Jolly Rancher Unleashes the Fruitiest Ropes, Inside and Out, with the Launch of Jolly Rancher Ropes

Rhea-AI Summary

Jolly Rancher, a brand under The Hershey Company (HSY), has launched a new product line called Jolly Rancher Ropes. These chewy treats offer a dual-flavor experience, combining two iconic Jolly Rancher flavors in each rope. Available in two flavor combinations - Green Apple + Watermelon and Blue Raspberry + Cherry - the ropes feature flavored filling and outer layers for maximum taste impact.

The new product aims to appeal to younger consumers and expand Jolly Rancher's market presence. Jolly Rancher Ropes are now available nationwide in 6 and 10 oz bags at retailers and online. This launch represents Hershey's efforts to innovate within its existing brand portfolio and potentially drive sales growth in the candy segment.

Positive

• Launch of new product line 'Jolly Rancher Ropes' to potentially drive sales growth
• Expansion of Jolly Rancher brand into new candy format
• Targeting younger consumer demographic

Negative

• None.

Experience bold fruit flavor in every chewy bite with two iconic Jolly Rancher flavors in each bag 

HERSHEY, Pa., Sept. 12, 2024 /PRNewswire/ -- Get ready to rope in the flavor! Jolly Rancher announces the launch of its newest sensation: Jolly Rancher Ropes. These new mouthwatering treats add a punch of bold fruit flavor with every bite. Offering a twist on the iconic Jolly Rancher flavors you already know and love, Jolly Rancher Ropes are here to bring a whole new vibe to your snack stash.

And why settle for one flavor when you can have two at a time? Jolly Rancher Ropes deliver maximum fruit flavor with unique, dual-flavor packs. Each rope is stuffed with flavor from the inner filling to the outer layer, ensuring an epic taste experience that hits you with every chew. Jolly Rancher Ropes will be available in two boldly delicious flavor combos that will make your tastebuds dance:

• Green Apple + Watermelon
• Blue Raspberry + Cherry

"If you thought you loved Jolly Rancher before, just wait until you try Jolly Rancher Ropes!" said Danielle Ford, Sr Brand Manager of Jolly Rancher. "We know this new innovation will quickly become a fan favorite among younger consumers. Bringing our impossibly fruity flavors to a deliciously chewy rope form delivers an unbeatable combination."

Available now, Jolly Rancher Ropes are offered in 6 and 10 oz bags at retailers nationwide and online. Whether you're satisfying your sweet tooth or sharing with friends, Jolly Rancher Ropes are the perfect choice to level up your snacking experience.

For more information about Jolly Rancher Ropes or other Jolly Rancher products, please visit https://www.hersheyland.com/jolly-rancher. Fans can follow along for the latest information on Jolly Rancher at:
https://www.facebook.com/JollyRancher
https://www.instagram.com/jollyrancher
https://twitter.com/jolly_rancher
https://www.tiktok.com/@jollyrancher?lang=en

*Pricing is at the sole discretion of the retailer. 

About The Hershey Company  
The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands, remarkable people and enduring commitment to doing the right thing for its people, planet, and communities. Hershey has more than 20,000 employees in the U.S. and worldwide who work daily to deliver delicious, high-quality products. The company has more than 90 brand names in approximately 80 countries that drive more than $11.2 billion in annual revenues, including Hershey's, REESE'S, Kisses, Kit Kat^®, Jolly Rancher, Twizzlers and Ice Breakers, and salty snacks including SkinnyPop, Pirate's Booty and Dot's Homestyle Pretzels.   

For over 130 years, Hershey has been committed to operating fairly, ethically and sustainably. The candy and snack maker's founder, Milton Hershey, created Milton Hershey School in 1909, and since then, the company has focused on helping children succeed through equitable access to education.  

To learn more visit www.thehersheycompany.com.   

Follow:     
http://www.twitter.com/hersheycompany     
https://www.linkedin.com/company/the-hershey-company    
http://www.facebook.com/hersheycompany     
http://www.youtube.com/hersheycompany     
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SOURCE The Hershey Company

FAQ

What are the new Jolly Rancher Ropes flavors launched by Hershey (HSY)?

Jolly Rancher Ropes are available in two flavor combinations: Green Apple + Watermelon and Blue Raspberry + Cherry.

When were Jolly Rancher Ropes released by Hershey (HSY)?

Jolly Rancher Ropes were announced on September 12, 2024, and are available now at retailers nationwide and online.

What sizes are Jolly Rancher Ropes available in from Hershey (HSY)?

Jolly Rancher Ropes are offered in 6 and 10 oz bags.

How does the new Jolly Rancher Ropes product differ from traditional Jolly Rancher candies by Hershey (HSY)?

Jolly Rancher Ropes offer a chewy texture and combine two flavors in one product, with flavored filling and outer layers, unlike traditional hard candy Jolly Ranchers.