The PLANTERS® Brand Proudly Announces New Crop of Peanutters to Pilot the Iconic NUTmobile

Rhea-AI Summary

The PLANTERS® brand proudly introduces its new trio of Peanutters who will pilot the iconic NUTmobile for the next year. Chosen for their dynamic personalities and love for adventure, the new Peanutters—Jessie Carl, Katie Krupinski, and Ryan Connors—bring diverse talents from musical theatre, public relations, and communications.

They underwent two weeks of training at Hormel Foods' headquarters in Austin, Minnesota, and are set to embark on a year-long nationwide tour. Fans can follow their journey on Instagram and TikTok, and even request the NUTmobile to stop at local events via www.RequestTheNutmobile.com.

Positive

• Introduction of three new energetic and talented Peanutters.
• Year-long nationwide tour to engage with fans and promote the brand.
• Two weeks of specialized training at Hormel Foods' headquarters.
• Social media engagement through Instagram and TikTok.
• Opportunity for fans to request the NUTmobile for local events.

Negative

• No direct financial or revenue-related information provided.
• Potential high expenditure for the nationwide tour and training.

From acting in national TV ads to musical theatre and public-relations events, this trio of nutty brand ambassadors is set to hit the streets and 'shell-ebrate' with their peanut-loving fans

AUSTIN, Minn., June 18, 2024 /PRNewswire/ -- Then there were three! After combing through hundreds of applications and videos from multi-talented candidates all vying for a chance to cruise the country in the 26-foot NUTmobile with the iconic MR. PEANUT^®, the PLANTERS^® brand is excited to introduce the world to its newest class of Peanutters.

This year's nutty crew was handpicked for their exuberant personalities and love for adventure. The three new Peanutters spent the last two weeks training in Austin, Minnesota, at the world headquarters of Hormel Foods. Today, they begin their nutty escapades piloting the beloved NUTmobile on a year-long, east-to-west nut crackin' fest!

Without further ado, let's meet the latest crop of PLANTERS^® Peanutters:

Jessie Carl (aka Peanut Butter and Jessie) — This Rochester Hills, Michigan, native graduated from the University of Northern Colorado with a degree in Musical Theatre. She has starred in over 30 theatrical productions, feature and short films. In her free time, you can find Carl crocheting, singing or snuggling with cats at the humane society – plus she loves PLANTERS^® Cinnamon and Brown Sugar Cashews!

Katie Krupinski (aka MacaKatie Nut) — Born and raised in the suburbs of Chicago (Homer Glen, Illinois), Krupinkski graduated from Texas State University with a degree in Public Relations. This talented Bobcat has salty social media and marketing skills. In a nutshell, she loves meeting new people, being active and eating some PLANTERS^® Honey Roasted Peanuts!

Ryan Connors (aka Honey Roasted Ryan) — A graduate of Loyola Marymount University with a degree in Communications Studies, this Manhasset, New York, native has starred in national TV commercials for brands including Downy Wrinkle Guard, Quicken Loans and Yahoo Fantasy Football. In his spare time Connors enjoys traveling throughout the U.S. with family, and kicking back with a bag of PLANTERS^® Salt & Vinegar Cashews.

"I'm thrilled to welcome this year's class of Peanutters really caught my eye," said MR. PEANUT^®, the dapper legume and spokesperson for the PLANTERS^® brand. "Their passion for adventure and love for the PLANTERS^® brand is unmatched. I have no doubt they will make me proud by bringing smiles to every community we visit. I'm excited to have a 'shell of a time' with them on our many upcoming adventures."

Over the next 12 months, fans of the brand can ask to have the NUTmobile stop at their events, such as youth sporting events, neighborhood block parties, 5K races and other fun activities, by submitting a request at www.RequestTheNutmobile.com.

Be sure to keep an eye out for MR. PEANUT^® and the NUTmobile on social media. Follow along on Instagram (@plantersnutmobileofficial) and TikTok (@plantersnutmobile).

About the PLANTERS^® Brand
Founded in 1906 in Wilkes-Barre, Pa., the PLANTERS^® brand has been the ultimate snacking solution for consumers for over a century, with a vast portfolio of peanuts, snackable nut mixes, seeds, and so much more. No matter what you're craving — salted, unsalted, dry roasted, honey roasted, whole nuts, half nuts, peanuts, cashews, mixed nuts — PLANTERS^® products have you covered. The PLANTERS^® brand is also home to the beloved MR. PEANUT^® character, who is currently touring the streets of America in his world-famous NUTmobile. Fans of the PLANTERS^® brand can request the world's largest peanut on wheels by submitting a request at plantersnutmobile.com/request. For more information on all PLANTERS^® products, visit planters.com.

About Hormel Foods — Inspired People. Inspired Food.^™ 
Hormel Foods Corporation (NYSE: HRL), based in Austin, Minnesota, is a global branded food company with over $12 billion in annual revenue across more than 80 countries worldwide. Its brands include Planters^®, Skippy^®, SPAM^®, Hormel^® Natural Choice^®, Applegate^®, Justin's^®, Wholly^®, Hormel^® Black Label^®, Columbus^®, Jennie-O^® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America's most responsible companies by Newsweek, recognized on Fast Company's list of the 100 Best Workplaces for Innovators, received a perfect score of 100 on the 2023–24 Corporate Equality Index and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.^™ — to bring some of the world's most trusted and iconic brands to tables across the globe. For more information, visit hormelfoods.com.

Contact:	Media Relations
	Hormel Foods
	media@hormel.com

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/the-planters-brand-proudly-announces-new-crop-of-peanutters-to-pilot-the-iconic-nutmobile-302173872.html

SOURCE Hormel Foods Corporation

FAQ

Who are the new Peanutters for the PLANTERS® brand?

The new Peanutters are Jessie Carl, Katie Krupinski, and Ryan Connors.

What is the NUTmobile?

The NUTmobile is a 26-foot vehicle promoting the PLANTERS® brand, piloted by the Peanutters.

How long will the new Peanutters be on tour?

The new Peanutters will be on a year-long nationwide tour.

How can fans request the NUTmobile to stop at their events?

Fans can request the NUTmobile to stop at their events by submitting a request at www.RequestTheNutmobile.com.

Where did the new Peanutters receive their training?

The new Peanutters received their training at Hormel Foods' headquarters in Austin, Minnesota.