HTLF announces Director of Customer Experience

Rhea-AI Summary

HTLF announced the appointment of Joe Wheeler as the new Director of Customer Experience. Wheeler will be tasked with enhancing customer experience across all channels, aiming to boost customer retention and growth. With extensive experience in the financial services sector, including a pivotal role at J.D. Powers, Wheeler is expected to leverage his expertise to improve customer satisfaction. HTLF, with assets of $18.37 billion, operates banks across multiple states and offers a wide range of financial services.

Positive

• Appointment of Joe Wheeler as Director of Customer Experience, expected to enhance customer retention and satisfaction.
• Wheeler brings significant experience from the financial services industry and J.D. Powers.

Negative

• None.

DUBUQUE, Iowa, July 28, 2021 (GLOBE NEWSWIRE) -- HTLF announced today that Joe Wheeler has been named Director of Customer Experience. In this role, Wheeler will oversee the strategy, planning and execution of the company’s overall customer experience goals and initiatives. In collaboration with business lines and executive management, he will ensure customers are provided a seamless experience across all channels along their journey. As the Director of Customer Experience, Wheeler will play a critical role in how customers perceive HTLF banks, and will focus on initiatives to positively impact customer retention and continued growth.

A seasoned veteran, Wheeler has spent his career in the financial services industry and consulting. Most recently, he worked at J.D. Powers as senior director for the mid-size and regional bank practices. In that capacity, he helped banks better understand their customer preferences, anticipate their needs and deliver excellent experiences.   

Wheeler earned his bachelor’s degree in Political Science and English from Eastern Illinois University, Charleston, Illinois. He also holds several licenses and certifications supporting his extensive career. 

About HTLF

Heartland Financial USA, Inc., operating under the brand name HTLF, is a financial services company with assets of $18.37 billion. HTLF has banks serving communities in Arizona, California, Colorado, Illinois, Iowa, Kansas, Minnesota, Missouri, Montana, New Mexico, Texas and Wisconsin. HTLF is committed to its core commercial business, supported by a strong retail operation, and provides a diversified line of financial services including treasury management, residential mortgage, wealth management, investment and insurance. Additional information is available at www.htlf.com.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/ee20c283-6544-4a7e-9106-a09515ebb86b

FAQ

Who is the new Director of Customer Experience at HTLF?

Joe Wheeler has been appointed as the new Director of Customer Experience at HTLF.

What are Joe Wheeler's responsibilities at HTLF?

Wheeler will oversee the strategy and execution of customer experience goals and initiatives at HTLF.

How does HTLF plan to improve customer experience?

HTLF aims to enhance customer experience by providing a seamless journey across all channels under Wheeler's leadership.

What is the asset size of HTLF?

HTLF has assets totaling $18.37 billion.