Hitachi Digital Services, with Valtech, Announces Partnership with Mitchells & Butlers to Transform its Digital Business and Enhance Growth
Hitachi Digital Services has announced a two-year digital strategic partnership with Mitchells & Butlers, a leading UK hospitality company operating over 1,700 pubs, bars and restaurants. The partnership, which includes digital experience innovator Valtech, aims to manage all digital commerce and guest engagement across Mitchells & Butlers' 17 High Street Brands. The collaboration will focus on enhancing customer interactions across mobile, web, order and pay at table, home delivery, and personalized guest engagement, creating new revenue streams and enabling quick launch of digital features to meet industry trends.
Hitachi Digital Services ha annunciato una partnership strategica digitale biennale con Mitchells & Butlers, una delle principali aziende del settore della ristorazione nel Regno Unito che gestisce oltre 1.700 pub, bar e ristoranti. La partnership, che include l'innovatore dell'esperienza digitale Valtech, mira a gestire tutto il commercio digitale e l'interazione con gli ospiti attraverso i 17 brand di High Street di Mitchells & Butlers. La collaborazione si concentrerà sul miglioramento delle interazioni con i clienti su mobile, web, ordinazione e pagamento al tavolo, consegna a domicilio e coinvolgimento personalizzato degli ospiti, creando nuove fonti di reddito e consentendo un rapido lancio di funzionalità digitali per soddisfare le tendenze del settore.
Hitachi Digital Services ha anunciado una asociación estratégica digital de dos años con Mitchells & Butlers, una de las principales compañías de hospitalidad del Reino Unido que opera más de 1.700 pubs, bares y restaurantes. La asociación, que incluye al innovador de la experiencia digital Valtech, tiene como objetivo gestionar todo el comercio digital y la interacción con los clientes a través de las 17 marcas de High Street de Mitchells & Butlers. La colaboración se centrará en mejorar las interacciones con los clientes a través de dispositivos móviles, web, pedidos y pagos en la mesa, entrega a domicilio y compromiso personalizado con los huéspedes, creando nuevas fuentes de ingresos y permitiendo el lanzamiento rápido de características digitales para satisfacer las tendencias de la industria.
히타치 디지털 서비스는 영국의 주요 호스피탈리티 회사인 미첼스 & 버틀러스와 2년간의 디지털 전략 파트너십을 발표했습니다. 이 회사는 1,700개 이상의 펍, 바 및 레스토랑을 운영하고 있습니다. 발텍이라는 디지털 경험 혁신자가 참여하는 이번 파트너십은 미첼스 & 버틀러스의 17개의 하이 스트리트 브랜드 전반에 걸쳐 모든 디지털 상거래 및 고객 참여를 관리하는 것을 목표로 합니다. 이 협업은 모바일, 웹, 테이블에서의 주문 및 결제, 홈 딜리버리 및 개인화된 고객 참여를 통해 고객 상호작용을 향상시키는 데 초점을 맞추고 있으며, 새로운 수익원을 창출하고 산업 동향에 맞춰 디지털 기능을 신속하게 출시할 수 있게 합니다.
Hitachi Digital Services a annoncé un partenariat stratégique numérique de deux ans avec Mitchells & Butlers, une entreprise de restauration de premier plan au Royaume-Uni qui exploite plus de 1 700 pubs, bars et restaurants. Ce partenariat, qui inclut l'innovateur d'expérience numérique Valtech, vise à gérer tout le commerce numérique et l'engagement des clients à travers les 17 marques de High Street de Mitchells & Butlers. La collaboration se concentrera sur l'amélioration des interactions avec les clients via mobile, web, commande et paiement à la table, livraison à domicile et engagement personnalisé des clients, créant ainsi de nouvelles sources de revenus et permettant le lancement rapide de fonctionnalités numériques pour répondre aux tendances du secteur.
Hitachi Digital Services hat eine zweijährige digitale strategische Partnerschaft mit Mitchells & Butlers angekündigt, einem führenden Hospitality-Unternehmen im Vereinigten Königreich, das über 1.700 Pubs, Bars und Restaurants betreibt. Die Partnerschaft, die den digitalen Erlebnisinnovator Valtech umfasst, zielt darauf ab, den gesamten digitalen Handel und die Gästebindung über die 17 High Street Marken von Mitchells & Butlers zu verwalten. Die Zusammenarbeit konzentriert sich darauf, die Kundeninteraktionen über mobile Geräte, Web, Bestellen und Bezahlen am Tisch, Heimlieferung und personalisierte Gästeansprache zu verbessern, neue Einnahmequellen zu schaffen und die schnelle Einführung digitaler Funktionen zu ermöglichen, um den Branchentrends gerecht zu werden.
- Strategic partnership to manage digital commerce across 1,700+ locations
- Potential for new revenue streams through digital features
- Enhanced customer engagement across multiple digital channels
- Implementation of agile culture for faster innovation
- None.
Hitachi Digital Services to serve as a full-service digital transformation partner to create more customized offerings for the guests of Mitchells & Butlers
Operating over 1,700 pubs, bars and restaurants across the
As a full-service digital transformation partner, Hitachi Digital Services has partnered with a digital experience innovator, Valtech, to facilitate customer interactions across mobile, web, order and pay at table, home delivery and personalized guest engagement. This holistic approach will provide efficiencies while enhancing the guest engagement across all channels, enabling new revenue streams for Mitchells & Butlers with the ability to quickly launch new digital features/business opportunities to meet industry trends.
"As a long-standing IT and OT partner, we are thrilled to embark on another exciting digital journey with Mitchells & Butlers," said Hitachi Digital Services CEO, Roger Lvin, "This collaboration represents a powerful union of our strengths and capabilities, and this agreement will provide Mitchells & Butlers with a strong digital foundation, create more customized offerings for their guests, and help them continue to grow their revenue beyond market performance."
"This partnership aligns with our vision and values. Our passion for excellence and unyielding innovation aims to ensure Mitchells & Butlers pubs and restaurants are the venues of choice, whatever the occasion" said Mitchells & Butlers Digital Director, Richard Whitehouse. "Together with Hitachi Digital Services and its partner Valtech, we look forward to creating exceptional digital experiences for our guests."
"We're so excited to join an industry leader like Mitchells & Butlers who has the foresight to build a digital platform that will help them today and continue to build for tomorrow," said Valtech SVP Europe and Managing Director - U.K Henri Petitit, Valtech, a leading digital experience innovator. "With Hitachi Digital Services foundational data, development expertise and our headless commerce capabilities, we're able to provide a complete end to end value stream solution and one stop partnership and we can't wait to see where this takes us."
About Hitachi Digital Services
Hitachi Digital Services, a wholly owned subsidiary of Hitachi, Ltd., is an edge-to-core digital consultancy and technology services provider helping organizations realize the full potential of AI-driven digital transformation. Through a technology-unified operating model for cloud, data and IoT, Hitachi Digital Services' end-to-end value creation for clients is established through innovation in digital engineering, implementation services, products and solutions. Built on Hitachi Group's more than 110 years of innovation across industries, Hitachi Digital Services helps to improve people's lives today and build a sustainable society tomorrow. To learn more, visit https://hitachids.com.
About Mitchells & Butlers
Mitchells & Butlers is a leading operator of managed restaurants and pubs. Its portfolio of brands and formats includes Harvester, Toby Carvery, All Bar One, Miller & Carter, Premium Country Pubs, Sizzling Pubs, Stonehouse, Vintage Inns, Browns, Castle, Nicholson's, O'Neill's, Ember Inns, and Ego Restaurants. In addition, it operates Innkeeper's Collection hotels in the
About Valtech
Valtech, the global leader in Experience Innovation, exists to unlock a better way to experience the world. By delivering sustainable, human-centric digital solutions that prepare businesses for the future, we empower brands to leapfrog the competition and surpass best practices. Our 8,000-strong team in 24 countries crafts intelligent, personalized experiences that blend crafts, categories, and cultures. At the intersection of data, AI, creativity, and technology, we touch lives, grow businesses and unlock value in a digitally accelerated world. Our clients include the world's best-known brands, such as L'Oreal, LVMH, Mars, P&G, Volkswagen, Dolby, Santander and BBC. See our work at Valtech.com.
Contacts:
Hitachi Digital Services, Menaka Thillaiampalam, Chief Marketing Officer, Menaka.Thillaiampalam@hitachids.com
HAVAS Red, Melanie Klausner, Executive Vice President, Melanie.Klausner@havasred.com
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SOURCE Hitachi Digital Services
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