HP Launches ‘HP Pays Your PTA’ Campaign With Filmmaker, Actor and Dad Justin Baldoni

Rhea-AI Summary

HP Inc. launches a new fundraising platform called HP Pays Your PTA in collaboration with Justin Baldoni and The Holderness Family. This initiative allows parents and teachers to raise funds for PTAs by promoting HP Instant Ink, with HP donating $10 for each sign-up. The campaign is centered around an anthem, ‘Back to School Alright’, and aims to raise up to $3 million for schools. Schools can register until November 30, 2021, to receive unique signup links that will be active for 60 days.

Positive

• HP will donate $10 to PTAs for each HP Instant Ink signup, potentially raising up to $3 million for schools.
• Campaign features a popular anthem and internet personalities to increase engagement and awareness.

Negative

• None.

Campaign features Baldoni along with internet personalities, The Holderness Family, putting their own spin on a new anthem for parents, Back to School Alright, to drive awareness for a new PTA fundraising platform from HP Instant Ink

PALO ALTO, Calif., Sept. 09, 2021 (GLOBE NEWSWIRE) --

WHAT:	HP Inc., in partnership with filmmaker, actor and father of two Justin Baldoni and fan-favorite YouTube sensation, Kim and Penn Holderness of The Holderness Family, introduce HP Pays Your PTA, a new way to fundraise for Parent Teacher Associations across the country. To help spread the word, Baldoni and The Holderness Family debuted music videos featuring the song, ‘Back to School Alright’ a relatable anthem that captures the stressors of back-to-school, while raising awareness for PTA fundraising.
	Parents and teachers are encouraged to create their own Instagram Reel by lip synching ‘Back to School Alright’ to promote their school’s fundraiser using #HPPaysYourPTA.
	To participate, PTA representatives should complete an online form via hp.com/pta and upon registering, will receive a toolkit with a unique link for HP Instant Ink enrollment to be shared with parents and the community.
	For each Instant Ink Plan signup, and plans starting at $.99 per month, HP will donate $10 to the school’s PTA. The five schools who raise the most will receive a match from HP (up to $2K). In total, HP will be funding up to $3M in PTA donations through this initiative.
	To view the videos and song, watch Justin Baldoni’s here and The Holderness Family’s here.
WHEN:	Available now through Nov. 30, 2021 Those interested can register their school through November 30. Unique links received upon registration will be active for 60 days.
WHERE:	hp.com/pta Logos
INTERVIEWS:	The following representatives will be available for interviews upon request: Horacio Miranda, Head of NA Marketing at HP Diana Sroka, Global Head of Consumer Print Services at HP
MEDIA:	Please reach out to the following contacts for more information: Jaclyn Montalvo, HP, jaclyn.montalvo@hp.com Amy Lindquist, Edelman for HP, Amy.Lindquist@edelman.com (773) 459-2065

FAQ

What is HP Pays Your PTA?

HP Pays Your PTA is a fundraising platform launched by HP Inc. to help Parent Teacher Associations raise money through HP Instant Ink signups.

How much will HP donate for each Instant Ink signup?

HP will donate $10 to the PTA for each HP Instant Ink plan signup.

What is the total fundraising goal for HP Pays Your PTA?

The total fundraising goal is up to $3 million for PTAs across the country.

When can schools register for HP Pays Your PTA?

Schools can register for HP Pays Your PTA until November 30, 2021.

What is the duration for the unique signup links received by schools?

The unique signup links will be active for 60 days after registration.