change was effective at close of business on May 31, 2024.

The shape and colors of the new logo represent the Company's commitment to customers through all its brands, including Hyster^®, Yale^®, Maximal^®, Bolzoni^®, Auramo^®, Meyer^®, Nuvera Fuel Cells^® and Sumitomo NACCO.

"The new logo unifies our identity and underscores our ongoing commitment to customers through our brand portfolio by creating an umbrella under which we will focus on delivering our promises of providing optimal solutions and exceptional customer care," said Rajiv Prasad, President and Chief Executive Officer of Hyster-Yale, Inc. "We remain committed to delivering high-quality and innovative solutions across all our brands."

Hyster-Yale's operating company, now named Hyster-Yale Materials Handling, also unveiled its new logo.

"Additionally, we're pleased to share our new operating company logo, which is more than just a design, it is a visual representation of our dedication to excellence and our promise to never let customers down," said Mr. Prasad. "The soft shape and modern aesthetics of the logo embrace the essence and passion comprised in our vision, values and strategy, and serves as a visual reminder of our collective strength and shared commitment."

About Hyster-Yale, Inc.
Hyster-Yale, Inc., headquartered in Cleveland, Ohio, is a globally integrated company offering a full line of lift trucks and solutions, including attachments and hydrogen fuel cell power products aimed at meeting the specific materials handling needs of its customers. Hyster-Yale's vision is to transform the way the world moves material from Port to Home and deliver on its customer promises of: (1) thoroughly understanding customer applications and offering optimal solutions that will improve productivity at the lowest cost of ownership, and (2) providing exceptional customer care to create increasing value from initial engagement through the product lifecycle.

The Company's wholly owned operating subsidiary, Hyster-Yale Materials Handling, Inc., designs, engineers, manufactures, sells and services a comprehensive line of lift trucks, attachments, aftermarket parts and technology solutions marketed globally primarily under the Hyster^® and Yale^® brand names. Subsidiaries of Hyster-Yale Materials Handling include Bolzoni S.p.A., a leading worldwide producer of attachments, forks and lift tables marketed under the Bolzoni^®, Auramo^® and Meyer^® brand names and Nuvera Fuel Cells, LLC, an alternative-power technology company focused on fuel cell stacks and engines. Hyster-Yale Materials Handling also has an unconsolidated joint venture in Japan (Sumitomo NACCO). For more information about Hyster-Yale and its subsidiaries, visit the Company's website at www.hyster-yale.com.

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SOURCE Hyster-Yale, Inc.

FAQ

What is the effective date of Hyster-Yale's name change?

The name change was effective as of May 31, 2024.

What is the new corporate logo of Hyster-Yale?

The new logo represents the company's commitment across its brands such as Hyster®, Yale®, Maximal®, Bolzoni®, Auramo®, Meyer®, Nuvera Fuel Cells®, and Sumitomo NACCO.

What does the new logo of Hyster-Yale signify?

The new logo unifies the company's identity and underscores its commitment to delivering high-quality and innovative solutions.

Why did Hyster-Yale change its name and logo?

The name and logo change aim to create a unified identity and emphasize the company's dedication to customer care and high-quality solutions.

What brands are included under Hyster-Yale's new corporate identity?

The brands include Hyster®, Yale®, Maximal®, Bolzoni®, Auramo®, Meyer®, Nuvera Fuel Cells®, and Sumitomo NACCO.

What is Hyster-Yale Materials Handling?

Hyster-Yale Materials Handling is the operating subsidiary of Hyster-Yale, offering a range of lift trucks and materials handling solutions.

Who is the CEO of Hyster-Yale?

Rajiv Prasad is the President and Chief Executive Officer of Hyster-Yale.