Comedian and SNL Superstar Mikey Day Drops Travel Knowledge as 'The Common Sensei' in New Dollar Car Rental Ad Campaign
Dollar Car Rental launches a new advertising campaign featuring SNL star Mikey Day as 'The Common Sensei,' a wise teacher character demonstrating the company's common-sense approach to travel and car rentals. The campaign, launching April 7, 2025, showcases Day in multiple personas addressing travel complications through humor and practical advice.
The series will be distributed across streaming video and audio, social media, and owned channels. Day portrays the sensei and five additional eccentric characters, emphasizing Dollar's commitment to simplifying the rental experience through direct booking benefits on Dollar.com, including lowest rates, online check-in, and fast pickup options.
The campaign will include a sweepstakes offering a grand prize of a New York City trip to meet Mikey Day, $25,000, and tickets to a late-night comedy show. The initiative was developed by FKQ Advertising and Shadow Lion.
Dollar Car Rental lancia una nuova campagna pubblicitaria con l'attore di SNL Mikey Day nel ruolo di 'The Common Sensei', un personaggio saggio che dimostra l'approccio pragmatico dell'azienda nei confronti dei viaggi e del noleggio auto. La campagna, che partirà il 7 aprile 2025, presenta Day in diverse vesti che affrontano le complicazioni dei viaggi attraverso l'umorismo e consigli pratici.
La serie sarà distribuita su video e audio in streaming, social media e canali di proprietà. Day interpreta il sensei e altri cinque personaggi eccentrici, sottolineando l'impegno di Dollar nel semplificare l'esperienza di noleggio grazie ai vantaggi della prenotazione diretta su Dollar.com, tra cui le tariffe più basse, il check-in online e opzioni di ritiro rapide.
La campagna includerà un concorso con in palio un viaggio a New York per incontrare Mikey Day, $25.000 e biglietti per uno spettacolo di cabaret notturno. L'iniziativa è stata sviluppata da FKQ Advertising e Shadow Lion.
Dollar Car Rental lanza una nueva campaña publicitaria con el estrella de SNL Mikey Day como 'The Common Sensei', un personaje sabio que demuestra el enfoque sensato de la empresa hacia los viajes y el alquiler de coches. La campaña, que se lanzará el 7 de abril de 2025, presenta a Day en múltiples personajes que abordan las complicaciones de los viajes a través del humor y consejos prácticos.
La serie se distribuirá a través de video y audio en streaming, redes sociales y canales propios. Day interpreta al sensei y a cinco personajes excéntricos adicionales, enfatizando el compromiso de Dollar de simplificar la experiencia de alquiler a través de los beneficios de reserva directa en Dollar.com, incluyendo las tarifas más bajas, el check-in en línea y opciones de recogida rápida.
La campaña incluirá un sorteo que ofrecerá un gran premio de un viaje a Nueva York para conocer a Mikey Day, $25,000 y entradas para un espectáculo de comedia nocturno. La iniciativa fue desarrollada por FKQ Advertising y Shadow Lion.
달러 카 렌탈이 SNL 스타 미키 데이를 '상식의 스승(The Common Sensei)'으로 내세운 새로운 광고 캠페인을 시작합니다. 이 캐릭터는 회사의 여행 및 자동차 렌탈에 대한 상식적인 접근 방식을 보여주는 지혜로운 교사입니다. 이 캠페인은 2025년 4월 7일에 시작되며, 데이가 유머와 실용적인 조언을 통해 여행의 복잡함을 다루는 여러 가지 모습으로 등장합니다.
이 시리즈는 스트리밍 비디오 및 오디오, 소셜 미디어, 그리고 소속 채널을 통해 배포됩니다. 데이는 스승과 다섯 개의 엉뚱한 캐릭터를 연기하며, Dollar.com에서 직접 예약 혜택을 통해 렌탈 경험을 단순화하려는 달러의 의지를 강조합니다. 여기에는 최저 요금, 온라인 체크인, 빠른 픽업 옵션이 포함됩니다.
캠페인에는 미키 데이를 만날 수 있는 뉴욕 여행, $25,000, 그리고 심야 코미디 쇼 티켓이 포함된 경품 이벤트가 포함될 것입니다. 이 이니셔티브는 FKQ Advertising과 Shadow Lion에 의해 개발되었습니다.
Dollar Car Rental lance une nouvelle campagne publicitaire avec la star de SNL Mikey Day dans le rôle de 'The Common Sensei', un personnage sage qui démontre l'approche sensée de l'entreprise en matière de voyages et de location de voitures. La campagne, qui sera lancée le 7 avril 2025, présente Day sous différentes identités abordant les complications de voyage avec humour et conseils pratiques.
La série sera diffusée sur des vidéos et des audios en streaming, sur les réseaux sociaux et sur des canaux détenus. Day incarne le sensei ainsi que cinq autres personnages excentriques, soulignant l'engagement de Dollar à simplifier l'expérience de location grâce aux avantages de réservation directe sur Dollar.com, y compris les tarifs les plus bas, l'enregistrement en ligne et des options de prise en charge rapides.
La campagne comprendra un concours offrant un grand prix d'un voyage à New York pour rencontrer Mikey Day, 25 000 $ et des billets pour un spectacle de comédie nocturne. L'initiative a été développée par FKQ Advertising et Shadow Lion.
Dollar Car Rental startet eine neue Werbekampagne mit SNL-Star Mikey Day als 'The Common Sensei', einem weisen Lehrer, der den pragmatischen Ansatz des Unternehmens für Reisen und Autovermietungen demonstriert. Die Kampagne, die am 7. April 2025 startet, zeigt Day in verschiedenen Rollen, die humorvoll und mit praktischen Ratschlägen auf Reiseprobleme eingehen.
Die Serie wird über Streaming-Videos und -Audios, soziale Medien und eigene Kanäle verbreitet. Day spielt den Sensei und fünf weitere exzentrische Charaktere und betont damit Dollars Engagement, das Mieten zu vereinfachen, indem er direkte Buchungsvorteile auf Dollar.com bietet, darunter die niedrigsten Preise, Online-Check-in und schnelle Abholoptionen.
Die Kampagne wird ein Gewinnspiel enthalten, bei dem als Hauptpreis eine Reise nach New York zur Begegnung mit Mikey Day, $25.000 und Tickets für eine Late-Night-Comedy-Show angeboten werden. Die Initiative wurde von FKQ Advertising und Shadow Lion entwickelt.
- Launch of major marketing campaign with high-profile celebrity (SNL star)
- Implementation of customer-centric booking features
- Introduction of significant sweepstakes promotion to drive customer engagement
- None.
Day Offers Witty, No-Nonsense Tips to Simplify Travel & Car Rental
The Dollar Common Sensei campaign brings a fresh, engaging perspective to travel and car rentals by offering a practical approach to navigating the process with ease and confidence. In a series of new ads, Day plays off the notion of travel nonsense – complications like searching online for hours to score a deal or paying too much for bottled water at a hotel. He gently pokes fun at these relatable experiences through the persona of The Common Sensei, taking absurd situations and making them make sense through wit and charm.
"As someone who's on the road quite a bit I've seen a lot of things that just don't make much sense. As Dollar's Common Sensei I get to share my wisdom to help people make better travel decisions, like booking directly on Dollar.com to score their lowest rates on your rental car," said Mikey Day. "Best of all, I play different personas including my pre-enlightened self and my clueless cousin, who really needed to wise up and learn that renting a car from Dollar Makes Sense!"
The series will be featured across streaming video and audio, social media, and owned channels showcasing Mikey as the knowledgeable sensei and five additional eccentric personas who require the sensei's wisdom to understand that renting with Dollar makes sense. "Through a blend of humor and helpful tips, the campaign highlights how Dollar takes the guesswork out of car rentals, making it easier for travelers to focus on enjoying their trip," said Sandeep Dube, Chief Commercial Officer. "With Mikey as our Common Sensei, we're adding a fun, relatable twist that encourages travelers to simplify their journey by choosing Dollar because we're committed to making every aspect of our customers' travel experience easier."
Dollar Car Rental combines affordability, convenience, flexibility, and customer-focused service, making it a great option for travelers looking for a hassle-free rental experience. While known for affordable rates, Dollar offers a wide network of vehicles and locations, including airports and popular tourist destinations, making it easy for travelers to pick up and drop off their vehicles. When renters book direct on Dollar.com they know they'll get our lowest rates and great services such as online check-in, fast pickup, and drop-off options, as well as a user-friendly website that makes booking a car easy and quick. Plus, no hidden fees and flexible rental terms.
The Dollar Common Sensei campaign will also feature a sweepstakes, launching later this year, with a grand prize of a trip to
The Dollar Common Sensei campaign was created and produced by FKQ Advertising and Shadow Lion.
For more information, please visit www.dollar.com.
About Dollar Car Rental
Dollar Car Rental is the common sense brand that makes renting a car simple. It's the perfect choice for travelers who want affordability without sacrificing quality. With well-priced car rentals, backed by a variety of vehicle options and a service that's all about convenience, Dollar makes car rentals simple, easy and affordable. That's why Dollar Makes Sense. For additional information, visit www.dollar.com.
About Mikey Day
Since joining the SNL cast in 2016 following a successful stint as a writer, Mikey Day has become a fan favorite, recently starring in the wildly popular Beavis & Butt-Head sketch alongside Ryan Gosling. He is currently developing a live-action adaptation of RUGRATS and will next be seen hosting Season 4 of his hit Netflix show IS IT CAKE?, a quirky competition gameshow where participants guess whether seemingly normal objects are actually made of cake. On the feature side, Mikey most recently appeared in Jerry Seinfeld's UNFROSTED and Kenan Thompson's GOOD BURGER 2.
Born in
With over 600 sketches on SNL and recurring stints on ROBOT CHICKEN and MAD TV, Mikey Day has solidified his status as a comedic icon.
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SOURCE Hertz Global Holdings, Inc.
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