Century 21 Real Estate and Major League Soccer Announce Multiyear Partnership in the U.S.
Century 21 Real Estate, a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), has announced a multiyear partnership with Major League Soccer (MLS) as the Official Real Estate Services Partner. Starting in 2025, Century 21 will integrate into national broadcasts on MLS Season Pass and produce in-stadium promotions.
The partnership coincides with MLS's 30th season and will serve as the first broad-scale media launch of Century 21's 'Joy of Home' campaign. The collaboration includes premium ticket opportunities, hospitality at MLS matches, and development of digital marketing campaigns. Century 21 will also partner with MLS NEXT Pro, the professional men's soccer league in the U.S. and Canada.
MLS is experiencing significant growth, with record-setting attendance, merchandise sales, and social media engagement. The league reports mid double-digit growth in both property and club sponsorships entering the 2025 season.
Century 21 Real Estate, una sussidiaria di Anywhere Real Estate Inc. (NYSE: HOUS), ha annunciato una collaborazione pluriennale con Major League Soccer (MLS) come Partner Ufficiale per i Servizi Immobiliari. A partire dal 2025, Century 21 si integrerà nelle trasmissioni nazionali su MLS Season Pass e produrrà promozioni negli stadi.
Questa partnership coincide con la 30a stagione della MLS e rappresenta il primo lancio mediatico su larga scala della campagna 'Joy of Home' di Century 21. La collaborazione include opportunità di biglietti premium, ospitalità alle partite della MLS e sviluppo di campagne di marketing digitale. Century 21 collaborerà anche con MLS NEXT Pro, il campionato professionistico di calcio maschile negli Stati Uniti e in Canada.
La MLS sta vivendo una crescita significativa, con affluenze record, vendite di merchandise e coinvolgimento sui social media. La lega riporta una crescita a doppia cifra media sia negli sponsor per le proprietà che per i club in vista della stagione 2025.
Century 21 Real Estate, una subsidiaria de Anywhere Real Estate Inc. (NYSE: HOUS), ha anunciado una asociación de varios años con Major League Soccer (MLS) como el Socio Oficial de Servicios Inmobiliarios. A partir de 2025, Century 21 se integrará en las transmisiones nacionales en MLS Season Pass y producirá promociones en los estadios.
La asociación coincide con la 30ª temporada de la MLS y servirá como el primer lanzamiento mediático a gran escala de la campaña 'Joy of Home' de Century 21. La colaboración incluye oportunidades de entradas premium, hospitalidad en los partidos de la MLS y desarrollo de campañas de marketing digital. Century 21 también se asociará con MLS NEXT Pro, la liga profesional de fútbol masculino en EE. UU. y Canadá.
La MLS está experimentando un crecimiento significativo, con asistencia récord, ventas de mercancía y compromiso en redes sociales. La liga informa de un crecimiento de dos dígitos medio en los patrocinios de propiedades y clubes de cara a la temporada 2025.
센추리 21 리얼 에스테이트는 Anywhere Real Estate Inc. (NYSE: HOUS)의 자회사로서, 메이저 리그 사커 (MLS)와 공식 부동산 서비스 파트너십을 맺었다고 발표했습니다. 2025년부터 센추리 21은 MLS 시즌 패스의 국가 방송에 통합되고, 경기장에서 프로모션을 진행할 것입니다.
이번 파트너십은 MLS의 30주년 시즌과 일치하며, 센추리 21의 'Joy of Home' 캠페인의 첫 대규모 미디어 출시에 해당합니다. 협력에는 프리미엄 티켓 기회, MLS 경기에서의 환대, 디지털 마케팅 캠페인 개발이 포함됩니다. 센추리 21은 또한 미국과 캐나다의 남자 프로 축구 리그인 MLS NEXT Pro와 협력할 것입니다.
MLS는 기록적인 관중 수와 상품 판매, 소셜 미디어 참여로 인해 상당한 성장을 경험하고 있습니다. 리그는 2025 시즌을 맞이하여 자산 및 클럽 스폰서십 모두에서 두 자릿수 성장을 보고하고 있습니다.
Century 21 Real Estate, une filiale de Anywhere Real Estate Inc. (NYSE: HOUS), a annoncé un partenariat pluriannuel avec Major League Soccer (MLS) en tant que partenaire officiel des services immobiliers. À partir de 2025, Century 21 s'intégrera dans les diffusions nationales sur MLS Season Pass et produira des promotions dans les stades.
Ce partenariat coïncide avec la 30e saison de la MLS et servira de premier lancement médiatique à grande échelle de la campagne 'Joy of Home' de Century 21. La collaboration comprend des opportunités de billets premium, de l'hospitalité lors des matchs de la MLS et le développement de campagnes de marketing numérique. Century 21 s'associera également à MLS NEXT Pro, la ligue professionnelle de football masculin aux États-Unis et au Canada.
La MLS connaît une croissance significative, avec des records d'affluence, des ventes de marchandises et de l'engagement sur les réseaux sociaux. La ligue rapporte une croissance à deux chiffres en milieu de tableau tant pour les parrainages immobiliers que pour les clubs avant la saison 2025.
Century 21 Real Estate, eine Tochtergesellschaft von Anywhere Real Estate Inc. (NYSE: HOUS), hat eine mehrjährige Partnerschaft mit Major League Soccer (MLS) als offiziellen Partner für Immobiliendienstleistungen angekündigt. Ab 2025 wird Century 21 in die nationalen Übertragungen auf MLS Season Pass integriert und Promotions im Stadion durchführen.
Die Partnerschaft fällt mit der 30. Saison der MLS zusammen und wird den ersten großangelegten Medienlaunch der 'Joy of Home'-Kampagne von Century 21 darstellen. Die Zusammenarbeit umfasst Premium-Ticket-Möglichkeiten, Hospitality bei MLS-Spielen und die Entwicklung von digitalen Marketingkampagnen. Century 21 wird auch mit MLS NEXT Pro, der professionellen Männerfußballliga in den USA und Kanada, zusammenarbeiten.
Die MLS erlebt ein erhebliches Wachstum, mit Rekordbesuchszahlen, Merchandise-Verkäufen und Engagement in sozialen Medien. Die Liga berichtet von einem mittleren zweistelligen Wachstum sowohl bei Immobilien- als auch Klub-Sponsoren zum Beginn der Saison 2025.
- Strategic partnership with MLS provides broad marketing exposure through national broadcasts and stadium presence
- Access to MLS's growing fanbase and record-setting engagement metrics
- Mid double-digit growth in property and club sponsorships for MLS entering 2025
- None.
Insights
This strategic partnership between Century 21 and Major League Soccer represents a calculated move to tap into the rapidly growing soccer market in North America. The timing is particularly significant, coinciding with MLS's 30th season and preceding major events like the 2026 FIFA World Cup across North America.
The deal's value proposition is multifaceted: First, it provides Century 21 access to MLS's diverse and growing fanbase, which has shown record-setting engagement levels in attendance, merchandise sales and social media interaction. This aligns perfectly with real estate market demographics, as soccer fans typically represent key homebuying age groups and diverse communities.
The partnership's integration with the "Joy of Home" campaign launch demonstrates sophisticated marketing synchronization. By leveraging MLS's mid double-digit growth in sponsorships and expanding digital presence through MLS Season Pass on Apple TV, Century 21 positions itself to capture attention in a premium content environment. The timing with major upcoming soccer events (Gold Cup, FIFA Club World Cup, World Cup) creates a three-year runway of heightened visibility and engagement opportunities.
For Anywhere Real Estate Inc. (HOUS), this represents a strategic investment in brand visibility and market penetration. The partnership's focus on community engagement through local MLS teams and soccer clubs creates valuable touchpoints for Century 21's agents to build relationships in their markets. This grassroots approach, combined with national visibility, could drive significant business development opportunities across their network of approximately 11,100 offices.
*Media assets can be found here*
As the league kicks off its 30th season and the momentum behind soccer in
Starting in 2025, the CENTURY 21 brand will integrate into national broadcasts on MLS Season Pass, produce in-stadium promotions and will also have an on-site presence at the League's milestone events. In addition, this multiyear agreement features an extensive series of activations for the CENTURY 21 brand throughout the season, including premium ticket and hospitality opportunities at MLS matches across
"We are thrilled to kick off this partnership with Major League Soccer," says Tori Keichinger, VP, Head of Marketing, Century 21 Real Estate, LLC. "One of our core missions as a brand is to create impactful connections with the communities agents affiliated with the CENTURY 21 brand serve every day. This collaboration allows us to connect directly with the diverse and passionate MLS fanbase to enhance our brand's visibility and loyalty and further solidify the CENTURY 21 brand's position as the most respected and the most recognized name in real estate*. Whether engaging with their local MLS teams or getting involved with their own community soccer clubs, CENTURY 21 franchisees will be able to build valuable relationships to help build their businesses."
The partnership with MLS will serve as the first broad scale media launch of the CENTURY 21 brand's "Joy of Home" campaign, launched in November 2024. This collaboration will give the CENTURY 21 brand the platform to connect with MLS' engaged fanbase, helping to fuel business opportunities for the thousands of real estate agents affiliated with the global brand. MLS will also collaborate with the brand on developing digital and out-of-home marketing campaigns and exciting on-site experiences to not only drive franchise and brokerage expansion but inspire pride and accomplishment amongst the CENTURY 21 brand's talented network of independent real estate agents.
"As we look ahead to our 30th season we are thrilled to welcome Century 21 Real Estate to the Major League Soccer family," said Greg Millard, MLS SVP, Brand Alliances. "MLS is driven by the unmatched enthusiasm that fuels every game and every fan experience, and together with the CENTURY 21 brand, we'll engage with fans in ways that directly support its network of agents across the country."
Through this agreement, Century 21 Real Estate also becomes an official partner of MLS NEXT Pro, the professional men's soccer league in the
The announcement between MLS and Century 21 Real Estate arrives during a period of great momentum behind the sport of soccer in
Coming off a record-setting season in attendance, merchandise sales, and social media engagement, MLS continues to experience growth at unprecedented levels. Corporate sponsorships and revenue are reaching new heights, with MLS and Soccer United Marketing (SUM) experiencing mid double-digit growth in both property and club sponsorships entering the 2025 season.
About Century 21 Real Estate LLC
Built on a legacy of trust and client-first service, the approximately 130,000 independent CENTURY 21® sales professionals in approximately 11,100 offices across 79 countries and territories are committed to guiding clients along every step of their real estate journey. The CENTURY 21 brand equips its system members with the industry-leading tools, resources, and marketing assets that help take their business to new heights. Century 21 Real Estate has numerous websites to help answer specific consumer needs. They include century21.com, century21.com/global, century21.com/commercial,
century21.com/finehomes and espanol.century21.com.
Century 21 Real Estate LLC is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a global leader in real estate franchising and provider of real estate brokerage, relocation, and settlement services.
©2025 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
* Study Source: 2024 Brand Health Study. The survey results are based on 1,203 online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and active in the real estate market (bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years). Recognition question based on consumer awareness of brand in question. Results are significant at a
About Major League Soccer
Headquartered in
About MLS NEXT Pro
Launched in 2022 by Major League Soccer, MLS NEXT Pro is a professional men's soccer league in
Media Contacts:
Major League Soccer
Peter O'Brien
Peter.OBrien@mlssoccer.com
Century 21 Real Estate, LLC.
Erin Siegel
Erin.Siegel@century21.net
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SOURCE Major League Soccer
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