Makers of HORMEL® BLACK LABEL® Bacon Launch First-Ever Co-Branded Bacon with CINNAMON TOAST CRUNCH™
The makers of HORMEL® BLACK LABEL® Bacon are launching the category's first-ever co-branded bacon in partnership with CINNAMON TOAST CRUNCH™ cereal. This -edition product features thick-cut bacon hand-rubbed with CINNADUST™ seasoning blend, offering a unique sweet and savory flavor combination. BLACK LABEL® CINNAMON TOAST CRUNCH™ Bacon will be available starting September 16 at select Walmart locations, followed by select Kroger stores.
This collaboration brings together two brands with passionate fanbases, aiming to deliver a craveable product suitable for various eating occasions. The makers of HORMEL® BLACK LABEL® Bacon plan to continue introducing unexpected partnerships and -time products in 2025 and beyond.
I produttori del HORMEL® BLACK LABEL® Bacon stanno lanciando il primo bacon co-branded della categoria in collaborazione con il cereale CINNAMON TOAST CRUNCH™. Questo prodotto in edizione limitata presenta bacon a fette spesse, massaggiato a mano con una miscela di spezie chiamata CINNADUST™, offrendo una combinazione unica di sapori dolci e salati. Il BLACK LABEL® CINNAMON TOAST CRUNCH™ Bacon sarà disponibile a partire dal 16 settembre in selezionati punti vendita Walmart, seguito da alcune negozi Kroger.
Questa collaborazione riunisce due marchi con appassionati fan, con l'obiettivo di offrire un prodotto irresistibile adatto a varie occasioni di consumo. I produttori del HORMEL® BLACK LABEL® Bacon intendono continuare a introdurre partnership inaspettate e prodotti innovativi nel 2025 e oltre.
Los creadores del HORMEL® BLACK LABEL® Bacon están lanzando el primer tocino co-branded de la categoría en asociación con el cereal CINNAMON TOAST CRUNCH™. Este producto de edición limitada cuenta con tocino cortado grueso, masajeado a mano con una mezcla de especias llamada CINNADUST™, ofreciendo una combinación única de sabores dulces y salados. El BLACK LABEL® CINNAMON TOAST CRUNCH™ Bacon estará disponible a partir del 16 de septiembre en ubicaciones seleccionadas de Walmart, seguido por algunas tiendas Kroger.
Esta colaboración reúne a dos marcas con bases de fanáticos apasionados, con el objetivo de ofrecer un producto irresistible adecuado para diversas ocasiones de consumo. Los creadores del HORMEL® BLACK LABEL® Bacon planean seguir introduciendo asociaciones inesperadas y productos innovadores en 2025 y más allá.
HORMEL® BLACK LABEL® Bacon의 제작자들이 CINNAMON TOAST CRUNCH™ 시리얼과 협력하여 카테고리 최초의 공동 브랜드 베이컨을 출시합니다. 이 한정판 제품은 두꺼운 조각의 베이컨을 손으로 문질러 만든 CINNADUST™ 양념 블렌드로 맛을 내어 독특한 단짠 조화로운 맛을 제공합니다. BLACK LABEL® CINNAMON TOAST CRUNCH™ Bacon은 9월 16일부터 선정된 월마트 매장에서 구매 가능하며, 이어서 일부 크로거 매장에서도 출시됩니다.
이 협업은 열정적인 팬층을 가진 두 브랜드를 결합하여 다양한 식사 상황에 적합한 맛있는 제품을 제공하는 것을 목표로 합니다. HORMEL® BLACK LABEL® Bacon의 제작자들은 2025년 및 그 이후에 예상치 못한 파트너십과 혁신적인 제품을 계속해서 선보일 계획입니다.
Les fabricants du HORMEL® BLACK LABEL® Bacon lancent le tout premier bacon co-brandé de la catégorie en partenariat avec le céréale CINNAMON TOAST CRUNCH™. Ce produit en édition limitée propose du bacon coupé épais, frotté à la main avec un mélange d'assaisonnement appelé CINNADUST™, offrant une combinaison unique de saveurs sucrées et salées. Le BLACK LABEL® CINNAMON TOAST CRUNCH™ Bacon sera disponible à partir du 16 septembre dans certaines enseignes Walmart, puis dans certains magasins Kroger.
Cette collaboration réunit deux marques ayant des bases de fans passionnées, visant à offrir un produit irrésistible adapté à diverses occasions de consommation. Les fabricants du HORMEL® BLACK LABEL® Bacon prévoient de continuer à introduire des partenariats inattendus et des produits innovants en 2025 et au-delà.
Die Hersteller des HORMEL® BLACK LABEL® Bacon bringen in Partnerschaft mit dem Müsli CINNAMON TOAST CRUNCH™ den ersten Co-Branding-Bacon der Kategorie auf den Markt. Dieses limitierte Produkt verfügt über dicke Bacon-Scheiben, die von Hand mit einer Gewürzmischung namens CINNADUST™ eingerieben sind und eine einzigartige süße und herzhafte Geschmackskombination bieten. Der BLACK LABEL® CINNAMON TOAST CRUNCH™ Bacon wird ab dem 16. September in ausgewählten Walmart-Filialen erhältlich sein, gefolgt von ausgewählten Kroger-Märkten.
Diese Zusammenarbeit vereint zwei Marken mit leidenschaftlichen Fangemeinden und zielt darauf ab, ein begehrenswertes Produkt zu liefern, das für verschiedene Essensgelegenheiten geeignet ist. Die Hersteller des HORMEL® BLACK LABEL® Bacon planen, auch in 2025 und darüber hinaus weiterhin unerwartete Partnerschaften und originelle Produkte einzuführen.
- Launch of innovative co-branded product, potentially attracting new customers
- Partnership with a popular cereal brand, leveraging combined brand recognition
- -edition status may create demand and urgency among consumers
- Distribution through major retailers Walmart and Kroger
- Plans for future collaborations and -time products, indicating ongoing innovation strategy
- availability may restrict potential sales volume
- Niche product may not appeal to all bacon consumers
Insights
This collaboration between HORMEL® BLACK LABEL® Bacon and CINNAMON TOAST CRUNCH™ represents an innovative product launch in the bacon category. While it's an interesting marketing move, its impact on Hormel Foods' overall business is likely . The product's niche appeal and distribution (select Walmart and Kroger stores) suggest it's more of a brand awareness play than a significant revenue driver.
From a market perspective, this launch demonstrates Hormel's effort to capitalize on flavor trends and appeal to younger consumers. The sweet-savory combination aligns with current culinary trends, potentially attracting new customers to the bacon category. However, the availability and novelty factor make it challenging to predict long-term success or impact on Hormel's stock performance.
Investors should view this as a low-risk, brand-building initiative rather than a game-changing product launch. While it may generate buzz, it's unlikely to significantly move the needle on Hormel's financials in the short term.
Starting on Sept. 16, fans can purchase this 'baconic' collaboration at select retailers nationwide
Two brands with a passionate fanbase, this craveable collaboration is meant for snacking, pairing and enjoying during any hour of the day. As the boldest of all bacon brands and a leader in product and flavor innovation, the makers of HORMEL® BLACK LABEL® Bacon bring unrivaled expertise to the partnership with CINNAMON TOAST CRUNCH™ — an iconic cereal from General Mills with a cult-like following. BLACK LABEL® CINNAMON TOAST CRUNCH™ Bacon officially takes bacon to the next level.
"Sweet and savory is such a classic combination, and blasting BLACK LABEL® bacon with our CINNADUST™ seasoning blend is a no-brainer to deliver the epic flavor our fans love in even more ways," said Brandon Tyrrell, senior marketing manager for CINNAMON TOAST CRUNCH™ cereal.
BLACK LABEL® CINNAMON TOAST CRUNCH™ Bacon will be on shelves beginning on Sept. 16 at select Walmart locations. In the coming weeks, the product will be available at select Kroger stores while supplies last.
"It doesn't get more iconic than HORMEL® BLACK LABEL® Bacon and CINNAMON TOAST CRUNCH™ cereal, so we went big with our first-ever co-branded bacon product," said Aly Sill, senior brand manager for HORMEL® BLACK LABEL® Bacon. "We're excited to bring fans a bacon that is packed with flavor and blasted with CINNADUST™ seasoning blend for any eating occasion."
Following the announcement of BLACK LABEL® CINNAMON TOAST CRUNCH™ Bacon, the makers of HORMEL® BLACK LABEL® Bacon will continue to bring fans the unexpected with more delicious partnerships and limited-time products in 2025 and beyond.
For more information about HORMEL® BLACK LABEL® Bacon, including products, recipes and a store locator, visit www.BlackLabelBacon.com and follow the HORMEL® BLACK LABEL® Bacon brand on Instagram, TikTok, X and Facebook.
About the Hormel® Black Label® Brand
Bacon plays a larger-than-life role in consumers' lives. It's more than food. It's a symbol, a feeling, an experience. That's what the makers of the Hormel® Black Label® brand believe. First established in 1963, the Hormel® Black Label® brand is the fastest-growing bacon brand in America and continues to push the bacon world forward, offering a portfolio of flavor-forward products that no other brand can match. For more information on all Hormel® Black Label® products, including nutritional information, recipes and where to buy, visit blacklabelbacon.com.
About Hormel Foods — Inspired People. Inspired Food.™
Hormel Foods Corporation (NYSE: HRL), based in
About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino's, Annie's, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2024 net sales of
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SOURCE Hormel Foods Corporation
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