SKIPPY® Peanut Butter Team Announces New Advertising Campaign - "Go To Your SKIPPY® Place™"

Rhea-AI Summary

Hormel Foods has launched a new advertising campaign for SKIPPY peanut butter titled Go To Your SKIPPY Place™, aimed at encouraging consumers to take a break and enjoy their favorite snack. The campaign features national TV spots titled 'Puppy Parenting' and 'Fun Aunt', showcasing joyful moments with pets and children. Brand manager Jennesa Kinscher highlights the importance of small moments of relaxation in today's hectic environment. The campaign is part of a broader strategy to connect emotionally with consumers.

Positive

• National ad campaign launched to promote SKIPPY peanut butter.
• Campaign aims to connect emotionally with consumers, addressing stress relief.
• TV spots showcase relatable, joyful moments, potentially boosting brand loyalty.

Negative

• None.

AUSTIN, Minn., June 22, 2020 /PRNewswire/ -- There are as many versions of "happy places" as there are people who have them, but if you're a peanut butter lover, only one escape will do: Go To Your SKIPPY^® Place™.

That's the premise of the new ad campaign launched today by the makers of SKIPPY^® peanut butter. The national campaign was created to remind people that no matter what else is going on, you deserve to give yourself an occasional timeout and a peanut butter snack.

"More than ever, we realize that sometimes all you need is a little break or a reminder to slow down and take a minute to yourself," said Jennesa Kinscher, brand manager for SKIPPY^® peanut butter.

The campaign's spots – airing nationally today throughout the United States – are fueled with music and rich images of some of life's special moments. Who can resist puppies and kids? Spoiler alert: Both make an appearance, creating a bit of adorable mayhem in the process. And suddenly, a simple scoop or smear of SKIPPY^® peanut butter transports the lead characters to a place of relaxation and indulgence.

"This campaign does an amazing job of recognizing some everyday situations that could be stressful, but when you're able to take a quick break from reality with something as simple as SKIPPY^® peanut butter, you give yourself a few stolen moments in which to forget about the chaos," Kinscher said.

The Go To Your SKIPPY^® Place™ campaign, developed with BBDO Minneapolis, is rolling out with two spots: "Puppy Parenting" and "Fun Aunt." They are airing on national television and various digital and social channels. 

The anthem spots from the campaign can be viewed at www.peanutbutter.com.

Media planning and buying for the campaign was done by PHD Worldwide.

For more information about SKIPPY^® peanut butter products, including recipes, nutritional information and where to buy them, visit -1%26h%3D363768508%26u%3Dhttp%253A%252F%252Fwww.peanutbutter.com%252F%26a%3Dwww.peanutbutter.com&a=www.peanutbutter.com" rel="nofollow">www.peanutbutter.com or follow the brand on social media at -1%26h%3D2638126133%26u%3Dhttp%253A%252F%252Fwww.facebook.com%252FSkippy%26a%3Dwww.Facebook.com%252FSkippy&a=www.Facebook.com%2FSkippy" rel="nofollow">www.Facebook.com/Skippy, -1%26h%3D3905477386%26u%3Dhttp%253A%252F%252Fwww.instagram.com%252FSkippyBrand%26a%3Dwww.Instagram.com%252FSkippyBrand&a=www.Instagram.com%2FSkippyBrand" rel="nofollow">www.Instagram.com/SkippyBrand and -1%26h%3D2666413425%26u%3Dhttp%253A%252F%252Fwww.twitter.com%252FSkippy%26a%3Dwww.Twitter.com%252FSkippy&a=www.Twitter.com%2FSkippy" rel="nofollow">www.Twitter.com/Skippy.

ABOUT HORMEL FOODS – INSPIRED PEOPLE. INSPIRED FOOD.™
Hormel Foods Corporation, based in Austin, Minn., is a global branded food company with over $9 billion in annual revenue across more than 80 countries worldwide. Its brands include SKIPPY^®, SPAM^®, Hormel^® Natural Choice^®, Applegate^®, Justin's^®, Wholly^®, Hormel^® Black Label^®, Columbus^® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named on the "Global 2000 World's Best Employers" list by Forbes magazine for three straight years, is one of Fortune magazine's most admired companies, has appeared on Corporate Responsibility Magazine's "The 100 Best Corporate Citizens" list for the 12^th year in a row, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.™ — to bring some of the world's most trusted and iconic brands to tables across the globe. For more information, visit www.hormelfoods.com and http://csr.hormelfoods.com/.

Contact:	Brian Olson
	507-437-5345
	media@hormel.com

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SOURCE Hormel Foods Corporation

FAQ

What is the new advertising campaign launched by Hormel Foods for SKIPPY?

The new advertising campaign is titled 'Go To Your SKIPPY Place™', aimed at encouraging consumers to take a break and enjoy SKIPPY peanut butter.

When was the SKIPPY advertising campaign launched?

The SKIPPY advertising campaign was launched on June 22, 2020.

What themes are featured in the SKIPPY peanut butter campaign?

The campaign features themes of relaxation and joy, highlighting moments with pets and children.

Which agency developed the SKIPPY advertising campaign?

The SKIPPY advertising campaign was developed in collaboration with BBDO Minneapolis.

Where can the SKIPPY campaign ads be viewed?

The SKIPPY campaign ads can be viewed on national television and various digital and social media channels.