Baretz+Brunelle Adds Digital Marketing Veteran Josh Anisfeld as Chief Digital Officer to Growing Digital Team

Rhea-AI Summary

Baretz+Brunelle has appointed Josh Anisfeld as the new chief digital officer, reflecting the growing demand for digital marketing services in the legal sector. Anisfeld joins from Heidrick & Struggles (NASDAQ: HSII), where he established a digital marketing function that achieved significant ROI. His 15 years of experience in digital communications will enhance Baretz+Brunelle's marketing capabilities, enabling law firms and related businesses to effectively leverage digital strategies. Anisfeld will lead an existing digital team in Chicago, focusing on tailored marketing campaigns for clients.

Positive

• Appointment of Josh Anisfeld as Chief Digital Officer to enhance digital marketing services.
• Anisfeld brings over 15 years of digital marketing experience, particularly in the legal sector.
• Previous success at Heidrick & Struggles includes establishing a profitable digital marketing function.

Negative

• None.

CHICAGO--(BUSINESS WIRE)-- With demand for digital marketing services growing unabated among its client base of law firms and legal technology providers, Baretz+Brunelle has added a new chief digital officer, Josh Anisfeld, to lead its growing digital team. Anisfeld joins Baretz+Brunelle from Heidrick & Struggles (NASDAQ: HSII), the international executive search firm, where he was the head of digital marketing and the originator of its digital marketing function.

Josh Anisfeld has joined Baretz+Brunelle as a chief digital officer. (Photo: Business Wire)

“Baretz+Brunelle was early to recognize the importance of digital marketing to legal service providers, and we are continuing to invest in our leadership position with Josh, who brings more than 15 years of experience in digital communications,” said Spencer Baretz, co-founder of Baretz+Brunelle. “Josh understands not only how to introduce professional services firms to the power of digital marketing, but also how to take forward-thinking clients with active digital marketing efforts to another level.”

Anisfeld has spent his career harnessing the power of digital marketing for top global brands and leading professional services providers. As chief digital officer at Baretz+Brunelle, he will oversee its digital marketing services, working with law firms and other clients to develop digital marketing campaigns that directly support their business goals.

At Heidrick & Struggles, he developed a digital marketing function within the global marketing team, which generated a significant return on investment and included a suite of services from email marketing to social media to podcasts and beyond. His earlier experience includes work with top global brands at Edelman Digital, Critical Mass and other agencies. At every stage of his career, he has concentrated on digital initiatives that advance well-defined goals, focus on the user and lead to measurable results.

“This is an exciting step for me at an exciting time for digital marketing in the legal industry,” said Anisfeld. “Thanks in part to B+B’s efforts, digital marketing is now recognized as a necessity rather than a luxury for legal services providers. I am eager to satisfy the intense demand for digital marketing and add to B+B’s growing array of advisory services for clients in the new legal economy.”

Anisfeld will lead Baretz+Brunelle’s existing digital team, which is based in the firm’s Chicago office.

About Baretz+Brunelle

Baretz+Brunelle helps businesses throughout the evolving legal marketplace to Stand Above. We have been named the “Best PR Firm in the U.S. for Law Firms” by The National Law Journal, the “Best PR Firm for Law Firms” by the New York Law Journal, and the “Best Crisis Management Firm” by Legal Times. For more than 20 years, we have provided corporate communications, digital marketing, and NewLaw services to law firms and related businesses. Our team of marketing and communications professionals, journalists, lawyers, and former law firm chief operating officers operates in major U.S. markets from our New York headquarters to Los Angeles. For more information, visit www.baretzbrunelle.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220503005948/en/

Laura Gingiss

Baretz+Brunelle

773.469.1059

lgingiss@baretzbrunelle.com

Source: Baretz+Brunelle

FAQ

What is the significance of Josh Anisfeld's appointment at Baretz+Brunelle?

Josh Anisfeld's appointment as Chief Digital Officer is significant as it aims to enhance Baretz+Brunelle's digital marketing services, responding to increasing demand from law firms.

How does Josh Anisfeld's experience benefit Baretz+Brunelle?

Anisfeld's extensive background in digital communications, including his success at Heidrick & Struggles, positions him to effectively lead and innovate Baretz+Brunelle's digital marketing strategies.

What role did Josh Anisfeld have at Heidrick & Struggles (NASDAQ: HSII)?

At Heidrick & Struggles, Anisfeld was head of digital marketing and was responsible for creating the digital marketing function, generating significant ROI.

Where is Baretz+Brunelle's digital team located?

Baretz+Brunelle's digital team is based in their Chicago office.

What services does Baretz+Brunelle provide?

Baretz+Brunelle provides corporate communications, digital marketing, and NewLaw services primarily to law firms and related businesses.