THE MAKERS OF HORMEL® CHILI CREATE FIRST-EVER CHILI CHEESE KEG

Rhea-AI Summary

Hormel, known for its iconic chili, has launched the first-ever Hormel® Chili Cheese Keg, a game-changing appetizer for Big Game gatherings. This keg combines chili and cheese in a functional half-barrel, offering 15 gallons of delicious dip. Fans can enter a sweepstakes from Jan. 26 to Feb. 6, 2022, for a chance to win one, which will be delivered before the Big Game on Feb. 13, 2022. The keg provides nearly 300 servings and features a warming element and tap handle in the shape of a Hormel® Chili can, enhancing the game day experience.

Positive

• Launch of the Hormel® Chili Cheese Keg as a unique product innovation.
• Engagement of consumers through a sweepstakes, increasing brand awareness.
• Product designed to serve a large audience, enhancing value for gatherings.

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• None.

AUSTIN, Minn., Jan. 27, 2022 /PRNewswire/ -- The makers of Hormel^® Chili, America's iconic No. 1 selling chili brand*, today unveiled the first-ever Hormel^® Chili Cheese Keg, a revolutionary gameday appetizer innovation that combines delicious Hormel^® Chili and cheese inside a fully functioning half-barrel keg. From Jan. 26 to Feb. 6, 2022, fans can visit HormelChiliCheeseKeg.com for the chance to "Tap into Greatness" by entering for a chance to win a Hormel^® Chili Cheese Keg for their Big Game gathering.

The Hormel^® Chili Cheese Keg provides a massive upgrade to football fans' Big Game food spread – instantly making the lucky winner a game day hero. In an innovation miracle, this unique vessel was designed and fabricated to provide 15 gallons of hot, delicious Hormel^® Chili Cheese dip right from the tap for people to enjoy throughout the game.

The keg features a proprietary adjustable internal heating element, a tap handle in the shape of the iconic Hormel^® Chili can, and a chili-cheese pump that ensures optimal pouring. Using a specially engineered internal cauldron, the keg can also be refilled for later use. At full capacity, the keg provides nearly three hundred 4 oz. servings of Hormel^® Chili Cheese fan fuel to power game day gatherings. To learn more about the Hormel^® Chili Cheese Keg, watch the video here.

The winner of the sweepstakes will have the Hormel^® Chili Cheese Keg hand delivered to their home for their Big Game festivities on Feb. 13, 2022.

"We know fans want to snack big when they watch the most important football game of the year, but they also want to add some excitement to their usual options," said Corrine Hjelmen, Hormel^® Chili Brand Manager. "We thought what better way to show our fans how Hormel^® Chili can pour on the excitement than by creating a never-before attempted innovation – the Hormel^® Chili Cheese Keg – that would become the life of their Big Game party."

The Hormel^® Chili Cheese Keg is the latest extension of the brand's "Pour On" marketing campaign, originally introduced in January 2020, to highlight Hormel^® Chili as the easiest way to add excitement to mundane meals. In a new television commercial also released today called "Chili Cheese Hands," a group of friends are watching football and the gathering is transformed into an over-the-top party after tasting Hormel^® Chili Cheese Dip, with guests' arms reaching across the room and intertwining as each vies for their own taste of this mouthwatering dip. Click here to watch the spot.

For more information about Hormel^® Chili, including recipes, nutritional information and where to buy, visit www.hormel.com/brands/hormelchili or follow the brand on social media at www.facebook.com/hormel.chili, www.twitter.com/hormelchili, www.instagram.com/hormelchili, and www.pinterest.com/hormelchili. 

*based on latest 52-week IRI data

ABOUT HORMEL FOODS – INSPIRED PEOPLE. INSPIRED FOOD.^™ 
Hormel Foods Corporation, based in Austin, Minn., is a global branded food company with over $11 billion in annual revenues across 75 countries worldwide. Its brands include Planters^®, SKIPPY^®, SPAM^®, Hormel^® Natural Choice^®, Applegate^®, Justin's^®, Columbus^®, Wholly^®, Hormel^® Black Label^® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named on the "Global 2000 World's Best Employers" list by Forbes magazine for three years, is one of Fortune magazine's most admired companies, has appeared on Corporate Responsibility Magazine's "The 100 Best Corporate Citizens" list for the 12 years, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.™ — to bring some of the world's most trusted and iconic brands to tables across the globe. For more information, visit www.hormelfoods.com and https://csr.hormelfoods.com/. 

Contact:	Hormel Foods Media
	media@hormel.com

 

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SOURCE Hormel Foods Corporation

FAQ

What is the Hormel® Chili Cheese Keg?

The Hormel® Chili Cheese Keg is a 15-gallon keg that dispenses Hormel® Chili and cheese dip, designed for game day gatherings.

When can fans enter the sweepstakes for the Hormel® Chili Cheese Keg?

Fans can enter the sweepstakes from January 26 to February 6, 2022.

When will the winner receive the Hormel® Chili Cheese Keg?

The winner will receive the Hormel® Chili Cheese Keg delivered to their home before the Big Game on February 13, 2022.

How many servings does the Hormel® Chili Cheese Keg provide?

The keg can provide nearly 300 servings of Hormel® Chili Cheese dip.