H&R Block and Tinder Team Up to Celebrate Singles this Tax Season
H&R Block (NYSE: HRB) has partnered with Tinder for National Singles Awareness Day on February 15, 2025, launching a special sweepstakes offering 10 singles a chance to win $1,777 each. The initiative addresses financial disparities between single and married tax filers, as 2022 data shows single filers received average refunds of $1,777 compared to $2,620 for married couples.
The sweepstakes will run from February 15 to March 15, 2025, accessible through the Tinder app or Tinder's TikTok bio for U.S. residents aged 18+. This partnership reflects growing trends in dating preferences, with financial stability ranking as a top trait (20%) sought in potential partners, and 'finance' becoming the second most popular Tinder bio mention in 2024, up 82% from the previous year.
The collaboration follows H&R Block's 2024 'Responsibility Island' campaign, a reality TV parody targeting young adults, particularly relevant as 87% of their Gen Z customer base is single.
H&R Block (NYSE: HRB) ha collaborato con Tinder per la Giornata Nazionale della Consapevolezza dei Single il 15 febbraio 2025, lanciando un'estrazione speciale che offre a 10 single la possibilità di vincere 1.777 dollari ciascuno. L'iniziativa affronta le disparità finanziarie tra i contribuenti single e quelli sposati, poiché i dati del 2022 mostrano che i contribuenti single hanno ricevuto rimborsi medi di 1.777 dollari rispetto ai 2.620 dollari delle coppie sposate.
L'estrazione si svolgerà dal 15 febbraio al 15 marzo 2025, accessibile tramite l'app di Tinder o il bio di TikTok di Tinder per i residenti statunitensi di età pari o superiore a 18 anni. Questa partnership riflette le crescenti tendenze nelle preferenze di appuntamento, con la stabilità finanziaria che si classifica come una delle principali caratteristiche (20%) ricercate nei potenziali partner, e 'finanza' che diventa la seconda menzione più popolare nel bio di Tinder nel 2024, con un aumento dell'82% rispetto all'anno precedente.
La collaborazione segue la campagna 'Responsibility Island' di H&R Block del 2024, una parodia di reality TV rivolta ai giovani adulti, particolarmente rilevante poiché l'87% della loro clientela della Gen Z è single.
H&R Block (NYSE: HRB) se ha asociado con Tinder para el Día Nacional de Conciencia de Solteros el 15 de febrero de 2025, lanzando un sorteo especial que ofrece a 10 solteros la oportunidad de ganar 1,777 dólares cada uno. La iniciativa aborda las disparidades financieras entre los contribuyentes solteros y casados, ya que los datos de 2022 muestran que los contribuyentes solteros recibieron reembolsos promedio de 1,777 dólares en comparación con los 2,620 dólares para las parejas casadas.
El sorteo se llevará a cabo del 15 de febrero al 15 de marzo de 2025, accesible a través de la aplicación de Tinder o la biografía de TikTok de Tinder para residentes de EE. UU. de 18 años o más. Esta colaboración refleja las crecientes tendencias en las preferencias de citas, con la estabilidad financiera clasificada como una de las principales características (20%) buscadas en posibles parejas, y 'finanzas' convirtiéndose en la segunda mención más popular en la biografía de Tinder en 2024, un aumento del 82% en comparación con el año anterior.
La colaboración sigue a la campaña 'Responsibility Island' de H&R Block de 2024, una parodia de reality show dirigida a jóvenes adultos, especialmente relevante ya que el 87% de su base de clientes de la Generación Z es soltera.
H&R Block (NYSE: HRB)는 2025년 2월 15일 국립 솔로 인식의 날을 맞아 Tinder와 협력하여 10명의 솔로가 각각 1,777달러를 받을 수 있는 특별 경품 행사를 시작했습니다. 이 이니셔티브는 2022년 데이터에 따르면 솔로 신고자들이 평균 1,777달러의 세금 환급을 받은 반면, 결혼한 커플은 2,620달러를 받은 것을 반영하여 솔로와 기혼 신고자 간의 재정적 격차를 다룹니다.
경품 행사는 2025년 2월 15일부터 3월 15일까지 진행되며, 미국 거주자 18세 이상이 Tinder 앱이나 Tinder의 TikTok 프로필을 통해 접근할 수 있습니다. 이 파트너십은 데이트 선호도의 증가하는 트렌드를 반영하며, 재정적 안정성이 잠재적 파트너에게 가장 많이 요구되는 특성(20%)으로 자리 잡고 있으며, '재정'은 2024년 Tinder 프로필에서 두 번째로 많이 언급된 항목이 되어 전년 대비 82% 증가했습니다.
이 협력은 H&R Block의 2024년 'Responsibility Island' 캠페인에 이어지며, 젊은 성인들을 타겟으로 한 리얼리티 TV 패러디로, 그들의 Z세대 고객의 87%가 솔로인 점에서 특히 관련성이 높습니다.
H&R Block (NYSE: HRB) s'est associé à Tinder pour la Journée Nationale de Sensibilisation aux Célibataires le 15 février 2025, lançant un concours spécial offrant à 10 célibataires la chance de gagner 1 777 dollars chacun. L'initiative aborde les disparités financières entre les déclarants célibataires et mariés, car les données de 2022 montrent que les déclarants célibataires ont reçu des remboursements moyens de 1 777 dollars par rapport à 2 620 dollars pour les couples mariés.
Le concours se déroulera du 15 février au 15 mars 2025, accessible via l'application Tinder ou la biographie TikTok de Tinder pour les résidents américains âgés de 18 ans et plus. Ce partenariat reflète les tendances croissantes dans les préférences de rencontre, avec la stabilité financière classée parmi les principales caractéristiques (20%) recherchées chez les partenaires potentiels, et 'finance' devenant la deuxième mention la plus populaire dans la biographie de Tinder en 2024, en hausse de 82 % par rapport à l'année précédente.
Cette collaboration fait suite à la campagne 'Responsibility Island' de H&R Block de 2024, une parodie de télé-réalité visant les jeunes adultes, particulièrement pertinente car 87 % de leur clientèle de la Génération Z est célibataire.
H&R Block (NYSE: HRB) hat sich mit Tinder zum Nationalen Singles Awareness Day am 15. Februar 2025 zusammengeschlossen und ein besonderes Gewinnspiel ins Leben gerufen, bei dem 10 Singles die Chance haben, jeweils 1.777 Dollar zu gewinnen. Die Initiative thematisiert die finanziellen Unterschiede zwischen alleinstehenden und verheirateten Steuerzahlern, da die Daten von 2022 zeigen, dass alleinstehende Steuerzahler durchschnittliche Rückerstattungen von 1.777 Dollar im Vergleich zu 2.620 Dollar für verheiratete Paare erhalten haben.
Das Gewinnspiel läuft vom 15. Februar bis zum 15. März 2025 und ist über die Tinder-App oder die TikTok-Biografie von Tinder für US-Bewohner ab 18 Jahren zugänglich. Diese Partnerschaft spiegelt wachsende Trends in den Dating-Präferenzen wider, wobei finanzielle Stabilität als eine der wichtigsten Eigenschaften (20%) gilt, die bei potenziellen Partnern gesucht wird, und 'Finanzen' die zweithäufigste Erwähnung in der Tinder-Biografie im Jahr 2024 wird, ein Anstieg von 82% im Vergleich zum Vorjahr.
Die Zusammenarbeit folgt der 'Responsibility Island'-Kampagne von H&R Block aus dem Jahr 2024, einer Reality-TV-Parodie, die sich an junge Erwachsene richtet und besonders relevant ist, da 87% ihrer Gen Z-Kunden alleinstehend sind.
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For National Singles Awareness Day H&R Block, the 70-year leader in tax prep, is teaming up with Tinder to give the dating app’s users a chance to win
KANSAS CITY, Mo., Feb. 13, 2025 (GLOBE NEWSWIRE) -- Managing finances as a single person can be tough, especially in the face of rising costs. That is why H&R Block (NYSE: HRB), the pioneer of the tax preparation category founded 70 years ago, has teamed up with Tinder to give 10 lucky singles a financial boost on Feb. 15, 2025, National Singles Awareness Day. Through a special sweepstakes offered this tax season, the leading companies are offering singles a chance to win extra cash – recognizing that navigating money matters alone can be tough, and a little support goes a long way.
Beyond daily expenses, tax season sheds light on the financial disparities between singles and couples. In 2022, single filers received an average refund of
"Married couples often benefit from a lower effective tax rate and a larger refund when they file jointly, combining their income, deductions and credits," said Andy Phillips, Vice President, H&R Block's The Tax Institute. "Meanwhile, the lower refund size for single filers is likely the result of other factors, such as single filers being less likely to claim child-related tax credits than head of household or married filers."
Easing Financial Challenges
To help ease the financial challenges some singles may face, H&R Block and Tinder are hosting a sweepstakes that will run from Feb. 15 to March 15. How does it work? Starting on National Singles Awareness Day, Tinder users can enter for a chance to win
What many know is that financial wellness is not just personal – it shapes relationships, starting with the one you have with yourself. And, in the dating world, financial stability is now a top priority.
A survey conducted by OnePoll on behalf of Tinder found that one of the top traits men and women seek in a potential partner is financial stability (
Filing Taxes: Almost As Easy As Tinder’s Swipe® Experience
This is not H&R Block’s first partnership focused on navigating the world of taxes and finances as a single person. During the 2024 tax season, H&R Block broke the traditional marketing mold by creating Responsibility Island, a parody that aired on Roku and YouTube and is based on well-known and loved reality TV dating shows. Responsibility Island featured a group of young adults who think they are embarking on the latest dating show journey. To their surprise, what they thought would be an adventure to find true love is a responsibility boot camp. The show followed cast members as they took on a gauntlet of challenges in adulting designed to teach self-reliance and productivity. In the finale, they faced the mother of all responsibility to get off the island – filing their own taxes.
“At H&R Block, we want to make filing your taxes as easy as the Swipe Experience,” said Jill Cress, Chief Marketing and Experience Officer, H&R Block. “We are thrilled to be partnering with Tinder to connect with their audience and meet Gen Z customers where they are. After all,
For more information on the sweepstakes, check out the Official Rules on Feb. 15, and head to Tinder’s Tik Tok and Instagram, keeping an eye out for a guest appearance from one of the beloved stars from Responsibility Island. You might hear a few hints dropped on what is to come for the show’s cast later this tax season.
To learn more about H&R Block’s tax preparation services, many ways to file, and year-round financial support, visit hrblock.com. For media assets, visit hrblock.com/tax-center/newsroom or for a downloadable Tax Season 2025 media kit, visit https://www.hrblock.com/tax-center/media-kit/tax-season-2025/. And for helpful tips and information, follow us on TikTok, Instagram, and Facebook.
About H&R Block
H&R Block, Inc. (NYSE: HRB) provides help and inspires confidence in its clients and communities everywhere through global tax preparation services, financial products, and small-business solutions. The company blends digital innovation with human expertise and care as it helps people get the best outcome at tax time and also be better with money using its mobile banking app, Spruce. Through Block Advisors and Wave, the company helps small-business owners thrive with year-round bookkeeping, payroll, advisory, and payment processing solutions. For more information, visit H&R Block News.
About Tinder
Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, It Starts with a Swipe™.
Tinder®, Swipe®, the flame logo, and It Starts with a Swipe™ are registered trademarks of Tinder LLC.
| H&R Block Contacts: | ||
| Media Relations: | Heather Woodard, (816) 379-2568, heather.woodard@hrblock.com | |
| Media Desk: mediadesk@hrblock.com | ||
| Investor Relations: | Colby Brown, (816) 854-4559, colby.brown@hrblock.com | |
| Jordyn Eskijian, (816) 854-5674, jordyn.eskijian@hrblock.com | ||
1Source: Table 1.3. All Returns: Sources of Income, Adjustments, Deductions, Credits, and Tax Items, by Filing Status, Tax Year 2021 (Filing Year 2022); SOI tax stats - Individual statistical tables by filing status | Internal Revenue Service
2No purchase necessary. Void where prohibited. 18+ U.S. only. Rules at https://fooji.info/SinglesTaxRefundRules
3A survey of 4000 18-30-year-olds who are actively dating in the US, UK, Canada and Australia between Sept. 25, 2024 and Nov. 4, 2024 conducted by OnePoll on behalf of Tinder
FAQ
How much can singles win in the H&R Block and Tinder sweepstakes 2025?
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What percentage of H&R Block's Gen Z customers are single?
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