The Makers of the WHOLLY® GUACAMOLE Brand Introduce Extra Chunky Restaurant Style Guacamole

Rhea-AI Summary

The makers of WHOLLY® GUACAMOLE, America's No. 1 refrigerated guacamole brand, have introduced their latest product: WHOLLY® GUACAMOLE Extra Chunky Restaurant Style guacamole. This new product is crafted with real hand-scooped Hass avocados, tomatoes, red onions, cilantro, lime juice, jalapeño peppers, and spices to provide a medium heat kick. It aims to replicate the restaurant guacamole experience at home, catering to over 62% of consumers who are shifting towards home meals. Available in multiple sizes at various grocery retailers, this product targets those looking for convenient, authentic-tasting guacamole.

Positive

• Introduction of a new product that caters to consumer demand for authentic, restaurant-style guacamole at home.
• Utilizes real, hand-scooped Hass avocados and fresh ingredients, appealing to quality-conscious consumers.
• Multiple size options (7.5-ounce, 15-ounce bowls, 2-ounce minis in 4- and 6-pack collections) provide flexibility for different consumer needs.
• Available at major grocery retailers including Kroger, Meijer, and Food Lion, ensuring wide distribution.

Negative

• No financial data provided to support potential revenue growth from the new product.
• The press release does not address potential supply chain issues related to fresh ingredient sourcing.

America's No.1 refrigerated guacamole brand* responds to consumers' desire for authentic, tableside guacamole flavors at home

ORANGE, Calif., May 29, 2024 /PRNewswire/ -- The makers of the WHOLLY^® GUACAMOLE brand, America's No. 1 refrigerated guacamole, today announced their latest creation: WHOLLY^® GUACAMOLE Extra Chunky Restaurant Style guacamole. With more than half of consumers** considering restaurant guacamole to be the "gold standard," the latest brand innovation delivers on consumer taste preferences by bridging the gap between tableside guacamole and wanting to enjoy the same craveable guacamole at home.

"A large majority (62%**) of people are changing their spending habits — and stretching their dollars further with meals at home," said Chris Monahan, brand manager of WHOLLY^® products. "This trend inspired us to recreate the tableside guac experience in a convenient format for our fans, so they can enjoy the same great flavor of their favorite Mexican restaurant in the comfort of their homes. Because it's made with real, hand-scooped Hass avocados, chunky vegetables and authentic spices, it's a delicious and appealing option that is as close as it gets to a restaurant experience."

WHOLLY^® GUACAMOLE Extra Chunky Restaurant Style is made with tasty chunks of real, 100% Hass avocados — which are always hand-scooped at the height of freshness — tomatoes and red onions, as well as cilantro, lime juice, jalapeño peppers and the perfect blend of seasonings to give it a medium heat kick. Prime for dipping, dolloping and adding as an ingredient for any lunch/dinner meal or snack, this will quickly become a grocery-list staple that delights tastebuds and leaves people craving more.

WHOLLY^® GUACAMOLE Extra Chunky Restaurant Style comes in 7.5-ounce and 15-ounce bowls, and minis, with 4- and 6-pack collections of 2-ounce portions. Products are available at your local grocery retailer, including Kroger, Meijer, Food Lion and more.

To learn more about WHOLLY^® GUACAMOLE products, visit www.eatwholly.com and follow the brand on Facebook, Instagram and TikTok.

ABOUT THE WHOLLY^® BRAND
The WHOLLY^® brand, leader in ready-to-eat avocado products, is best known for WHOLLY^® GUACAMOLE, America's No. 1 refrigerated guacamole, and WHOLLY^® AVOCADO. Known for food safety and quality, all WHOLLY^® products are made with hand-scooped Hass avocados and are gluten free with no preservatives added. High-pressure technology (HPT) is used to help extend the shelf life of the products and maintain the avocado's delicious flavors and nutrients while eliminating potentially harmful bacteria. The WHOLLY^® brand is part of MegaMex Foods, one of the fastest growing Mexican food companies in the U.S. focused on re-imagining Mexican flavor. For more information and recipe ideas, visit www.eatwholly.com.

ABOUT MEGAMEX FOODS
MegaMex Foods, one of the fastest growing Mexican food companies in the US, is focused on reimagining Mexican flavor in restaurants and home kitchens across the country. MegaMex Foods is proudly committed to authentic ingredients and providing a real solution for achieving true Mexican flavors with trusted products including WHOLLY^®, LA VICTORIA^®, CHI-CHI'S^® HERDEZ^®, EMBASA^®, DOÑA MARÍA^®, BÚFALO^® and DON MIGUEL^® brands. Founded by Herdez del Fuerte and Hormel Foods (NYSE: HRL), MegaMex Foods is headquartered in Orange, California, with facilities in Texas and Mexico. MegaMex Foods has two operating plants, numerous manufacturing partners and over 4,000 employees. For more information, visit www.megamexfoods.com and www.mmxfoodservice.com.

*Based on last 52 week IRI data **Decision Point Rfg Guac Research, Circana Eating Patterns 2023, CNBC June 2023, NPF – Future of Dinner

View original content to download multimedia:https://www.prnewswire.com/news-releases/the-makers-of-the-wholly-guacamole-brand-introduce-extra-chunky-restaurant-style-guacamole-302157231.html

SOURCE WHOLLY GUACAMOLE

FAQ

What is the new product introduced by WHOLLY® GUACAMOLE?

WHOLLY® GUACAMOLE has introduced Extra Chunky Restaurant Style guacamole.

What ingredients are used in WHOLLY® GUACAMOLE Extra Chunky Restaurant Style?

The product is made with hand-scooped Hass avocados, tomatoes, red onions, cilantro, lime juice, jalapeño peppers, and spices.

Where can I buy WHOLLY® GUACAMOLE Extra Chunky Restaurant Style?

It is available at various grocery retailers including Kroger, Meijer, Food Lion, and more.

What sizes are available for WHOLLY® GUACAMOLE Extra Chunky Restaurant Style?

It comes in 7.5-ounce and 15-ounce bowls, and minis in 4- and 6-pack collections of 2-ounce portions.

Why was WHOLLY® GUACAMOLE Extra Chunky Restaurant Style introduced?

The product was introduced to meet consumer demand for authentic, restaurant-style guacamole that can be enjoyed at home.