Go Nuts! The MR. PEANUT® Character Is Renting His Iconic NUTMOBILE™ Vehicle To Overnight Guests For First Time Ever

Rhea-AI Summary

Hormel Foods introduces a unique experience with the MR. PEANUT® character's vacation home, INN a NUTshell, located in Minnesota. Starting September 17, fans can book a two-night stay for just $3.59, which includes a $1,500 travel stipend and activities to explore local scenery. This initiative celebrates the PLANTERS® brand's new home in Minnesota. Additionally, Hormel will donate $10,000 to Conservation Minnesota, supporting local wildlife preservation efforts. This marketing strategy aims to enhance brand engagement while promoting community values.

Positive

• Innovative marketing strategy with the INN a NUTshell experience enhancing brand engagement.
• Donation of $10,000 to Conservation Minnesota supports community and environmental efforts.

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• None.

AUSTIN, Minn., Sept. 14, 2021 /PRNewswire/ -- As the MR. PEANUT® character settles into his new home at Hormel Foods in Minnesota, he is inviting fans to stay at his vacation home, INN a NUTshell, and enjoy all that the land of 10,000 lakes has to offer.

For the first time ever, the iconic NUTMOBILE™ vehicle will transform into the nuttiest living quarters that transports you into an overnight, immersive PLANTERS® brand experience, of course filled with plenty of PLANTERS® brand products for guests to enjoy. The stay also includes a $1,500 travel stipend and can-nut miss activities where guests can enjoy the beautiful scenery in Minnesota. The best part? This one-of-a-kind, nutty stay is available for $3.59, the cost of a jar of PLANTERS® peanuts.

"As the PLANTERS® brand makes Minnesota home, we want our fans to experience the state like never before with this unique stay," said Rafik Lawendy, head of marketing for the PLANTERS® brand. "We are always looking for ways to add substance to fans' lives and what better way to do that than with this unforgettable experience at the INN a NUTshell."

On September 17 at 12 p.m. CDT, one fan will be able to book a two-night stay at the INN a NUTshell from October 1 through October 3 by visiting MrPeanutInnANutshell.com. You'll have to be quick, because only one fan and a guest will be able to stay in the iconic 26-foot-long peanut on wheels waterfront in Duluth, Minn.

In addition to opening his vacation home, the MR. PEANUT® character and the makers of the PLANTERS® brand will continue to reward Little Acts of Substance in his new home state, the land of 10,000 lakes, with a $10,000 donation to Conservation Minnesota. The PLANTERS® brand recognizes the organization's continued efforts to add substance to the community by working with local residents, leaders and legislators to protect Minnesota's land and wildlife.

To learn more about this nutty stay, visit MrPeanutInnANutshell.com and don't forget to follow along on Twitter (@MrPeanut), Instagram (@mrpeanutofficial) and TikTok (@mrpeanutoriginal) as the MR. PEANUT® character settles into his new home!

ABOUT HORMEL FOODS — Inspired People. Inspired Food. ™

Hormel Foods Corporation, based in Austin, Minn., is a global branded food company with over $9 billion in annual revenue across more than 80 countries worldwide. Its brands include Planters^®, SKIPPY^®, SPAM^®, Hormel^® Natural Choice^®, Applegate^®, Justin's^®, Wholly^®, Hormel^® Black Label^®, Columbus^® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named on the "Global 2000 World's Best Employers" list by Forbes magazine for three years, is one of Fortune magazine's most admired companies, has appeared on Corporate Responsibility Magazine's "The 100 Best Corporate Citizens" list for 12 years, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.™ — to bring some of the world's most trusted and iconic brands to tables across the globe. For more information, visit www.hormelfoods.com and http://csr.hormelfoods.com/.

Contacts:	Media Relations	Taylor Higgins
	Hormel Foods 507-434-6352	ICF Next 312-577-1773
	media@hormel.com	taylor.higgins@icfnext.com

 

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SOURCE Hormel Foods Corporation

FAQ

What is the INN a NUTshell experience offered by Hormel Foods?

The INN a NUTshell is a unique vacation stay in the MR. PEANUT® character's home, allowing guests to enjoy PLANTERS® products and local Minnesota activities.

When can fans book a stay at the INN a NUTshell?

Fans can book a stay beginning September 17, 2021, for the nights of October 1 to October 3.

How much does it cost to stay at the INN a NUTshell?

The experience is priced at $3.59, reflecting the cost of a jar of PLANTERS® peanuts.

What is included with the INN a NUTshell stay?

The stay includes a $1,500 travel stipend and activities to explore the scenic Minnesota area.

Is Hormel Foods making any donations related to the INN a NUTshell experience?

Yes, Hormel Foods will donate $10,000 to Conservation Minnesota to support local land and wildlife preservation.