Hormel® Chili Brand on the Hunt for Fans' Most Creative Chili Recipes

Rhea-AI Summary

Hormel Chili, the top-selling chili brand in the U.S., is inviting fans to submit creative recipes for the inaugural Hormel Chili Creations cookbook. Submissions are open until 11:59 p.m. CDT on August 29, 2021, with selected recipes featured in the cookbook set to launch later this year. Additionally, Hormel Foods will donate up to $10,000 to Autism Speaks for every recipe submitted. Hormel Chili aims to showcase its versatility beyond being enjoyed in a bowl, as noted by brand manager Sarah Johnson.

Positive

• Engagement with fans through recipe submissions potentially boosts brand loyalty.
• Promoting versatility of Hormel Chili can attract a broader consumer base.
• Charitable donation to Autism Speaks enhances corporate social responsibility.

Negative

• None.

AUSTIN, Minn., Aug. 5, 2021 /PRNewswire/ -- The makers of Hormel^® Chili, America's iconic No. 1 selling chili brand*, have set out in search of their fans' most creative Hormel^® Chili-inspired recipe ideas to be considered for placement in the first ever Hormel^® Chili Creations cookbook.

Chapters of the cookbook aim to inspire unique chili recipe creations using Hormel^® Chili in various apps and snacks, quick family meals, tailgate fan favorites and even campfire and grilling creations. Hormel^® Chili fans are asked to submit their own unique Hormel^® Chili-inspired recipe for a chance to be selected for the cookbook, which is publishing later this year.

"Only one third of our chili is enjoyed simply in a bowl," said Sarah Johnson, Hormel^® chili brand manager. "Hormel^® Chili is such a versatile product line with so many uses, so we are eager to see what our biggest fans can come up with."

Now, until 11:59 p.m. CDT on Aug. 29, unique recipes can be submitted at hormelchilicreations.com for a chance to be featured in the cookbook. The Hormel^® Chili brand team will be tasting, testing and selecting which lucky fans will get to take their recipe "out of the bowl" and into the first ever Hormel^® Chili Creations cookbook.

For every recipe submitted, Hormel Foods will be donating (up to $10,000) to Autism Speaks.

For more information about Hormel^® chili, including recipes, nutritional information and where to buy, visit www.hormel.com/brands/hormelchili or follow the brand on social media at www.facebook.com/hormel.chili, www.twitter.com/hormelchili, www.instagram.com/hormelchili, and www.pinterest.com/hormelchili.

*based on latest 52-week IRI data

ABOUT HORMEL FOODS — Inspired People. Inspired Food.™

Hormel Foods Corporation, based in Austin, Minn., is a global branded food company with over $9 billion in annual revenue across more than 80 countries worldwide. Its brands include Planters^®, SKIPPY^®, SPAM^®, Hormel^® Natural Choice^®, Applegate^®, Justin's^®, Wholly^®, Hormel^® Black Label^®, Columbus^® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named on the "Global 2000 World's Best Employers" list by Forbes magazine for three years, is one of Fortune magazine's most admired companies, has appeared on Corporate Responsibility Magazine's "The 100 Best Corporate Citizens" list for 12 years, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.™ — to bring some of the world's most trusted and iconic brands to tables across the globe. For more information, visit www.hormelfoods.com and http://csr.hormelfoods.com/.

Contact:	Brian Olson
	507-437-5345
	media@hormel.com

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/hormel-chili-brand-on-the-hunt-for-fans-most-creative-chili-recipes-301349076.html

SOURCE Hormel Foods Corporation

FAQ

What is the deadline for Hormel Chili recipe submissions?

The deadline for recipe submissions is 11:59 p.m. CDT on August 29, 2021.

What will Hormel Foods do with the recipe submissions?

Hormel Foods will select unique recipes to feature in the first ever Hormel Chili Creations cookbook.

How much will Hormel donate to Autism Speaks?

Hormel Foods will donate up to $10,000 to Autism Speaks for every recipe submitted.

Why is Hormel promoting its Chili products?

Hormel aims to showcase the versatility of its Chili products beyond traditional consumption.

What does the Hormel Chili Creations cookbook feature?

The cookbook will include unique chili recipes ranging from appetizers to family meals and grilling ideas.