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HeartCore Announces New Digital Customer Experience Initiatives and Cross-Selling Efforts

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HeartCore Enterprises (Nasdaq: HTCR) has announced strategic initiatives to enhance customer experience and promote cross-selling opportunities. The company is forming a dedicated team for customer engagement and launched 'Health Check,' an on-site consultation program, in October 2024.

The initiative builds on HeartCore's recent expansion to a Software-as-a-Service model and shift to multi-year licensing agreements. The company will focus on maximizing CMS functionality usage and providing customized digital transformation support. Notable statistics include a 25.9% client retention rate exceeding 10 years and a projected 12% sales growth from existing CMS customers in FY 2025.

The strategy includes cross-selling their WAF security product and identifying opportunities for website design projects and consulting engagements, aiming for full-scale renewal projects.

HeartCore Enterprises (Nasdaq: HTCR) ha annunciato iniziative strategiche per migliorare l'esperienza del cliente e promuovere opportunità di cross-selling. L'azienda sta formando un team dedicato all'engagement dei clienti e ha lanciato 'Health Check,' un programma di consulenza in loco, nell'ottobre 2024.

Questa iniziativa si basa sull'espansione recente di HeartCore verso un modello Software-as-a-Service e un passaggio verso contratti di licenza pluriennali. L'azienda si concentrerà sull'ottimizzazione dell'uso delle funzionalità CMS e sull'offerta di supporto personalizzato per la trasformazione digitale. Tra le statistiche notevoli figurano un tasso di retention dei clienti del 25.9% che supera i 10 anni e una crescita prevista delle vendite del 12% dai clienti CMS esistenti nell'FY 2025.

La strategia include il cross-selling del loro prodotto di sicurezza WAF e l'identificazione di opportunità per progetti di design del sito web e consulenze, puntando a progetti di rinnovo su larga scala.

HeartCore Enterprises (Nasdaq: HTCR) ha anunciado iniciativas estratégicas para mejorar la experiencia del cliente y promover oportunidades de venta cruzada. La empresa está formando un equipo dedicado al compromiso del cliente y lanzó 'Health Check,' un programa de consulta en el lugar, en octubre de 2024.

La iniciativa se basa en la reciente expansión de HeartCore hacia un modelo de Software como Servicio y el cambio a acuerdos de licencia a largo plazo. La empresa se centrará en maximizar el uso de las funcionalidades de CMS y proporcionar apoyo personalizado para la transformación digital. Las estadísticas notables incluyen una tasa de retención de clientes del 25.9% que excede los 10 años y un crecimiento proyectado del 12% en ventas de clientes CMS existentes en el FY 2025.

La estrategia incluye la venta cruzada de su producto de seguridad WAF e identificación de oportunidades para proyectos de diseño de sitios web y compromisos de consultoría, con el objetivo de proyectos de renovación a gran escala.

HeartCore Enterprises (Nasdaq: HTCR)는 고객 경험을 향상하고 교차 판매 기회를 촉진하기 위한 전략적 이니셔티브를 발표했습니다. 회사는 고객 참여를 위한 전담 팀을 구성하고 2024년 10월에 'Health Check'라는 현장 상담 프로그램을 시작했습니다.

이 이니셔티브는 HeartCore가 최근 서비스형 소프트웨어 모델로 확장하고 다년 계약으로 전환한 데 기반하고 있습니다. 회사는 CMS 기능 사용을 극대화하고 맞춤형 디지털 변환 지원을 제공하는 데 주력할 것입니다. 주목할 만한 통계로는 10년 이상 유지되는 고객의 25.9%의 유지율과 FY 2025에서 기존 CMS 고객으로부터 예상되는 12%의 매출 증가가 포함됩니다.

이 전략에는 WAF 보안 제품의 교차 판매와 웹사이트 디자인 프로젝트 및 컨설팅 계약에 대한 기회를 식별하는 것이 포함되며, 전체 규모의 갱신 프로젝트를 목표로 하고 있습니다.

HeartCore Enterprises (Nasdaq: HTCR) a annoncé des initiatives stratégiques pour améliorer l'expérience client et promouvoir des opportunités de vente croisée. L'entreprise met en place une équipe dédiée à l'engagement client et a lancé 'Health Check', un programme de consultation sur site, en octobre 2024.

Cette initiative s'appuie sur l'expansion récente de HeartCore vers un modèle de logiciel en tant que service et un passage à des contrats de licence pluriannuels. L'entreprise se concentrera sur l'optimisation de l'utilisation des fonctionnalités CMS et fournira un soutien personnalisé à la transformation numérique. Parmi les statistiques remarquables, on trouve un taux de fidélisation des clients de 25,9 % dépassant 10 ans et une croissance prévue des ventes de 12 % des clients CMS existants pour l'exercice 2025.

La stratégie inclut la vente croisée de leur produit de sécurité WAF et l'identification d'opportunités pour des projets de conception de sites Web et des engagements de conseil, visant des projets de renouvellement à grande échelle.

HeartCore Enterprises (Nasdaq: HTCR) hat strategische Initiativen angekündigt, um das Kundenerlebnis zu verbessern und Cross-Selling-Möglichkeiten zu fördern. Das Unternehmen bildet ein spezialisiertes Team für die Kundenbindung und hat im Oktober 2024 das Programm 'Health Check' für Vor-Ort-Beratungen gestartet.

Die Initiative basiert auf der kürzlichen Expansion von HeartCore hin zu einem Software-as-a-Service-Modell und dem Wechsel zu mehrjährigen Lizenzverträgen. Das Unternehmen wird sich darauf konzentrieren, die Nutzung der CMS-Funktionalitäten zu maximieren und maßgeschneiderte Unterstützung für die digitale Transformation anzubieten. Zu den bemerkenswerten Statistiken gehören eine Kundenbindungsrate von 25,9%, die 10 Jahre übersteigt, und ein prognostiziertes Verkaufswachstum von 12% bei bestehenden CMS-Kunden im Geschäftsjahr 2025.

Die Strategie umfasst den Cross-Selling ihres WAF-Sicherheitsprodukts und die Identifizierung von Möglichkeiten für Webdesign-Projekte und Beratungsverträge, wobei das Ziel die Durchführung von umfassenden Erneuerungsprojekten ist.

Positive
  • Projected 12% sales growth from existing CMS customers in FY 2025
  • 25.9% of clients have maintained relationship for over 10 years
  • Expansion to SaaS model and multi-year licensing agreements
  • New revenue opportunities through cross-selling initiatives
Negative
  • None.

Insights

The strategic shift towards enhanced customer experience and cross-selling initiatives marks a significant evolution in HeartCore's business model. The introduction of 'Health Check' visits and the formation of dedicated customer success teams demonstrates a mature approach to enterprise software delivery. The projected 12% sales growth from existing CMS customers in FY 2025 appears conservative but achievable, especially considering the impressive 25.9% customer retention rate over a decade.

The expansion into SaaS and multi-year licensing agreements, coupled with the WAF security product cross-selling strategy, indicates a well-thought-out revenue diversification plan. The focus on website design projects and consulting engagements suggests a move towards higher-margin services. However, success will heavily depend on the execution of these initiatives and the market's reception to the expanded service offerings.

HeartCore's strategic pivot reflects broader industry trends where enterprise software providers are increasingly focusing on customer success and lifetime value maximization. With a market cap of $33.7 million, this initiative could significantly impact the company's valuation if successfully executed. The high customer retention rate suggests strong product-market fit and potential for upselling.

The transition to SaaS and multi-year agreements should provide more predictable revenue streams and improved cash flow visibility. The cross-selling strategy, particularly the WAF security product integration, aligns well with growing cybersecurity concerns among enterprises. However, investors should monitor the implementation costs and initial impact on margins as these initiatives roll out.

NEW YORK and TOKYO, Dec. 09, 2024 (GLOBE NEWSWIRE) -- HeartCore Enterprises, Inc. (Nasdaq: HTCR) (“HeartCore” or “the Company”), a leading enterprise software and data consulting services company based in Tokyo, announced a series of strategic initiatives designed to elevate the customer experience, enhance the value offered to current HeartCore CMS clients, and promote cross-selling opportunities.

Building on its recent expansion of its CMS platform offering into a Software-as-a-Service model and strategic shift to multi-year software licensing agreements, HeartCore will further invest in customer success by forming a dedicated team of sales and technical members to engage existing customers to maximize the use of CMS functionalities and provide customized support for their digital transformation efforts. Starting from October 2024, HeartCore activated ‘Health Check,’ a process of conducting on-site customer visits to offer consultations and garner comprehensive feedback. These efforts have provided valuable insights into CMS usage, facilitated system upgrades and overhaul strategies, and optimized solutions tailored to individual client needs.

Additionally, the Company plans to explore cross-selling opportunities by actively recommending its WAF security product, which forms the foundation of Health Check. This strategy also emphasizes identifying prospects for website design projects and consulting engagements, with the ultimate goal of securing full-scale renewal projects, including site redesigns and improvements. 25.9% of the Company’s direct and partner clients have utilized HeartCore’s software services for over a decade. By continuing to invest in customer experience, proactively engaging clients, conducting Health Checks and leveraging cross-selling opportunities through this initiative, the Company projects 12% sales growth in FY 2025 from existing CMS customers.

“Our flagship CMS platform remains the cornerstone of success for our software arm, supported by our strong customer retention rate,” said HeartCore CEO Sumitaka Kanno. “By prioritizing investments in customer experience and actively collecting transparent client feedback, we continuously refine our CMS offerings and deliver optimized solutions tailored to each customer’s unique use case. Strengthening these relationships and building trust over the years has also enabled HeartCore to identify cross-selling opportunities aligned with each client’s goals. These recent initiatives are designed to drive sustainable financial growth within our software arm.”

About HeartCore Enterprises, Inc.
Headquartered in Tokyo, Japan, HeartCore Enterprises is a leading enterprise software and consulting services company. HeartCore offers Software as a Service (SaaS) solutions to enterprise customers in Japan and worldwide. The Company also provides data analytics services that allow enterprise businesses to create tailored web experiences for their clients through best-in-class design. HeartCore’s customer experience management platform (CXM Platform) includes marketing, sales, service and content management systems, as well as other tools and integrations, which enable companies to enhance customer experience and drive engagement. HeartCore also operates a digital transformation business that provides customers with robotics process automation, process mining and task mining to accelerate the digital transformation of enterprises. HeartCore’s GO IPOSM consulting services helps Japanese-based companies go public in the U.S. Additional information about the Company's products and services is available at https://heartcore-enterprises.com/.

Forward-Looking Statements
All statements other than statements of historical facts included in this press release are forward-looking statements. In some cases, forward-looking statements can be identified by words such as “believed,” “intend,” “expect,” “anticipate,” “plan,” “potential,” “continue,” or similar expressions. Such forward-looking statements include risks and uncertainties, and there are important factors that could cause actual results to differ materially from those expressed or implied by such forward-looking statements. These factors, risks, and uncertainties are discussed in HeartCore’s filings with the Securities and Exchange Commission. Investors should not place any undue reliance on forward-looking statements since they involve known and unknown, uncertainties and other factors which are, in some cases, beyond HeartCore’s control which could, and likely will materially affect actual results, and levels of activity, performance, or achievements. Any forward-looking statement reflects HeartCore’s current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. HeartCore assumes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. The contents of any website referenced in this press release are not incorporated by reference herein.

HeartCore Investor Relations Contact:
Gateway Group, Inc.
Matt Glover and John Yi
HTCR@gateway-grp.com
(949) 574-3860


FAQ

What is HeartCore's (HTCR) projected sales growth for FY 2025 from existing CMS customers?

HeartCore projects 12% sales growth in FY 2025 from existing CMS customers.

When did HeartCore (HTCR) launch its Health Check program?

HeartCore activated its Health Check program in October 2024.

What percentage of HeartCore's (HTCR) clients have used their services for over a decade?

25.9% of HeartCore's direct and partner clients have utilized their software services for over a decade.

What new business model has HeartCore (HTCR) recently adopted for its CMS platform?

HeartCore has recently expanded its CMS platform offering into a Software-as-a-Service model and shifted to multi-year software licensing agreements.

Heartcore Enterprises, Inc.

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