The makers of the CORN NUTS® brand introduce a bold new flavor to the snacking aisle - CORN NUTS® Mexican Street Corn flavored crunchy corn kernels

Rhea-AI Summary

Hormel Foods has launched a new flavor of CORN NUTS^® – Mexican Street Corn. The flavor is inspired by elotes, featuring chili and citrus notes that complement the signature crunch of the snack. Robbie Koons, the brand manager, emphasized the excitement for this new addition, which aims to broaden the flavor portfolio since Hormel's acquisition of the brand in 2021. The eye-catching packaging will attract consumers looking for snacks at stores, gas stations, and convenience outlets. CORN NUTS^® already has classic flavors like original, ranch, and barbeque in its lineup. The new flavor is expected to resonate with fans and can be found in various retail locations.

Positive

• Launch of a new CORN NUTS^® flavor, Mexican Street Corn, expanding product portfolio.
• The new flavor is inspired by elotes, appealing to a diverse consumer base.
• Bold packaging design expected to attract more shelf space and consumer attention.

Negative

• None.

AUSTIN, Minn., April 25, 2023 /PRNewswire/ -- The makers of the CORN NUTS^® brand are recommending you get your ear plugs ready for all the crunching because they are announcing their latest flavor, CORN NUTS^® Mexican Street Corn flavor crunchy corn kernels. Inspired by elotes, a classic Mexican corn snack roasted and served right on the cob, the chili and citrus flavors pair perfectly with the distinct crunch of CORN NUTS^® snacks.

"Seriously, these are really great and it's only fitting that an iconic corn kernel snack takes on this flavor profile. We're very excited to have the Mexican Street Corn flavor join the ranks of the classic CORN NUTS^® varieties people love," said Robbie Koons, CORN NUTS^® brand manager. "Since Hormel Foods acquired the brand in 2021, we have been working to innovate and expand the flavor portfolio. The addition of the bold and flavorful Mexican Street Corn flavor is sure to become a favorite amongst many fans."

The distinct late-night neon look of the package will stand out with other classic flavors like original, ranch and barbeque. CORN NUTS^® crunchy corn snacks are perfect for on-the-go snacking, or as a tasty addition to a packed lunch or snack drawer and can be found on the shelves of your favorite grocery stores, gas stations, convenience stores, and other places where only the finest crunchy snacks can be found.

For more information, please visit www.cornnuts.com.

ABOUT HORMEL FOODS — Inspired People. Inspired Food.™
Hormel Foods Corporation, based in Austin, Minn., is a global branded food company with over $12 billion in annual revenue across more than 80 countries worldwide. Its brands include Planters^®, SKIPPY^®, SPAM^®, Hormel^® Natural Choice^®, Applegate^®, Justin's^®, WHOLLY^®, Hormel^® Black Label^®, Columbus^®, Jennie-O^® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named on the "Global 2000 World's Best Employers" list by Forbes magazine for three years, is one of Fortune magazine's most admired companies, has appeared on the "100 Best Corporate Citizens" list by 3BL Media 13 times, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.™ — to bring some of the world's most trusted and iconic brands to tables across the globe. For more information, visit www.hormelfoods.com and http://csr.hormelfoods.com/.

Contact:              
Hormel Foods Media Relations 
507-434-6352                                                    
media@hormel.com          

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SOURCE Hormel Foods Corporation

FAQ

What is the new flavor launched by Hormel Foods for CORN NUTS?

Hormel Foods has launched a Mexican Street Corn flavor for its CORN NUTS brand.

When was the Mexican Street Corn flavor for CORN NUTS announced?

The Mexican Street Corn flavor was announced on April 25, 2023.

Where can consumers find the new Mexican Street Corn CORN NUTS?

The new flavor can be found in grocery stores, gas stations, and convenience stores.

What inspired the new CORN NUTS flavor release?

The new flavor is inspired by elotes, a traditional Mexican corn snack.

Who is the brand manager for CORN NUTS?

Robbie Koons is the brand manager for CORN NUTS.