H&R Block Selects Carmichael Lynch as Lead Brand Agency

Rhea-AI Summary

On August 6, 2021, H&R Block appointed Carmichael Lynch as its strategy and creative lead. This partnership aims to enhance the brand's transformation journey under the Block Horizons 2025 strategy, focusing on small businesses, financial products, and consumer taxes. Julius Lai, H&R Block's CMO, emphasized the agency's strategic vision as crucial for their growth. Carmichael Lynch will also collaborate with Gale for media planning, analytics, and CRM efforts. This initiative has garnered attention from both Wall Street and media due to its focus on equitable financial products.

Positive

• H&R Block is implementing a 5-year growth strategy, Block Horizons 2025, focusing on small business solutions and financial products.
• The partnership with Carmichael Lynch could enhance brand transformation and customer engagement.

Negative

• None.

MINNEAPOLIS, Aug. 6, 2021 /PRNewswire/ -- Carmichael Lynch announced it has been named the strategy and creative lead for H&R Block, the iconic brand founded by brothers Henry and Richard Bloch in 1955. The agency will be responsible for the brand's strategy, creative and social media. Sister agency Carmichael Lynch Relate will handle public relations.

"Carmichael Lynch has a history of helping brands identify and tell stories of transformation, which is at the heart of what we're setting out to accomplish at H&R Block," said Julius Lai, chief marketing and experience officer at H&R Block. "The agency demonstrated a solid strategic vision and strong creative ideas that will serve us well as we pursue our Block Horizons 2025 strategy."

Block Horizons 2025 is the brand's five-year growth and transformation strategy focused on three imperatives: small business, financial products, and H&R Block's new approach to consumer taxes. The company's knowledge of small-business customers, along with an innovative product and service pipeline and its focus on ensuring equitable and transparent financial products, has garnered attention from both Wall Street and the media.

"We are excited to partner with H&R Block as they shift into the next chapter of providing help and inspiring confidence in their customers," said Julie Batliner, president of Carmichael Lynch. "The team at H&R Block is dedicated to this brand transformation and we're all dedicated to doing career-best work. We're incredibly enthusiastic about what our partnership will yield."

The agency pitch process began this spring and was run by Pile and Company. Carmichael Lynch will partner with Gale on media planning and buying, data and analytics, and CRM.

About Carmichael Lynch: 
As a fully integrated creative agency, Carmichael Lynch offers a collaborative, holistic approach to marketing, leveraging paid, earned and owned media, and creative strategies. The agency's work has been heralded by international award shows and its company culture and diversity and inclusion initiatives have won a multitude of honors. Carmichael Lynch Inc. is owned by the Interpublic Group of Companies Inc. (NYSE: IPG), New York. For more information, visit www.carmichaellynch.com.

About H&R Block: 
H&R Block, Inc. (NYSE: HRB) provides help and inspires confidence in its clients and communities everywhere through global tax preparation, financial products and small business solutions. The company blends digital innovation with the human expertise and care of its associates and franchisees as it helps people get the best outcome at tax time, and better manage and access their money year-round. Through Block Advisors and Wave, the company helps small business owners thrive with innovative products like Wave Money, a small business banking and bookkeeping solution and the only business bank account to manage bookkeeping automatically. For more information, visit H&R Block News or follow @HRBlockNews on Twitter.

CONTACT:
Rebecca Lunna
Carmichael Lynch
612-803-3134
rebecca.lunna@clynch.com 

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SOURCE Carmichael Lynch

FAQ

What major change did H&R Block announce on August 6, 2021?

H&R Block announced the appointment of Carmichael Lynch as their strategy and creative lead.

What is Block Horizons 2025?

Block Horizons 2025 is H&R Block's five-year growth strategy focused on small business solutions, financial products, and consumer taxes.

What role will Carmichael Lynch play for H&R Block?

Carmichael Lynch will lead H&R Block's brand strategy and creative efforts, focusing on enhancing customer engagement.

How is Wall Street reacting to H&R Block's new strategy?

H&R Block's focus on equitable financial products and small business solutions has garnered attention from Wall Street.

Which agency will handle public relations for H&R Block?

Carmichael Lynch Relate will manage public relations for H&R Block.

What is the significance of the partnership between H&R Block and Carmichael Lynch?

The partnership signifies H&R Block's commitment to brand transformation and aligning its marketing strategies with the Block Horizons 2025 vision.