HomesToLife Ltd Forecasts New Subsidiary Expected to Produce 2025 Revenue of US$12.0 Million to US$14.0 Million

Rhea-AI Summary

HomesToLife (HTLM) announced that its subsidiary, HTL Far East, established in October 2024, received sales orders exceeding US$1.5 million in January 2025. The company projects HTL Far East will generate revenue of US$12.0-14.0 million in 2025.

HomesToLife's total revenue for 2025 is expected to range from US$16.0-18.0 million, representing over 300% increase from projected 2024 figures. For comparison, the company's revenue in the first half of 2024, before HTL Far East's formation, was US$1.99 million.

HTL Far East focuses on sourcing, distributing, and delivering premium furniture and related products across the Asia-Pacific region, serving both consumer and business sectors.

Positive

• Subsidiary HTL Far East secured US$1.5 million in orders in January 2025
• Projected 2025 subsidiary revenue of US$12.0-14.0 million
• Expected total company revenue growth of over 300% for 2025
• Expansion into APAC premium furniture market through new subsidiary

Negative

• Low revenue base of US$1.99 million in H1 2024

Insights

Financial Analyst

The projected revenue figures represent a transformative leap for HomesToLife, with the new HTL Far East subsidiary expected to generate $12-14 million in 2025 - approximately 75% of total projected revenue. The January 2025 orders of $1.5 million provide an early validation of the subsidiary's business model, suggesting an average monthly run rate that aligns with the annual projection.

Several key factors warrant attention:

• The revenue projection implies a monthly run rate of $1.0-1.2 million for HTL Far East, which appears achievable given the January performance, though seasonal variations in furniture sales could impact quarterly distribution.
• The family-led management structure, while ensuring aligned interests, may present governance considerations for investors, particularly regarding oversight and independent decision-making.
• The 300% year-over-year growth projection is ambitious but contextually reasonable given the low base and the strategic expansion into the broader APAC market.
• The focus on premium furniture at "reasonable prices" suggests a strategic positioning in the mid-to-high-end market segment, potentially offering better margins while remaining accessible to a broader customer base.

The subsidiary's establishment represents a significant operational pivot, transitioning from a $1.99 million revenue base in H1 2024 to projected annualized revenues 8-9 times higher. This rapid scaling will require robust supply chain management, working capital optimization, and operational infrastructure to maintain service quality and margins. The success of this expansion will largely depend on the company's ability to maintain quality standards and delivery efficiency while managing the complexities of rapid growth in the competitive APAC furniture market.

Singapore, Feb. 13, 2025 (GLOBE NEWSWIRE) -- HomesToLife Ltd (Nasdaq: HTLM) (“HomesToLife” or the “Company”) today announced that its subsidiary, HTL Far East Pte Ltd (“HTL Far East”), established in October 2024, received sales orders exceeding US$1.5 million in January 2025 and is expected to produce revenue of US$12.0 million to US$14.0 million in 2025, driven by an accelerating sales ramp-up in response to strong demand.

HomesToLife’s revenue in the first six months of 2024, prior to the formation of HTL Far East, was approximately US$1.99 million. HomesToLife expects its total 2025 revenue to range from US$16.0 million to US$18.0 million, representing a more than 300 percent increase over its projected 2024 revenue figures.

HTL Far East is dedicated to sourcing, distributing, and delivering premium furniture and related products to both consumer and business sectors across the Asia-Pacific region. This new subsidiary’s robust growth outlook, said HomesToLife’s CEO Phua Mei Ming, “is a testament to its savvy strategic initiatives and the market's positive response to its offerings.”

HTL Far East is led by Mr. Phua Yong Pin, Mr. Phua Yong Tat, and Ms. Phua Mei Ming, who are Chairman, Vice-Chairman and Chief Executive Officer with HomesToLife, respectively.

“The formation of this subsidiary, we believe, satisfies the surging demand across the APAC region for premium furniture at reasonable prices,” said Ms. Phua Mei Ming. “We anticipate this demand will continue to grow in 2025, and permit HTL Far East to experience further expansion and success."

“We further expect HTL Far East will continue to strengthen HomesToLife’s presence in the furniture industry and add significant long-term value for our stakeholders.”

About HomesToLife Ltd 

The Company’s other indirect wholly owned subsidiary and operating company, HomesToLife Pte. Ltd., is one of the leading home furniture retailers that offers and sells customized furniture solutions in Singapore. As of October 2024, it had six retail store locations. It has helped homeowners create living spaces that reflect their individuality since 2014. Its product offerings include leather and fabric upholstered furniture, case goods and accessories, and offers a one-stop shop for retail customers to furnish their homes. “HomesToLife” has a long-standing pledge to offer fair prices, great value, consistent and reliable quality, and on-time delivery to its customers. The Company’s website, www.homestolife.com, offers consumers a seamless shopping experience online and post-sales customer service support.

FORWARD-LOOKING STATEMENTS

Certain statements in this press release are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company’s current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Investors can find many (but not all) of these statements by the use of words such as “approximates,” “believes,” “hopes,” “expects,” “anticipates,” “estimates,” “projects,” “intends,” “plans,” “will,” “would,” “should,” “could,” “may” or other similar expressions in this press release. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company’s registration statement and other filings with the SEC.

Contacts

HomesToLife Ltd Contact:
6 Raffles Boulevard, #02-01/02
Marina Square, Singapore 039594
Email: Investor@homestolife.com 

Investor Relations Inquiries:
Skyline Corporate Communications Group, LLC
Scott Powell, President
Office: (646) 893-5835
Email: info@skylineccg.com 

FAQ

What is HomesToLife's (HTLM) projected revenue for 2025?

HomesToLife projects total revenue of US$16.0-18.0 million for 2025, including US$12.0-14.0 million from its HTL Far East subsidiary.

How much revenue did HTL Far East generate in January 2025?

HTL Far East received sales orders exceeding US$1.5 million in January 2025.

What was HomesToLife's (HTLM) revenue in the first half of 2024?

HomesToLife's revenue in the first six months of 2024 was approximately US$1.99 million.

When was HTL Far East subsidiary established by HomesToLife (HTLM)?

HTL Far East was established in October 2024.

What percentage growth is HomesToLife (HTLM) projecting for 2025?

HomesToLife is projecting over 300 percent growth in revenue for 2025 compared to projected 2024 figures.