H&R Block Brings Taxes to the Gaming World with Immersive Roblox Experience
H&R Block (NYSE: HRB) has launched its first-ever tax-themed gaming experience within Roblox games Mega Mansion Tycoon and Club Roblox, targeting users aged 18 and older from February 28 to March 28, 2025.
The initiative features a custom H&R Block-branded universe where users can interact with 30-second content to earn exclusive avatar items. Players can engage with 'Max,' H&R Block's 'TaxCot,' in branded in-game tax offices to complete tasks and level up.
The company is specifically targeting Gen Z gamers, who now represent the largest workforce demographic, surpassing Baby Boomers. H&R Block aims to educate gamers about potential tax implications of receiving in-game currency, noting that online earnings exceeding $600 will be reported to the IRS on Form 1099-NEC.
H&R Block (NYSE: HRB) ha lanciato la sua prima esperienza di gioco a tema fiscale all'interno dei giochi Roblox Mega Mansion Tycoon e Club Roblox, rivolta a utenti di età pari o superiore a 18 anni dal 28 febbraio al 28 marzo 2025.
L'iniziativa presenta un universo personalizzato con il marchio H&R Block dove gli utenti possono interagire con contenuti di 30 secondi per guadagnare oggetti esclusivi per il proprio avatar. I giocatori possono interagire con 'Max', il 'TaxCot' di H&R Block, negli uffici fiscali brandizzati all'interno del gioco per completare compiti e salire di livello.
L'azienda si rivolge specificamente ai giocatori della Gen Z, che ora rappresentano il più grande gruppo demografico della forza lavoro, superando i Baby Boomer. H&R Block mira a educare i giocatori sulle potenziali implicazioni fiscali del ricevere valuta di gioco, sottolineando che i guadagni online superiori a $600 saranno riportati all'IRS sul Modulo 1099-NEC.
H&R Block (NYSE: HRB) ha lanzado su primera experiencia de juego temática de impuestos dentro de los juegos Roblox Mega Mansion Tycoon y Club Roblox, dirigida a usuarios de 18 años o más desde el 28 de febrero hasta el 28 de marzo de 2025.
La iniciativa presenta un universo personalizado con la marca H&R Block donde los usuarios pueden interactuar con contenido de 30 segundos para ganar artículos exclusivos para su avatar. Los jugadores pueden interactuar con 'Max', el 'TaxCot' de H&R Block, en oficinas fiscales dentro del juego para completar tareas y subir de nivel.
La empresa está enfocándose específicamente en jugadores de la Gen Z, que ahora representan la mayor demografía de la fuerza laboral, superando a los Baby Boomers. H&R Block busca educar a los jugadores sobre las posibles implicaciones fiscales de recibir moneda del juego, señalando que las ganancias en línea que superen los $600 serán reportadas al IRS en el Formulario 1099-NEC.
H&R Block (NYSE: HRB)는 2025년 2월 28일부터 3월 28일까지 18세 이상 사용자를 대상으로 Roblox 게임인 Mega Mansion Tycoon과 Club Roblox 내에서 세금 테마의 게임 경험을 처음으로 출시했습니다.
이 이니셔티브는 사용자들이 30초 분량의 콘텐츠와 상호작용하여 독점 아바타 아이템을 획득할 수 있는 H&R Block 브랜드의 맞춤형 우주를 특징으로 합니다. 플레이어는 H&R Block의 'TaxCot'인 'Max'와 상호작용하며 게임 내 세무 사무소에서 작업을 완료하고 레벨을 올릴 수 있습니다.
회사는 현재 가장 큰 노동력 인구 통계를 차지하는 Gen Z 게이머를 특히 겨냥하고 있습니다. H&R Block은 게임 내 통화 수령 시의 잠재적인 세금 영향을 게임 사용자에게 교육하는 것을 목표로 하며, 온라인 수입이 $600를 초과할 경우 IRS에 1099-NEC 양식으로 보고된다고 언급했습니다.
H&R Block (NYSE: HRB) a lancé sa première expérience de jeu sur le thème des impôts au sein des jeux Roblox Mega Mansion Tycoon et Club Roblox, ciblant les utilisateurs âgés de 18 ans et plus du 28 février au 28 mars 2025.
L'initiative propose un univers personnalisé sous la marque H&R Block où les utilisateurs peuvent interagir avec du contenu de 30 secondes pour gagner des objets exclusifs pour leur avatar. Les joueurs peuvent interagir avec 'Max', le 'TaxCot' de H&R Block, dans des bureaux fiscaux de marque dans le jeu pour accomplir des tâches et monter de niveau.
L'entreprise cible spécifiquement les gamers de la Gen Z, qui représentent désormais la plus grande démographie de la main-d'œuvre, dépassant les Baby Boomers. H&R Block vise à éduquer les joueurs sur les implications fiscales potentielles de la réception de monnaie dans le jeu, en notant que les gains en ligne dépassant 600 $ seront signalés à l'IRS sur le formulaire 1099-NEC.
H&R Block (NYSE: HRB) hat seine erste steuerliche Spielerfahrung innerhalb der Roblox-Spiele Mega Mansion Tycoon und Club Roblox gestartet, die sich an Nutzer ab 18 Jahren richtet und vom 28. Februar bis 28. März 2025 verfügbar ist.
Die Initiative bietet ein maßgeschneidertes H&R Block-Universum, in dem Nutzer mit 30-sekündigen Inhalten interagieren können, um exklusive Avatar-Gegenstände zu verdienen. Spieler können mit 'Max', dem 'TaxCot' von H&R Block, in markenbezogenen Steuerbüros im Spiel Aufgaben erledigen und Level aufsteigen.
Das Unternehmen richtet sich speziell an Gen Z-Gamer, die mittlerweile die größte demografische Gruppe in der Arbeitswelt darstellen und die Baby Boomer überholt haben. H&R Block möchte Gamer über die möglichen steuerlichen Auswirkungen des Erhalts von In-Game-Währung aufklären und weist darauf hin, dass Online-Einnahmen über 600 US-Dollar auf dem Formular 1099-NEC an den IRS gemeldet werden.
- First tax company to launch immersive gaming experience on Roblox platform
- Strategic expansion into Gen Z market, now the largest workforce demographic
- Access to Roblox's 85M+ daily active users, with over half being Gen Z
- None.
The 70-year leader in tax prep launches immersive tax-themed gaming content, making paying taxes a virtual reality for many first-time Gen Z filers across the country
KANSAS CITY, Mo., Feb. 28, 2025 (GLOBE NEWSWIRE) -- H&R Block (NYSE: HRB), the company that pioneered the tax preparation category 70 years ago, has launched a highly immersive, tax-themed experience within popular Roblox games Mega Mansion Tycoon and Club Roblox – the first-ever tax company to do so – for users ages 18 and older. The timing couldn’t be better as young adult Gen Z gamers may be unaware of their current tax obligations, and that their 2025 activity could trigger a 1099 form next year.
H&R Block offers an immersive gaming experience that is authentically additive in the following ways:
- Through video ads on the platform, Roblox will feature a custom H&R Block-branded universe, launching on Feb. 28 and accessible to gamers ages 18 and up around the world through March 28, 2025.
- Users interact with 30-second H&R Block content in exchange for exclusive and limited-edition items for their avatars, making the gameplay experience easier and more enjoyable.
- A Club Roblox integration will take the H&R Block interactivity a step further. In doing so, users can engage with Max, H&R Block’s “TaxCot,” in a branded in-game tax office within the Club Roblox and Mega Mansion Tycoon games.
- With Max’s help, players can complete tasks allowing them to level up – illustrating how it’s better with Block, and that H&R Block makes the tax process easy and convenient, no matter the complexity of the gamer's situation.
WHY GAMING
For H&R Block, the most trusted company in tax prep, the addressable audience for potential gaming taxpayers is huge: more than half of 85M+ Roblox’s daily active users are Gen Z, engaging across community-created and brand-created content and immersive experiences. According to the U.S. Department of Labor, in late 2023, the share of Gen Zers in the workforce surpassed Baby Boomers for the first time.
“At H&R Block, our purpose is to provide help and inspire confidence for our clients – and that often means showing up authentically in and on the platforms about which they are passionate,” said Jill Cress, Chief Marketing and Experience Officer, H&R Block. “Gaming and taxes are an unlikely pairing, which is exactly why we created a tax-themed gaming experience on Roblox. We have found that Gen Z is skeptical of traditional advertising, and they expect more from companies than just promoting products. By integrating into Roblox, we are meeting this generation where they are, reminding them that tax season is here – and we are here to help."
TAXES + GAMING
In the real world, outside the gaming universe, H&R Block is ensuring all avid gamers, including Roblox users, are aware of potential tax implications of receiving in-game currency.
“Gamers may not realize that some of their online activities where they earn money can be taxable,” said Andy Phillips, Vice President, H&R Block’s The Tax Institute. “If their online earnings are more than
Form 1099-NEC is used to report non-employee compensation. A breakdown of its purpose follows:
- For taxpayers: This form is typically issued to independent contractors, freelancers, and other self-employed individuals. This form will show the gross amount paid to that person during the year.
- For tax reporting: Recipients will use this information to properly report the income on their tax return. If they are conducting a business, the recipient will generally report the income on Schedule C, along with any allowable expenses. If the activity is more of a hobby, there are special rules for how to report hobby income and expenses.
Gamers receiving a Form 1099-NEC for the first time may need help in determining if their activity rises to the level of a trade or business or looks more like a hobby. This may be a good opportunity to work with a tax professional to ensure the income is properly reported, and any allowable expenses are deducted.
No matter how or what hardworking Americans do to make a living, they can be confident that H&R Block’s unmatched expertise will maximize their refund1. To learn more about H&R Block’s tax preparation services, many ways to file, and year-round financial support, visit hrblock.com. For media assets, visit maximize their refund1. To learn more about H&R Block’s tax preparation services, many ways to file, and year-round financial support, visit hrblock.com. For media assets, visit hrblock.com/tax-center/newsroom or for a downloadable Tax Season 2025 media kit, visit https://www.hrblock.com/tax-center/media-kit/tax-season-2025/. And for helpful tips and information, follow us on TikTok, Instagram, and Facebook.
About H&R Block
H&R Block, Inc. (NYSE: HRB) provides help and inspires confidence in its clients and communities everywhere through global tax preparation services, financial products, and small-business solutions. The company blends digital innovation with human expertise and care as it helps people get the best outcome at tax time and also be better with money using its mobile banking app, Spruce. Through Block Advisors and Wave, the company helps small-business owners thrive with year-round bookkeeping, payroll, advisory, and payment processing solutions. For more information, visit H&R Block News.
| H&R Block Contacts: | ||
| Media Relations: | Heather Woodard, (816) 379-2568, heather.woodard@hrblock.com Media Desk: mediadesk@hrblock.com | |
| Investor Relations: | Colby Brown, (816) 854-4559, colby.brown@hrblock.com Jordyn Eskijian, (816) 854-5674, jordyn.eskijian@hrblock.com | |
1 All tax situations are different. Not everyone gets a refund. See hrblock.com/guarantees for complete details.
FAQ
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