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Circa Resort and Casino Standardizes on Aruba to Deliver Transcendent Guest Experiences

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Aruba, a Hewlett Packard Enterprise company (NYSE: HPE), has partnered with Circa Resort and Casino, launching an end-to-end Aruba ESP-based network. This collaboration delivers immersive guest experiences and saves nearly $500,000 in costs. Features include advanced wired and wireless solutions for high-capacity venues with amenities like Stadium Swim and a three-story Sportsbook. Additionally, the network supports IoT solutions and enhances operational efficiency, backed by Aruba’s AI-enabled technologies and superior technical support, ensuring a competitive advantage in Las Vegas.

Positive
  • Partnership with Circa Resort and Casino enhances brand visibility and market presence.
  • Cost savings of nearly $500,000 through Aruba's network implementation.
  • Advanced networking solutions support high-capacity venues, potentially increasing customer satisfaction and revenue.
  • AI-enabled technologies improve operational efficiency and guest experiences.
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  • None.

Aruba, a Hewlett Packard Enterprise company (NYSE: HPE), today announced that Circa Resort and Casino, the first new downtown Las Vegas hotel and entertainment venue in over 40 years, has selected an end-to-end Aruba ESP-based network to deliver unique, immersive and engaging experiences at the 35-story, 777-room sports-themed property, as well as to satellite locations throughout Nevada, Colorado, and other jurisdictions, while saving nearly half a million dollars.

Circa Resort and Casino, downtown Las Vegas' newest hotel and entertainment venue, has selected an Aruba ESP-based network to deliver unique and immersive guest experiences. (Photo: Circa Resort and Casino)

Circa Resort and Casino, downtown Las Vegas' newest hotel and entertainment venue, has selected an Aruba ESP-based network to deliver unique and immersive guest experiences. (Photo: Circa Resort and Casino)

To create an energetic and transcendent atmosphere that draws on the original spirit of Las Vegas and updated for the digital age, Circa is using a combination of Aruba’s wired, wireless and security solutions to provide the performance and bandwidth required to power its unique amenities. This includes the Stadium Swim, a pool deck with amphitheater-style lounging terraces facing a 143-foot video display, and a three-story Sportsbook, featuring a 78 million pixel video display divided into 42 screens with a 1,000-person viewing capacity.

In collaboration with trusted integration partner Evotek, Circa evaluated prominent networking competitors including Cisco, Juniper, and Ruckus, as well as Aruba, to gain an intelligent, reliable, and flexible network. Ultimately, Aruba offered the most comprehensive, automated solution for helping Circa bring its hospitality vision to life.

“Delivering today’s socially driven premier entertainment experiences in Las Vegas is a 24/7 endeavor,” said Paul Ballard, CIO at Circa. “Aruba supplied the full stack of AI-enabled wired and wireless networking innovations essential for running a successful operation.”

Working with Evotek, Circa deployed a future-ready wireless network comprised of Aruba’s Wi-Fi 6 indoor access points (APs), outdoor APs, hospitality APs, and mobility controllers. For wired networking, Circa implemented Aruba’s aggregation switches at the edge and CX Series switches in the data center.

Beyond enabling onsite multicasting, Circa is providing modern in-room experiences such as connected lighting and IP TVs. “Deploying Aruba’s wireless to guest rooms not only addresses user expectations, it also saved us nearly $500,000 versus installing a gigabyte passive optical network (GPON),” said Ballard. “Aruba’s licensing model was also significantly more attractive.”

To unify and streamline wired and wireless administration, Circa adopted AirWave for network management along with ClearPass for network access control (NAC) and policy management. The company also implemented User Experience Insight (UXI) for Wi-Fi incident detection using AIOps to pinpoint issues that require immediate attention.

“In addition to supporting unparalleled guest experiences, digital employee solutions, and IoT-enabled building maintenance systems, we supply network connectivity to thousands of third-party vendors,” said John Palma, manager of Information Technology Network Engineering at Circa. “Whether it’s mobile POS in our dining areas or digital gaming systems in our casino spaces, Aruba ensures we have the ability to apply consistent policies and granular security to visualize, automate, and control who accesses our network.”

Circa’s new network also supports digital experiences in the resort’s Garage Mahal transportation hub. The facility includes purpose-built solutions for hosting ride-sharing providers and will eventually serve as the downtown terminal for the Boring Company's Vegas Loop project seeking to outfit Las Vegas with high-speed transportation tunnels.

“With our Aruba network, we can provide Wi-Fi to our guests and to transportation providers in Garage Mahal, as well as deploy the latest in security solutions and connected elevators to help keep everyone safe in transit,” Palma said.

According to Ballard, another considerable benefit of partnering with Aruba is superior technical support. “The challenges of opening a new property during a pandemic can’t be understated,” he said. “No matter what time of day or night, Aruba provided us the right level of support resources for resolving issues quickly, which helped us stay on track to meet our opening day timeline.”

Moving forward, Circa will continue evaluating Aruba solutions that include AIOps, data-driven analytics, and other innovations. “Overall, our Aruba partnership gives us the flexibility to quickly take advantage of new business opportunities,” said Ballard. “This helps us distinguish ourselves from others in Las Vegas, which is a significant competitive advantage.”

About Aruba, a Hewlett Packard Enterprise company

Aruba, a Hewlett Packard Enterprise company, is the global leader in secure, intelligent edge-to-cloud networking solutions that use AI to automate the network, while harnessing data to drive powerful business outcomes. With Aruba ESP (Edge Services Platform) and as-a-service options, Aruba takes a cloud-native approach to helping customers meet their connectivity, security, and financial requirements across campus, branch, data center, and remote worker environments, covering all aspects of wired, wireless LAN, and wide area networking (WAN).

To learn more, visit Aruba at www.arubanetworks.com. For real-time news updates, follow Aruba on Twitter and Facebook, and for the latest technical discussions on mobility and Aruba products, visit the Airheads Community at community.arubanetworks.com.

FAQ

What network solution has Circa Resort and Casino selected from HPE?

Circa Resort and Casino has selected an end-to-end Aruba ESP-based network.

How much money did Circa Resort save by using Aruba's solutions?

Circa Resort saved nearly $500,000 by implementing Aruba's network solutions.

What features does the Aruba network provide for Circa Resort?

The Aruba network provides advanced wired and wireless solutions, supporting high-capacity venues and IoT-enabled guest experiences.

Which company partnered with HPE to evaluate networking solutions for Circa?

Evotek was the trusted integration partner that helped Circa evaluate networking solutions.

What advantages does Aruba's technology offer Circa Resort?

Aruba's technology offers superior technical support, AI-enabled innovations, and operational efficiency, giving Circa a competitive advantage in Las Vegas.

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