CENTURY 21 REAL ESTATE RELEASES NEW RESEARCH ON THE MINDSET OF TODAY'S HOMEBUYERS AND WHAT IS DRIVING THEIR DECISIONS
Century 21 Real Estate , a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), has released a new study on homebuyers' mindset and decision-making factors. The research, conducted by Ipsos, reveals that community and connection are central to the homebuying process. Key findings include:
- 56% of recent homebuyers report excitement in the process
- 65% feel a stronger connection to their community after moving
- 88% would compromise on dream home elements for a perfect community
- 92% value agents with insight into future community growth
The study also highlights that Hispanic Americans place a higher importance on community connection, with 89% feeling it's crucial. Century 21 Real Estate aims to use these insights to enhance client service and support its network of independent agents in their roles as community stewards.
Century 21 Real Estate, una filiale di Anywhere Real Estate Inc. (NYSE: HOUS), ha pubblicato un nuovo studio sul mindset degli acquirenti di case e sui fattori decisionali. La ricerca, condotta da Ipsos, rivela che la comunità e la connessione sono centrali nel processo di acquisto della casa. I principali risultati includono:
- Il 56% degli acquirenti di casa recenti riporta entusiasmo nel processo
- Il 65% sente una connessione più forte con la propria comunità dopo essersi trasferito
- L'88% sarebbe disposto a scendere a compromessi su elementi della casa dei sogni per una comunità perfetta
- Il 92% dà valore agli agenti che hanno una visione sulla futura crescita della comunità
Lo studio evidenzia anche che gli americani ispanici attribuiscono una maggiore importanza alla connessione con la comunità, con l'89% che considera fondamentale questo aspetto. Century 21 Real Estate punta a utilizzare queste informazioni per migliorare il servizio ai clienti e supportare la propria rete di agenti indipendenti nel loro ruolo di custodi della comunità.
Century 21 Real Estate, una subsidiaria de Anywhere Real Estate Inc. (NYSE: HOUS), ha publicado un nuevo estudio sobre la mentalidad de los compradores de viviendas y los factores que influyen en su decisión. La investigación, realizada por Ipsos, revela que la comunidad y la conexión son fundamentales en el proceso de compra de vivienda. Los hallazgos clave incluyen:
- El 56% de los compradores recientes de vivienda informan sentir entusiasmo en el proceso
- El 65% siente una conexión más fuerte con su comunidad después de mudarse
- El 88% estaría dispuesto a comprometerse en elementos de la casa de sus sueños por una comunidad perfecta
- El 92% valora a los agentes que tienen una visión sobre el crecimiento futuro de la comunidad
El estudio también destaca que los estadounidenses hispanos otorgan una mayor importancia a la conexión comunitaria, ya que el 89% considera que es crucial. Century 21 Real Estate tiene como objetivo utilizar estos conocimientos para mejorar el servicio al cliente y apoyar a su red de agentes independientes en su papel como administradores de la comunidad.
센추리 21 리얼 에이리스트, Anywhere Real Estate Inc. (NYSE: HOUS)의 자회사,는 주택 구매자의 사고방식과 결정 요인에 대한 새로운 연구를 발표했습니다. Ipsos가 수행한 연구는 커뮤니티와 연결이 주택 구매 과정의 중심임을 보여줍니다. 주요 발견 사항은 다음과 같습니다:
- 최근 주택 구매자의 56%가 이 과정에서 흥분을 느낀다고 보고
- 65%는 이사 후 지역 사회와의 더 강한 연결을 느낍니다
- 88%는 완벽한 커뮤니티를 위해 꿈의 집 요소에서 타협할 의향이 있다는 점
- 92%는 미래의 커뮤니티 성장에 대한 통찰력이 있는 에이전트를 가치 있게 여깁니다
이 연구는 또한 히스패닉 아메리칸들이 지역 사회 연결을 더 중요하게 생각한다는 점을 강조하며, 89%가 이를 중요하다고 느낍니다. 센추리 21 리얼 에이리스트는 이러한 통찰력을 활용해 고객 서비스를 강화하고 독립 에이전트 네트워크를 지원하여 지역 사회의 위신을 수행할 수 있도록 할 계획입니다.
Century 21 Real Estate, une filiale d'Anywhere Real Estate Inc. (NYSE: HOUS), a publié une nouvelle étude sur l'état d'esprit des acheteurs et les facteurs de décision. La recherche, réalisée par Ipsos, révèle que la communauté et la connexion sont au cœur du processus d'achat immobilier. Les résultats clés incluent :
- 56 % des nouveaux acheteurs affirment ressentir de l'excitation dans le processus
- 65 % se sentent plus connectés à leur communauté après avoir emménagé
- 88 % seraient prêts à faire des compromis sur des éléments de la maison de leur rêve pour une communauté parfaite
- 92 % privilégient les agents ayant une vision de la croissance future de la communauté
L'étude souligne également que les Américains hispaniques attachent une plus grande importance à la connexion communautaire, 89 % la jugeant cruciale. Century 21 Real Estate a pour objectif d'utiliser ces informations pour améliorer le service client et soutenir son réseau d'agents indépendants en tant que gardiens de la communauté.
Century 21 Real Estate, eine Tochtergesellschaft von Anywhere Real Estate Inc. (NYSE: HOUS), hat eine neue Studie über die Denkweise von Immobilienkäufern und Entscheidungsfaktoren veröffentlicht. Die von Ipsos durchgeführte Forschung zeigt, dass Gemeinschaft und Verbindung im Prozess des Hauskaufs zentral sind. Zu den wichtigsten Ergebnissen gehören:
- 56% der aktuellen Hauskäufer berichten von Begeisterung im Prozess
- 65% fühlen sich nach dem Umzug stärker mit ihrer Gemeinschaft verbunden
- 88% wären bereit, bei den Elementen ihres Traumhauses für eine perfekte Gemeinschaft Kompromisse einzugehen
- 92% schätzen Makler, die Einblicke in das zukünftige Wachstum der Gemeinschaft haben
Die Studie hebt auch hervor, dass hispanische Amerikaner der Gemeinschaftsverbindung eine höhere Bedeutung beimessen, wobei 89% dies als entscheidend erachten. Century 21 Real Estate möchte diese Erkenntnisse nutzen, um den Kundenservice zu verbessern und sein Netzwerk unabhängiger Agenten in ihrer Rolle als Hüter der Gemeinschaft zu unterstützen.
- 56% of recent homebuyers report feeling excitement during the homebuying process
- 65% of recent homebuyers report a stronger connection to their community after moving
- 88% of homebuyers are willing to compromise on dream home elements for a perfect community
- 92% of homebuyers value real estate agents with insight into future community growth
- None.
Insights
This research by Century 21 Real Estate provides valuable insights into current homebuyer trends, particularly emphasizing the importance of community in purchasing decisions. Key findings include:
88% of recent and intending homebuyers would compromise on their dream home for an ideal community65% of recent homebuyers report stronger community connections after moving92% value agents with insight into future community growth
These trends suggest a shift in homebuyer priorities, potentially impacting real estate marketing strategies and property valuations. The focus on community could drive demand for properties in well-established or up-and-coming neighborhoods, possibly affecting pricing dynamics in the housing market.
The study's findings highlight a significant shift in homebuyer preferences, which could reshape the real estate landscape. The emphasis on community over individual property features may lead to:
- Increased demand for properties in areas with strong community amenities
- Higher valuations for homes in well-connected neighborhoods
- Growing importance of real estate agents as local area experts
This trend could benefit companies like Century 21 that prioritize local market knowledge. However, it may pose challenges for developers focusing solely on property features without considering community aspects. Real estate professionals should adapt their strategies to highlight community benefits alongside traditional property attributes to meet evolving buyer expectations.
The study's focus on Hispanic Americans reveals important demographic trends in homebuying:
89% of Hispanic Americans prioritize community connection39% report higher levels of pride during the homebuying process- Strong emphasis on mutual community support and making positive impacts
These insights suggest that real estate companies targeting Hispanic buyers should emphasize community-building aspects of properties. This could influence marketing strategies, property development and agent training to better serve this growing demographic. The data also indicates a potential for increased civic engagement and entrepreneurship in areas with high Hispanic homeownership, which could have broader economic implications for local communities.
Global Real Estate Leader Uncovers How Recent and Intending Homebuyers are Putting Community at the Center of the Homebuying Process
MADISON, N.J. , Sept. 16, 2024 /PRNewswire/ -- Century 21 Real Estate LLC, a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), unveiled today a commissioned study conducted by leading global market research organization Ipsos, exploring what today's homebuyers really want, how they feel, and the role community and connection plays in their purchase decisions. The study titled "Connection, Community & Joy: How Recent/Intending Homebuyers are Putting Community at the Center of the Homebuying Process" revealed that finding and building community is a key factor in homebuying and that despite recent uncertainty in the real estate market, recent homebuyers are predominantly feeling positive, with
They are also successfully finding fulfillment through community, with
In fact, the idea of community has pushed many homebuyers to broaden their concept of the 'dream house' to include living in a 'dream community' with
This sentiment is something that Stephen Votino, Broker/CEO of CENTURY 21 Triangle Group, sees a great deal with his own clients, "Community means home. The walls around them and the roof over their heads give security, but how they live is wrapped up in the community that surrounds them. The people, activities, locations…where we live, work and play bring us connections and a sense of belonging."
While many Americans surveyed prioritize community connection, this notion is particularly true for Hispanic Americans, with
As the most recognized name in real estate and the most respected in the industry2, the CENTURY 21® brand is committed to helping its network of independent agents provide the highest level of service and value to its clients, and this includes serving as community stewards for those towns and cities where buyers are looking to build their lives.
"In today's housing market, the role of the real estate agent is more critical than ever," said Michael Miedler, president and CEO, Century 21 Real Estate LLC. "It goes far beyond helping clients through the buying process but also having first-hand knowledge of the communities that homeowners are moving into to help them establish a connection and envision the life are looking to build for generations to come. Having these key insights into the minds of today's consumers allows the CENTURY 21 network to truly drive value for their clients and create an experience that will remain with them long after they hand over the keys to the house."
To see the full study and learn more about the how the CENTURY 21 brand is elevating client service for homebuyers and sellers, please go to www.century21.com/real-estate-blog.
1Study Source: 2024 Homebuyer Insights Study. The survey results are based on a starting sample of a nationally representative group of n=6,020
2Study Source: 2023 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and active in the real estate market (bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years). Recognition question based on consumer awareness of brand in question. Results are significant at a
About Century 21 Real Estate LLC
The approximately 132,000 independent sales professionals in approximately 11,000 offices spanning 79 countries and territories in the CENTURY 21® System live their mission every day: to defy mediocrity and deliver extraordinary experiences. By consistently chasing excellence, giving
century21.com/finehomes and century21.com/espanol.
Century 21 Real Estate LLC is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a global leader in real estate franchising and provider of real estate brokerage, relocation, and settlement services.
Legal Disclaimer
©2024 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
MEDIA CONTACT:
Erin Siegel
Century 21 Real Estate LLC.
erin.siegel@century21.net
201.913.1432
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SOURCE Century 21 Real Estate LLC
FAQ
What are the key findings of Century 21's 2024 homebuyer study for HOUS?
How do Hispanic American homebuyers differ in their preferences according to Century 21's research?
What percentage of homebuyers value real estate agents with community insight for HOUS?
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