Hertz and AAA Ready to Ignite the Next Chapter of Longstanding Partnership

Rhea-AI Summary

Hertz and AAA have extended their partnership, marking 45 years of collaboration with a new five-year agreement signed on January 25, 2023. This long-standing alliance offers AAA members exclusive car rental benefits, including discounts, waived fees for young renters, and access to the Hertz Gold Plus Rewards® loyalty program. Both companies aim to enhance member satisfaction by aligning on strategic initiatives and expanding offerings, particularly in electric vehicle rentals, which are becoming increasingly popular. Hertz CEO Stephen Scherr emphasized the commitment to superior service through this partnership.

Positive

• Continuation of a lucrative 45-year partnership with AAA.
• Exclusive benefits for AAA members, boosting customer loyalty.
• Expansion into the electric vehicle market aligns with industry trends.

Negative

• None.

The two marquee brands celebrate 45 years of partnership and look toward the future with new five-year agreement

ESTERO, Fla. and ORLANDO, Fla., Jan. 25, 2023 /PRNewswire/ -- Hertz, one of the most recognized vehicle rental companies around the globe, and AAA, one of North America's largest and most trusted membership organizations serving over 56 million U.S. members, have extended their exclusive, 45-year relationship with the signing of a new five-year agreement.

The relationship, which commenced in 1978 and is one of Hertz and AAA's most longstanding, provides AAA members with a comprehensive suite of car rental benefits, discounted rates, and other exclusive perks which include:

• Everyday savings off the base rate rental
• No charge for additional drivers who are also AAA members
• Free use of one child, infant or booster seat
• Young renter fee waived for members ages 20-24
• Access to Hertz Gold Plus Rewards® loyalty program, which offers additional and exclusive benefits

Hertz and AAA will continue to elevate this partnership over the next five years by creating opportunities to align on strategic initiatives, developing contemporary services and technologies, and identifying new ways to exceed member satisfaction.  

"We are proud to continue our longstanding partnership with AAA, providing members with an unparalleled suite of benefits and savings when renting from Hertz," said Stephen Scherr, Hertz CEO. "It's thrilling for two pioneering brands, both in travel and automotive, to continue our mutual commitment to delivering superior service."

In addition to the already robust benefits offered to members, AAA is also aligned with Hertz's commitment to electric vehicles (EVs); particularly its investment to create one of the largest EV rental fleets in the world. EVs are a top priority for AAA as it continues to expand its body of related research to understand consumer opinion, vehicle functionality, and other areas of interest. As the popularity of electric vehicles grows, AAA believes working with Hertz is another step toward expanding consumer adoption for EVs.

"Hertz is one of AAA's only exclusive relationships, and there's a reason for that," said Marshall Doney, president, and CEO, AAA. "They consistently deliver exceptional value to our members while keeping an eye on consumer trends and evolving their offerings to match those needs."

About Hertz
The Hertz Corporation, a subsidiary of Hertz Global Holdings, Inc., operates the Hertz, Dollar and Thrifty vehicle rental brands throughout North America, Europe, the Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide vehicle rental companies, and the Hertz brand is one of the most recognized globally. Additionally, The Hertz Corporation operates the Firefly vehicle rental brand and Hertz 24/7 car sharing business in international markets and sells vehicles through Hertz Car Sales. For more information about The Hertz Corporation, visit www.hertz.com.

About AAA  
Started in 1902 by automotive enthusiasts who wanted to chart a path for better roads in America and advocate for safe mobility, AAA has transformed into one of North America's largest membership organizations. Today, AAA provides roadside assistance, travel, discounts, financial and insurance services to enhance the life journey of 62 million members across North America, including 56 million in the United States. To learn more about all AAA has to offer or to become a member, visit AAA.com

 

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SOURCE The Hertz Corporation

FAQ

What is the new agreement between Hertz and AAA about?

Hertz and AAA have signed a new five-year agreement to extend their partnership, providing exclusive car rental benefits to AAA members.

How long have Hertz and AAA been partners?

Hertz and AAA have had a partnership for 45 years, dating back to 1978.

What benefits do AAA members get from Hertz?

AAA members enjoy discounts on rental rates, waived fees for young drivers, free car seats, and access to the Hertz Gold Plus Rewards® loyalty program.

When was the new agreement between Hertz and AAA announced?

The new agreement was announced on January 25, 2023.

How does the Hertz and AAA partnership relate to electric vehicles?

The partnership includes a focus on electric vehicles, as both companies aim to enhance consumer adoption and offer EV rentals.